By Andrew Angus on January 29, 2009

For the past couple of weeks we have been using Google’s Website Optimizer to test 2 landing page designs to see which one converts our site visitors into leads who contact us at a higher rate. Both pages have a video that plays as soon as the page loads. Both pages have the same box asking people to ‘Start a Conversation’ with us. The only difference is that below the video ‘Landing Page – Option 2’ there are testimonials from our past clients.

This is a pretty subtle difference … do you think it will make a big deal?

What is your guess at our conversion rate?

The test should be complete and a winner announced in the next few days… stay tuned.

Here are the two contenders!

Landing Page - Option 1
Landing Page – Option 1

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Landing Page - Option 2
Landing Page – Option 2

 

Want to know how video can help you?

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