By Andrew Angus on July 10, 2009
Could video help increase the perceived property value of real estate?

Accounding to a recent survey by PropertyPreviews, yes! This survey determined that online videos and professional photography increased the perceived value of a home by 6%! The study also found that users would be more likely to visit homes on the market if they had viewed a video or professional photography associated with that listing. The study also indicates that individuals who viewed a video of a property felt as though the listing would be on the market for a shorter amount of time.

Mark R. Robertson of ReelSEO did a great summary of the survey results. The survey asked 320 respondents to view homes valued in the $400,000-$600,000 range. Respondents that viewed listings which appeared with professional photography valued the property 11.5 percent or $52,896 over the average perceived price of the description-only property. Respondents who viewed a listing accompanied by a video valued the home at 5.7 percent or $24,490 over the average perceived price of the description-only property.

From the findings it was determined that professional photography had a great affect on the perceived value of the home. It would be interesting to see what affect professional photography AND video would have on a listing!?

 

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