Why Case Studies Are So Important
Case studies are a marketing staple. Businesses use them to show how their product or service has be... Read MoreCategory: Storytelling
Many companies use e-commerce videos to boost on-site product conversion rates. These retailers use video to educate the consumer and drive them to purchase. Videos on the product page can boost conversion rates more than videos placed anywhere else on your site. This is because by the time the consumer is on the product page they are already further down the conversion funnel than those on the homepage or elsewhere on the site. They are visiting the product site because they have intent to purchase.
There are a few reasons why well-done videos on product pages can boost conversion rates. These come from a great article about conversion and online video from the Video Commerce Consortium website:
Another great reason to use web video!