By Andrew Angus on February 5, 2010

[sniplet Wilmington Tax Credit]

We are very excited to announce that this Switch Marketing video is going to be on TV!!

In partnership with Time Warner Cable Media, the Wilmington Regional Association of REALTORS® (WRAR) has helped to launch an OnDemand channel called Carolina Homes OnDemand – designed for people to watch segments on everything to do with homes and the real estate market. These segments will also be on regular TV under the Cape Fear Now channel!

To promote these segments and their REALTOR® members, they will be using the customized NAR (National Association of Realtors) commercials to get consumers in their local area to check out their public MLS site THEwilmingtonMLS.com.

Here’s the best part:

The NAR Commercials will air across several different local channels like HGTV, Food Network, Lifetime, LMN, News 14 Carolina (the Time Warner News), Oxygen and TLC!

This tax credit video is being incorporated into WRAR’s TV Awareness Campaign to make the public aware of the opportunities available to them and to let them know that now is a great time to buy a home.

Brian Pilon, Director of Marketing Communications at WRAR, says, “Our mission is to support the careers of our members, and this partnership and TV Awareness Campaign will help us achieve that. It will function as our own local public awareness campaign much like NAR does nationally for all REALTORS®. We also hope it drives more traffic to THEwilmingtonMLS.com which results in more exposure for our member’s listings and increases their business.”

The first segments, scheduled to air in two to three weeks, will focus on the Extended Tax Credit and Affordable Housing Opportunities. So expect to see this video soon on a TV near you!

 

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