Yahoo! Voices : When it Come to Pricing, Profit is Important
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This is a report released by Xplana on how the growth of the digital textbook industry continues and where it will be five years from now. Explanatory web videos will play a role in digital education and it’s something we’re excited to be a part of!
Over the next five years, digital textbook sales in the United States will surpass 18% of combined new textbook sales for the Higher Education and Career Education markets. This increase will boost revenues for digital textbooks to more than $1 billion and necessitate a general overhaul of traditional textbook production processes. The growth will also create avenues for new content publishers to enter the textbook market, lead to fundamental shifts in purchasing patterns around learning materials, and expedite the formal adoption of open educational resources to augment premium digital content.
Our five-year projections assume a current market share of 0.5% for digital textbooks in the U.S., and an average yearly increase in sales growth of approximately 100% over the next five years. We project that growth to taper to approximately 30% annual growth for the ensuing five years (2015-2019).