By Andrew Angus on July 20, 2010

I hope you’re ready for some very exciting news…

Lee and Sachi LeFever of Common Craft have decided to start producing custom videos in their famous “Paperworks” style for a limited number of clients once again!

As you may know, Common Craft hasn’t been producing custom videos for clients for two years now and have instead been focusing on licensing their own, but the demand for their unique style has grown so high that they’ve found a way to both license their videos AND produce custom ones.

By partnering with the team here at Switch Marketing, a limited number of clients will now be able to obtain the Common Craft videos they’ve long sought after!

All future scripts and storyboards for Common Craft videos will be developed by Lee and Sachi, and Lee will continue to be the voice of each video while Switch Marketing’s creative in-house team will be working on the production and management side of each project. Production spots are currently being booked for August and September and are expected to fill up fast.

I have admired Lee and Sachi’s style since the first time I watched a Common Craft video and to have the opportunity to produce these videos in our own studio is so exciting and such an honor.

And in case you’re wondering, we will absolutely continue to produce our animated explanatory videos that so many of you have come to love. We have a number of animators and script writers on staff that are dedicated to these videos as well as a special team that will work alongside Lee and Sachi to produce the custom Common Craft “Paperworks” videos.

We couldn’t be happier to be sharing this news with you and will have some new videos for your viewing pleasure shortly!

 

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