By Andrew Angus on January 14, 2011
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”
–  Dr. H. James Harrington

The field of psychology has taught us why web videos are good for your business. Client case studies and our own experience has shown us that videos increase website conversion rates

But if you want to measure how YOUR web videos are working to convert viewers into customers, you need to know about Wistia’s video hosting service. Wistia was founded in 2006, and their web-based service helps corporations, small businesses, media agencies, public relations firms, and non-profits to share web video and measure its effectiveness.

Wistia has a ton of awesome features, some of which we’ll talk about in future posts. One of our favorites here at Switch Video is the video heatmap. At Switch Video, we’re so hooked on Wistia that any client who does a web video with us gets two months free at Wistia.

With the video heatmap, you can watch (in real time!) as your viewers start, pause, stop, replay or abandon your video. You will see the precise moment they take each action. You will see patterns emerge over time. You can see precisely how and when your web video is encouraging your visitors to take action.

If you’re sending your video link to an email list, you can even use Wistia to determine which subscribers watched the web video and for how long. Your next email broadcast can build on that data – for example, you could target your message and just send it to the people who watched your video right to the end.

Since seeing is believing, hop on over to the Wistia site now to watch this live demonstration of how they track you as you view their video.

 

Want to know how video can help you?

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