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Switch Marketing is moving to a great new location at the end of this month so we’re holding a... Read MoreCategory: Explainer Video
As part of our commitment to give back to our local community, Switch recently made a unique donation to the Georgian College Office of Development & Alumni Relations. What else, but a video? We created a SwitchBoard animation video that explains the positive impact the new John Di Poce South Georgian Bay Campus will have for students, companies and residents in the region.
What was the response to our gift? Kim Garraway, Communications Coordinator with the Office of Development & Alumni Relations, said that they were so thankful and happy with the end result, they decided to make a video to express their appreciation and praise our work.
Go ahead and watch the video – it’s great! Kim is joined by two colleagues from the Office of Development & Alumni Relations, Illoana Smith, Campaign Coordinator for the John Di Poce South Georgian Bay Campus and Kelly Pottage, Interim Manager of Resource Development, as well as Sharon Burkhart, Manager of Corporate Communications for Georgian College.
Illoana commented that “when our Cabinet saw the video and realized exactly what they could do with it, they were just blown out of the water…It’s going to make a big difference to us achieving our goals.”
Here’s the video:
We also included Wistia’s video tracking tools, which will allow Georgian’s Campaign Cabinet to email personalized video links to prospective donors to find out exactly who is watching the video (and for how long).
These powerful tools will go a long way to address some of the universal challenges of fundraising, namely trying to stretch out limited resources and get the most return for dollars spent. By gearing their follow-up messages to people who have already watched the video, they’ll maximize their efforts and build on the video’s impact.
Campaign Cabinet members can also show the video in personal meetings with donors or in group presentations. Georgian also plans to post it on their website (and in the meantime you can view it on their YouTube channel or on their Collingwood Campus Facebook page).
Both Illoana and Sharon commented on how the video takes a complicated subject and condenses it, making it more accessible to everyone; an exciting and fresh way to provide a lot of information in a very succinct way.
Kelly closed the video by saying: “We deal with 100s of donors every year, and this is probably the most creative gift-in-kind we’ve ever received. So from Georgian, our students and our staff: Thanks, Switch!”
Thank YOU, Georgian College! It was a pleasure working with you on this video, and we wish you the very best with your campaign.
As an aside, here’s the video we made for Georgian College.