By Andrew Angus on October 18, 2011

In the business of explanatory video production, we at Switch Video keep a few things in mind when it comes to growing video views.

We want people to watch and enjoy what we produce. The content is extremely important. Also, we have to ensure that the context in which the video lives is meaningful.

We want our viewers to stick around. Scrolling forever to find the video is going to lose people. Video placement on the page effects how people will watch our videos.

In order to gain viewers and clients, we understand the importance of making an engaging video advertising experience. Having a library with solid content, that is interactive and easy to maneuver is key. We need to understand who is viewing, how and why. We need to continually support the data.

All of these aspects will help us grow as an animated video production business.

 

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