4 storytelling strategies B2B companies should use to generate ROI on videos
Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot... Read MoreCategory: B2B Marketing
I love my smart phone, the internet, e-mail, texting, surfing and social networking; living the grand connected life. I don’t love thinking about cyber crime and I certainly don’t think about cyber crime prevention as I gallivant around in cyberspace. It’s kinda like fire safety, road safety and first aid, you should review it every once but you don’t.
Lumension worked with Switch Video to make this cyber crime prevention video. What a great way to use animated video. List off some keys tips, adding compelling illustrations and sound effects. It’s like a PSA come alive.
Lumension’s video, in the Switch Digital Whiteboard style, stars a USP key superhero, the video is a quick reminder of what we all should already know. It brings the basics to top of mind.
Advice that comes delivered by a whiteboard style video is never boring and beats a pamphlet or PSA any day. What advice would you like to see in animated video form?