By Andrew Angus on August 29, 2013

When it comes to making an explainer video, you want to make sure your video stands out from the competition.

If you follow what others do too closely, you run the risk of reminding customers of other companies. Your video needs to distinguish you from the competition, not make you seem similar.

Plus, with more and more companies creating explainer videos and placing them on their homepage and Youtube, it’s getting harder and harder to create a video that stands out. It’s easy to create something that’s similar to everyone else’s and doesn’t create a unique brand opportunity for your company.

So how do you create an explainer video that stands out from the rest? Start by following these three tips.

Tip #1: Don’t follow a trend

Trends come, and they go. Like blue eyeshadow and hair scrunchies, trends are cool one day and heinous the next.

You want your video to stand the test of time so you get the greatest return on your investment. It’s a tool that you want to be able to use as long as possible. Take this into consideration as you’re mapping out your project.

One way to do so is to use animation over live action. Why? Because outfits and styles become outdated rather quickly. Animation won’t become dated in the same way that live action can.

Tip #2: Make sure your message guides you through the process

Start by establishing the goals for your project, and never forget why you needed an explainer video in the first place. Stay true to the original goal, and don’t be sidetracked with wanting to add more components. It will distract from the objective.

There are lots of really cool things you can do with the animation and style, but keep in mind you are trying to simplify things for your audience, not complicate them. Keep the video simple and keep it clean.

One of the primary objectives of any explainer video project is to figure out how to communicate the message in a clear, simple, and effective way. Don’t let extra bells and whistles distract you from this primary goal, and don’t let extra objectives cloud the story you’re attempting to tell.

Tip #3: Brand the video

Always emphasize who you are in your video. You want your brand to shine through all of the animations and descriptions. After all, not only are you trying to communicate your message, but you’re also promoting yourself.

Make sure that people know who the video is coming from. You can do this with your company colors, characters, font styles, and personality worked into the animations and the script. Your video should not only explain what you do but should also remind people who are you.

This means you can use the visual aspect to your advantage. There are lots of ways you can do this, like adding your brand colors into an otherwise black and white whiteboard-style video. Whatever you do, you want to ensure your company is connected to the knowledge customers gain, and not your competitors.

Overall, the key is to make sure your video stays true to your brand and your personality while also remaining focused on the goals for the project. If you focus on who you are what what you want to accomplish, you’ll be much more likely to create a video that stands out than if you just try to make a video like someone else’s.

One of our specialities here at Switch is to create videos with messaging and branding that matches each and every company’s goals and objectives. If you’re looking for video that explains who you are and what you do in a way that will stand out from the competition, book a free consultation today to find out how we can help.

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