By Andrew Angus on February 6, 2014

Holding an audience’s attention is never an easy task — audience members always have the option of escaping to their smartphones or simply tuning out if they get bored. Tuesday night’s State of the Union address, however, showed business leaders and politicians alike how to counter this problem.

Rather than just focusing on his words and tone of voice, President Barack Obama and his team actively engaged the audience. Through visuals that demonstrated his points and photos that connected his viewers to the real people he was discussing, Obama successfully explained complex issues to the American public. In this article, I explainswhy Tuesday’s night speech set a precedent for how all leaders should communicate.

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