By Andrew Angus on February 18, 2014

We dug into our stats to see which posts you liked the most since we started our blog. Below are the 15 posts that you read, shared and liked the most.

How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users

dropbox, explainer video

In a short five years, Dropbox has gone from 0 to 100 million users.

That’s impressive.

What’s even more impressive, is the fact that they’ve done it with one of the most simple website designs ever. Since the first year, their homepage has featured only two main components—an explainer video and a download button.

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How RSAnimate Whiteboard Video Uses Visual Communication to Inspire and Engage

rsanimate-graphic

TED (named for its three original areas of focus – Technology, Education and Design), is a series of conferences designed to highlight “ideas worth spreading.” By providing free video recordings of these talks via their TED.com website, they’ve certainly spread those ideas far across the globe, with more than 290 million views as of July 2010.

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800K Deal in 7 Days : A Switch Video Success Story

jellyfish

We are always happy to hear about our clients successes and while we want to refrain from “tooting our own horns,” we are quite happy to share these stories with you all. It’s no secret that we believe that the success of our clients has a lot to do with our explainer video formula.

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Why videos work – the psychology of web videos

psychology-of-video

There’s no doubt that web videos are cool and fun to watch – certainly more fun than reading page after page of text. But does it actually work? Absolutely!

Beyond the fun factor, we now know that there are underlying reasons hidden deep within the brain that make explanatory video an extremely valuable tool for business owners.

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Top Tools to Simplify Video Analytics

ooyala-backlot-screenshot

We throw around a lot of impressive video statistics. For example, video helped Rypple increase conversions by 20% and an audience will remember 68% more from watching a video than reading plain text. But how can you be sure those stats will ring true for you and your business? Well, comprehensive video analytics can help.

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Video Analytics: A View Into How People Watch, Share, & Respond To Your Videos

Most of us have at least a basic familiarity with website analytics like Google Analytics. They help us understand visitor behavior and improve our online marketing based on that behavior. But not everyone is aware that we have access to these same metrics and insights when it comes to our explainer videos.

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5 Ways Explainer Video Production Increases Awareness and Sales

Explainer videos are one marketing move that helps you to stand out from the crowd of competitors. Explainer video production can happen in three different ways—do-it-yourself (DIY), outsource it to individual professionals that can help you produce the final piece, or hire a professional production company to manage the entire process on your behalf.

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Video Loading Times: Why Two Seconds Makes a World of Difference

Here at Switch, we’re all about explainer videos that get results. If your video doesn’t accomplish what you set out to accomplish, then it’s not doing its job.

That’s why we focus on making awesome videos that convey a clear and concise message and that really connect with your audience. That’s also why we share tips about how to get more out of your explainer videos.

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How a Simple Video Skyrocketed Dropbox’s Success

dropbox, explainer video

Before the 50 million customers, before being offered in five languages, before the billions of file uploads and before the $257.2 million in funding, Dropbox was two guys coding in their boxers thanks to a busted A/C. Despite being a major name and a beacon of hope for startups everywhere, Dropbox had its humble beginnings like the rest of us.

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What’s the Best Animation Style for an Explainer Video?

best-animation-style

We know the feeling well.

You start out trying to decided whether or not to do an explainer video by looking through all of the available research and case studies where you learn that explainer videos can increase conversions by 20% or more. You eventually realize it would be the best way to explain online what your company does.

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Short Videos vs. Long Videos

It’s probably no surprise that short videos are more engaging and effective than long videos. Heck, we’ve built a business on this knowledge, but the stats recently reported by Wistia, a hosting service for thousands of videos, are out of this world!

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Creating A Video Series

When you’re planning your explainer video, consider developing a series of videos to build awareness and to align with the often varying needs of your customers. Here are just a few of the reasons planning a series can really amplify the effects of your video marketing

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The A to Z of Explainer Videos [Infographic]

a-z-infographic

Online explainer or demo videos are just one popular example of the many ways you can advertise your business. But no matter what option you choose, your marketing campaign has to do two things: it must get noticed, and it must convince people to buy your product.

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Explainer Videos : Why They Work

storytelling-and-science

We’ve all experienced it – we go to a website and there is a large block of black and white text about a product or service that we may or may not be interested in. We start to read through it, and eventually, our eyes start to skim, and we find ourselves going down to the bullet point list of specs.

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5 Ways Explainer Video Production Increases Awareness and Sales

Explainer videos are one marketing move that helps you to stand out from the crowd of competitors. Explainer video production can happen in three different ways—do-it-yourself (DIY), outsource it to individual professionals that can help you produce the final piece, or hire a professional production company to manage the entire process on your behalf.

Read more

 

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