By Nicole Hayward-Bishop on December 14, 2014

Happy Holidays from Switch Video! For the next 10 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great.

Third on the list is Juice Mobile’s Nectar, a Programmatic Direct platform built for mobile that provides premium, guaranteed impressions for advertisers.

Check out the video below:

Motion Graphic videos are the colorful cousins of the whiteboard. Like their educational family members, motion graphic videos are great for fact driven scripts. They can incorporate visual words, stats, graphs, and pie charts.

It’s important to have a clear direction of what viewers need to take away when creating a motion graphic video. Many video producers bombard viewers with too much visual information in an effort to produce a fast paced and sleek presentation. By doing this however, they are over saturating the limited working memory of the viewer, and failing to properly present the necessary information in a simple and coherent manner.

For Juice Mobile’s video, the simplicity of the illustration keeps the focus on what the viewer needs to know. By presenting a problem Media Buyers might not have known they had, we’re able to illustrate that the status quo is not conducive to business but an alternative does exist. Once the video is complete, it is clear that Juice Mobile offers a service that is revolutionary and the viewer has the opportunity to learn more by contacting them.

12 Days of Switch Explainer Videos:

  1. Altrius Capital
  2. DynAdmic

Come back tomorrow for more!

 

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