By Nicole Hayward-Bishop on December 21, 2014

Happy Holidays from Switch Video! For the next 3 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great.

Tenth on the list is a second video for ReImagine, an online community offering cancer support, classes, FAQs, and more.

Check out the video below:

Both ReImagine videos are similar in that they have great scripts, beautiful visuals, and an obvious sense of care and attention to detail.

What landed this video on the list, is the fact that it continues the story without straying from the tone or style of the previous video. With some video series, it’s easy to get repetitive or worse – lose the tone and style you’re trying to build and maintain.

A video series is great for building brand recognition. You can deliver an array of informative videos utilizing the same style and characters. Your viewers will be better able to resonate with the story and will appreciate having different topics to watch.

If you have an overly complicated story to tell, or many different points to make, cramming it all into one video is counterproductive. Consider breaking up your story into a video series instead.

12 Days of Switch Explainer Videos:

  1. Altrius Capital
  2. DynAdmic
  3. Juice Mobile
  4. Global Online Academy
  5. Intermedia
  6. NetConneXion
  7. Media Society
  8. Craig Rosenberg
  9. ReImagine 1

Come back tomorrow for more!

 

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