6 Steps to Revamping Your Video Analytics

6 Steps to Revamping Your Video Analytics

Video marketing and analytics go together like peanut butter and jelly. You can’t fully enjoy one without the other. Not just any analytics will do, though. Some marketers just tally up views and call it a day. But, what do views really tell you about the effectiveness of your video content? Exactly what constitutes a ...

B2B Marketing
Skyrocket Your Email Click-Through Rate With Video

Skyrocket Your Email Click-Through Rate With Video

The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers, and straight-up spam. Needless to say, as a marketer, standing out in this sea of subject lines requires a creative approach. Offering relevant, engaging copy that cuts through the clutter is ...

B2B Marketing
The Importance of a Great Script

The Importance of a Great Script

The script used in an explainer video plays a pivotal role.

Explainer Video
Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

Being a B2B brand does not give you a license to bore. Even if you’re working in an industry perceived as boring and selling products to businesses with the same stereotype, curing insomnia is not a great way to engage any target audience. Don’t lose sight of the fact that businesses are made up of ...

B2B Marketing
7 animated video trends to watch in 2017

7 animated video trends to watch in 2017

All businesses are looking for successful ways to increase ROI on videos while developing unique marketing collateral for their companies. However, not all video content created for companies can last forever. A video created 10 years ago as marketing collateral may look horrendously outdated by today’s standards due to advancements in animation technology and rendering ...

Motion Graphic Video
How to Explain Your Business in 60 Seconds

How to Explain Your Business in 60 Seconds

Here is how you explain a business in 60 seconds or less.

Brain Science
What makes an explainer video great

What makes an explainer video great

Explainer videos are a huge asset to companies, particularly if they are web-based. But how can you tell if an explainer video is any good?

Explainer Video
How explainer videos increase inbound marketing

How explainer videos increase inbound marketing

If you have a product you are trying to sell, explainer videos are a great way to boost your customer base.

B2B Marketing
4 storytelling strategies B2B companies should use to generate ROI on videos

4 storytelling strategies B2B companies should use to generate ROI on videos

Here's how to tug at your viewer's emotions by following these four storytelling techniques and plot points for your animated company videos to increase ROI.

B2B Marketing
6 ways animated videos can benefit your business

6 ways animated videos can benefit your business

Here are the six unique ways animated videos can help your brand image and increase ROI today.

B2B Marketing
How to improve your call to action on YouTube

How to improve your call to action on YouTube

As video marketing continues to improve in interactivity, you don't want to miss opportunities for your audience to respond to your ads.

Video Optimization
Autoplay: How to make your customers and bottom line happy

Autoplay: How to make your customers and bottom line happy

Make no mistake, autoplay is here to stay.

Ways to Use Video
How to measure your video content’s effectiveness

How to measure your video content’s effectiveness

While video content is increasingly important in today's world, you have to face the simple fact that it's competing for attention with an ocean of other videos.

Video Optimization
A step-by-step guide to incorporating video into live events

A step-by-step guide to incorporating video into live events

Events are an important resource for B2B companies.

B2B Marketing
Selling video to the C-suite

Selling video to the C-suite

To most marketers, the value of video is abundantly clear.

Video Marketing
4 video marketing challenges and how to overcome them

4 video marketing challenges and how to overcome them

Video is known to be an effective part of a marketing strategy, but marketing teams often face challenges getting their video marketing strategies off the ground.

B2B Marketing
The importance of a video distribution strategy

The importance of a video distribution strategy

Video remains a crucial part of marketing budgets.

B2B Marketing
5 unique ways to use video

5 unique ways to use video

When most people think of explainer videos, a few main use cases come to mind.

Video Marketing
Tech Industry Explainer Videos

Tech Industry Explainer Videos

Explainer videos and the tech industry go hand-in-hand. The birth of the explainer video industry was marked by a project completed for Twitter back in 2007. Since then the use of explainer videos for tech and startups has become quite common and almost every new startup coming out of Silicon Valley has had at least ...

Recent Work
The micro-moments trend and how it impacts video marketing

The micro-moments trend and how it impacts video marketing

The mass adoption of Internet-connected mobile devices has lead to a new digital lifestyle.

Marketing Video
How Different Styles of Explainer Video Tell a Unique Story

How Different Styles of Explainer Video Tell a Unique Story

There are numerous varieties of videos that work effectively in different roles.

Video Marketing
Switching It Up: Switch Video Announces New Ownership & Strategic Vision For Expansion

Switching It Up: Switch Video Announces New Ownership & Strategic Vision For Expansion

Explainer video studio, Switch Video, reveals new ownership & strategic vision for expansion in the online creative video industry. Switch Video, an early pioneer in the explainer video market, has confirmed today that it has been acquired by new owners with a strategic vision to grow the existing explainer video market and leverage evolving technology ...

Switch News
Best Animated Explainer Videos of 2015 (So Far)

Best Animated Explainer Videos of 2015 (So Far)

It’s no secret that video is king in 2015 when it comes to online marketing, and that trend is only expected to grow in 2016 and 2017. Video is easier to capture people’s attention and keep them engaged. Forrester Research states that a one minute video has the same value as 1.8 million words and ...

Explainer Video
7 Blog Posts That Point You Toward a Great Explainer Video Company

7 Blog Posts That Point You Toward a Great Explainer Video Company

A good explainer video may be worth its metaphorical weight in gold.

Explainer Video
What Does It Mean to Be a Bold Marketer?

What Does It Mean to Be a Bold Marketer?

Do you remember the first time you saw him? He seemed to be born of the uncanny valley, a place usually reserved for artificial intelligence.

B2B Marketing
Video Helps Pharmaceutical Companies Educate & Engage Doctors

Video Helps Pharmaceutical Companies Educate & Engage Doctors

Besides being one of the most heavily regulated industries, the pharmaceutical sector is also slightly behind the times when it comes to marketing.

Explainer Video
5 Ways to Get Value Out of Your Explainer Video

5 Ways to Get Value Out of Your Explainer Video

So you've got a brand new explainer video.

B2B Marketing
5 Ways Mobile Will Destroy Your Video Marketing Campaign

5 Ways Mobile Will Destroy Your Video Marketing Campaign

Here are five ways that mobile can be a landmine if you don't take the right steps to get your content in front of the right audience.

B2B Marketing
What Marketers Can Learn From Khan Academy’s Video Strategy

What Marketers Can Learn From Khan Academy’s Video Strategy

Whether a company is focused on educating buyers about its brand or wants to help students of all ages learn about a nearly endless list of topics, video is the most powerful and dynamic way to do it - especially when you make it easy and free to access.

Video Marketing
Why You Should Use Video to Give Your Leads Some TLC

Why You Should Use Video to Give Your Leads Some TLC

Marketers can take a lesson from nature, especially when they're embarking on a lead generation campaign.

B2B Marketing
The 60 Best Explainer Videos

The 60 Best Explainer Videos

It almost goes without saying that video marketing is the newest darling of the digital advertising world.

B2B Marketing
If I Had More Time, I Would Have Made You a Shorter Video

If I Had More Time, I Would Have Made You a Shorter Video

"If I had more time, I would have written you a shorter letter."

B2B Marketing
How Vidyard Harnessed the Power of Personalized Marketing Video

How Vidyard Harnessed the Power of Personalized Marketing Video

We all suffer from email overload sometimes, especially at certain times of year.

Marketing Video
Swimming with Sharks: How Our Client’s Explainer Video Wowed ‘Shark Tank’ Producers

Swimming with Sharks: How Our Client’s Explainer Video Wowed ‘Shark Tank’ Producers

We're always happy when our clients are pleased with the creative services we provide them, but it may be just a little more satisfying when our handiwork will be seen by roughly 7 million television viewers.

Explainer Video
Humor or Inspiration in Explainer Videos?

Humor or Inspiration in Explainer Videos?

You already know it's better to create an inspirational explainer video rather than to simply explain what your product does.

B2B Marketing
How to Reach Your Target Audience Through Narrowcasting

How to Reach Your Target Audience Through Narrowcasting

Let's say you've created an e​-book to explain to buyers how to use a marketing platform.

B2B Marketing
Go After the White Whale with Account-Based Marketing

Go After the White Whale with Account-Based Marketing

There's more than one approach to fishing.

B2B Marketing
Video and Personalization Go Better Together [Infographic]

Video and Personalization Go Better Together [Infographic]

Video and personalization  are terms at the top of the marketing best practices list.

Infographics
Video Marketing Creative Brief: Why You Need One

Video Marketing Creative Brief: Why You Need One

When embarking on a project like an explainer video, it can be tempting to dive in headfirst.

B2B Marketing
5 Things Not to Do When Asking for a Customer Testimonial

5 Things Not to Do When Asking for a Customer Testimonial

Think about the last time you made an important purchase.

B2B Marketing
Marketers Can Learn From Facebook’s Personalized Videos

Marketers Can Learn From Facebook’s Personalized Videos

Around Thanksgiving last year, Facebook rolled out "say thanks" videos, which enabled users to create a video thanking an individual friend for good times.

B2B Marketing
Don’t Lose Out on Traffic, Optimize Your Videos For SEO

Don’t Lose Out on Traffic, Optimize Your Videos For SEO

If you're sick and tired of keeping up with search engine optimization trends, you're not alone.

B2B Video Optimization
Why Marketers Should Sell With Facts, Not Flash

Why Marketers Should Sell With Facts, Not Flash

Here at Switch Video, our clients often want to use animated video to help explain some of the interesting but hidden things inside their supply chains or how their products are created. 

B2B Marketing
Surprising Ways to Use Video

Surprising Ways to Use Video

Every day, video becomes a more valuable part of the marketer's toolkit.

B2B Marketing
Are Marketers Keeping up with Customer Centricity?

Are Marketers Keeping up with Customer Centricity?

It's an exciting time in marketing right now.

B2B Marketing
Chris Gorell-Barnes on the Importance of Explainer Videos

Chris Gorell-Barnes on the Importance of Explainer Videos

In an interview with Switch, Chris Gorell-Barnes, CEO and Founder of Adjust Your Set, talked about why video continues to dominate the digital space, including its measurability and its viewability on mobile.

B2B Marketing
21st Century Marketers Can Learn from 1950’s Mad Men

21st Century Marketers Can Learn from 1950’s Mad Men

Many marketers will already be familiar with that quote. It's from the book "Ogilvy on Advertising" (18 Miracles of Research" pp158-163) published by Vintage Books in 1983.

B2B Marketing
Video Lets Marketers See in the Dark – the Dark Web, That is

Video Lets Marketers See in the Dark – the Dark Web, That is

Marketers these days love metrics. They love being able to see who visited their website when, who opened which email, and who was led to a conversion as a result.

B2B Marketing
Jason Thibeault on the Brain Science That Makes Video Successful

Jason Thibeault on the Brain Science That Makes Video Successful

In an interview with Switch, Jason Thibeault, senior director at Limelight Networks tells us that video is a vital part of marketing strategy because it's so deeply engaging.

B2B Marketing
How 53% of Marketers Fail to Take Advantage of Transactional Emails

How 53% of Marketers Fail to Take Advantage of Transactional Emails

Transactional emails are a secret weapon for marketers who spend more of their time on promotional emails.

B2B Marketing
3 Tips to Make Interesting B2B Marketing Content

3 Tips to Make Interesting B2B Marketing Content

There's a misconception out there that B2B marketing can't be fun.

B2B Marketing
Creating a Kick Ass Video Marketing Strategy: Part 1

Creating a Kick Ass Video Marketing Strategy: Part 1

So you've decided to start a video marketing strategy.

B2B Marketing
Video Drives ROI, Says Brightcove’s Stu Barnes

Video Drives ROI, Says Brightcove’s Stu Barnes

In a conversation with Switch, Stu Barnes, commercial director at Brightcove, an online video hosting platform, drove the point home that videos aren't just a tool for raising awareness about a business.

B2B Marketing
Why You Should Choose an Aspirational Video and Script Over a Product Tour

Why You Should Choose an Aspirational Video and Script Over a Product Tour

At Switch, we consider the script one of the most important parts of the video creation process.

B2B Marketing
Split Testing Splash Screens: The Easiest Optimization Trick You’re Not Doing

Split Testing Splash Screens: The Easiest Optimization Trick You’re Not Doing

There's a lot of elements to making the perfect marketing video, but one that's often overlooked is the splash screen or thumbnail image.

B2B Sales
3 Tips for Making Shareable Videos

3 Tips for Making Shareable Videos

How do you make content that customers want to share?

Brain Science
Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer’s Toolkit

Video Expert Greg Jarboe Describes Explainers as a Vital Part of the Marketer’s Toolkit

Greg Jarboe, president of SEO-PR, truly understands the importance of populating YouTube with a variety of content to fit all levels of the buying cycle. 

B2B Marketing
Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel Talks Explainer Videos and Future Trends

Ryan Noel, Media Specialist at Blast Media, called video "the great equalizer" for most marketing budgets. 

B2B Marketing
12 Days of Switch Explainer Videos – Three Promises

12 Days of Switch Explainer Videos – Three Promises

Happy Holidays from Switch Video! We’re at the final video on our list of favorite explainer videos. Last, but certainly not least, is our very own Three Promises video. Check it out below: Not only does this video include a special appearance by Santa Clause himself, it made the top of our list because it speaks ...

Explainer Video
12 Days of Switch Explainer Videos: TOPO

12 Days of Switch Explainer Videos: TOPO

Happy Holidays from Switch Video! For the next 2 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Eleventh on the list is TOPO, a research and advisory firm that helps companies grow faster by helping sales and marketing professionals adopt ...

Explainer Video
12 Days of Switch Explainer Videos: ReImagine 2

12 Days of Switch Explainer Videos: ReImagine 2

Happy Holidays from Switch Video! For the next 3 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Tenth on the list is a second video for ReImagine, an online community offering cancer support, classes, FAQs, and more. Check out the ...

Explainer Video
12 Days of Switch Explainer Videos: ReImagine 1

12 Days of Switch Explainer Videos: ReImagine 1

Happy Holidays from Switch Video! For the next 4 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Ninth on the list is ReImagine, an online community offering cancer support, classes, FAQs, and more. Check out the video below: When ReImagine ...

Explainer Video
12 Days of Switch Explainer Videos: Craig Rosenberg

12 Days of Switch Explainer Videos: Craig Rosenberg

Happy Holidays from Switch Video! For the next 5 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Eighth on the list is Criag Rosenberg, a marketing and sales advisor, Co-founder of TOPO, and writer of the Funnelholic blog. Check out ...

Explainer Video
A Modern Marketer’s Video Gets Personal for the Holidays

A Modern Marketer’s Video Gets Personal for the Holidays

We all get Holiday emails this time of year from the businesses we support. How delightful! A company you enjoy working with is showing its appreciation and respect to YOU, their customers. Moreover, it’s a wonderful opportunity for businesses to stay top of mind as we prepare to go into Q1 and a new spending ...

B2B Sales
12 Days of Switch Explainer Videos: Media Society

12 Days of Switch Explainer Videos: Media Society

Happy Holidays from Switch Video! For the next 6 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Seventh on the list is Media Society, a members-only community of accredited individuals who partner with Altar Identity Studios’ community of highly experienced, successful ...

Explainer Video
12 Days of Switch Explainer Videos: NetConneXion

12 Days of Switch Explainer Videos: NetConneXion

Happy Holidays from Switch Video! For the next 7 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Sixth on the list is NetConneXion, a Toronto based agency specializing in SEO, PPC, Local Search, Social Media, Web Design & more. They ...

Explainer Video
12 Days of Switch Explainer Videos: Intermedia

12 Days of Switch Explainer Videos: Intermedia

Happy Holidays from Switch Video! For the next 8 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Fifth on the list is Intermedia, a one-stop shop for cloud business applications. Check out the video below: Intermedia takes the 5th spot ...

Explainer Video
12 Days of Switch Explainer Videos: Global Online Academy

12 Days of Switch Explainer Videos: Global Online Academy

Happy Holidays from Switch Video! For the next 9 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Fourth on the list is Global Online Academy, a consortium of leading independent schools from around the world; fostering new, modern ways ...

Explainer Video
12 Days of Switch Explainer Videos: Juice Mobile

12 Days of Switch Explainer Videos: Juice Mobile

Happy Holidays from Switch Video! For the next 10 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Third on the list is Juice Mobile’s Nectar, a Programmatic Direct platform built for mobile that provides premium, guaranteed impressions for advertisers. Check ...

Explainer Video
12 Days of Switch Explainer Videos: DynAdmic

12 Days of Switch Explainer Videos: DynAdmic

Happy Holidays from Switch Video! For the next 11 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. Second on the list is DynAdmic, a marketplace allowing media buyers to purchase premium online video advertising inventory through a proprietary audio recognition ...

Explainer Video
12 Days of Switch Explainer Videos: Altrius Capital

12 Days of Switch Explainer Videos: Altrius Capital

Happy Holidays from Switch Video! For the next 12 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great. First up on the list is Altrius Capital, an investment advisory firm based out of North Carolina. Watch the video below: This ...

Explainer Video
Losing with Antiquated Marketing? Learn from Social Selling.

Losing with Antiquated Marketing? Learn from Social Selling.

The buying process has been changing for some time, and sales needs to change along with it.

B2B Marketing
9 extreme photos of Craig Rosenberg that will make you smile every time.

9 extreme photos of Craig Rosenberg that will make you smile every time.

Craig Rosenberg has a great blog known for sharing great content. He is respected, trusted, and a valuable resource for many high growth companies. It was only a matter of time before someone would compile 9 photos of Craig that are sure to make you smile every time you look at them. 1. Remember the ...

B2B Marketing
Kurt Lohse on Current and Upcoming Video Trends

Kurt Lohse on Current and Upcoming Video Trends

We recently sat down with Kurt Lohse, Marketing Director at PopTent, to pick his brain about current and upcoming trends in digital video.

B2B Marketing
What Makes Switch Video Different?

What Makes Switch Video Different?

Switch makes videos that help customers explain big ideas to target audiences, whether it’s highlighting a big problem, introducing a solution, or simply explaining how something works. Switch Video has helped hundreds of companies launch their products and services, from small startups to the biggest brands in the world, like LinkedIn, American Express, and Hewlett ...

B2B Marketing
The Buyer’s Experience Vs. the Sales Cycle

The Buyer’s Experience Vs. the Sales Cycle

Many companies know they can use content for each phase of the buyer's cycle, but many people don't know that video is one of the best forms of content to use when taking this approach.

B2B Marketing
5 Great Video Landing Pages

5 Great Video Landing Pages

Using video on a landing page can boost conversions 20 percent over plain text.

Explainer Video
Use Video to Meet Marketing Goals

Use Video to Meet Marketing Goals

Video can help companies meet their top marketing objectives.

B2B Marketing
Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video

Video Expert Chris Vasquez on Emotion, Optimization, and the Future of the Explainer Video

At Switch Video, we pride ourselves with being on the cutting edge of digital video, and that means doing a lot of ongoing research to keep up with online video trends.

B2B Marketing
Increase Conversions on Your Video Landing Page with Split Testing

Increase Conversions on Your Video Landing Page with Split Testing

If you're in marketing, you know that a little experimentation can make a big difference in customer engagement.

B2B Sales
Storytelling Tips for Video Marketers

Storytelling Tips for Video Marketers

People often find stories more memorable and compelling than just a straight statement of facts.

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

MVP Think About This Flatstack Doing it Right

Switch Portfolio
Why Video is Essential for Marketing IT Products

Why Video is Essential for Marketing IT Products

For companies that have a product or service that's difficult to understand, video is an especially vital piece of your marketing strategy. If you have a cutting-edge software platform, you may need a video for people to truly understand it. On top of that, once you've turned a prospect into a customer, they may need a video for tutorials.

B2B Marketing
Video Expert Bing Chen, YouTube

Video Expert Bing Chen, YouTube

It's a well-known statistic at this point that YouTube has one billion viewers each month, but aside from the staggering number of viewers, what else is significant about the platform?

Explainer Video
How Stories Influence The Decision-Making Process

How Stories Influence The Decision-Making Process

There's a reason that stories in explainer videos are so successful. Researchers continue to discover that stories impact us at a neurological level, which makes for a stronger engaging marketing strategy. On the other hand, storytelling doesn't just allow prospects to pay more attention, it gives the audience the ability to make a better informed decision at an almost subconscious level.

B2B Marketing
Facebook Becomes More Video-Friendly

Facebook Becomes More Video-Friendly

If you aren't uploading your marketing videos to Facebook, you’re missing out on an additional marketing content platform. Several recent changes on the social platform have made it more friendly for successful video marketing.

B2B Marketing
3 Key Video Marketing Metrics to Track

3 Key Video Marketing Metrics to Track

There are a lot of video analytics out there, and if you're just beginning it can be quite confusing. So here are the 3 key video marketing metrics we think you should pay attention to the most.

Explainer Video
Video Expert Alyssa Thelen, TubeMogul

Video Expert Alyssa Thelen, TubeMogul

If there's a company that understands the importance of digital video, it's TubeMogul, a programmatic platform for video advertising.

Explainer Video
Switch Video’s Recent Work

Switch Video’s Recent Work

Our Latest Videos: Craig Rosenberg - Not Greedy, Fieldglass - Listening & Learning, Fieldglass - Customer Partnership (French)

Switch Portfolio
How Switch Merge Increased CTR by 272%

How Switch Merge Increased CTR by 272%

You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what Switch Merge is, keep reading so I can refresh your memory.

B2B Marketing
Use Knovio to Make Videos for the Bottom of the Sales Funnel

Use Knovio to Make Videos for the Bottom of the Sales Funnel

Using free digital tools, companies can make videos that speak to a range of audiences. This can be especially useful for sales reps. Keep reading to learn more about using Knovio as a sales tool.

Explainer Video
Creating the Right Videos for Your Sales Funnel

Creating the Right Videos for Your Sales Funnel

The versatility of video makes it ideal for the entire sales funnel process. Keep reading to learn what kind of videos you will need for each part of the sales funnel.

B2B Marketing
Here’s Why Americans Love Digital Video & How Companies are Adapting

Here’s Why Americans Love Digital Video & How Companies are Adapting

Digital video is becoming the source of entertainment for many Americans. A new survey from GfK Media and Entertainment found U.S. adults are watching more digital video than they do news, sports and daytime TV. In fact, they like it almost as much as primetime TV. Because people just come across these videos, it’s important for companies to create a story campaign. Viewers are watching videos for entertainment. When they come acr

B2B Marketing
What Switch Video & Planners Have In Common

What Switch Video & Planners Have In Common

On October 2nd our CEO and Founder, Andrew Angus, had the opportunity to speak at the Ontario Professional Planners Institute (OPPI) Conference for Healthy Communities and Planning in a Digital Age. Check out the information here if you didn’t get the chance to attend or want to hear more about his presentation.

Explainer Video
Switch Video’s Recent Work

Switch Video’s Recent Work

Obliterase Data Deconstruction Washington Realtors RealtorsPAC Project Film & TV Oakland Army Base

Switch Portfolio
4 Tips to Consider When Starting Your Video Script

4 Tips to Consider When Starting Your Video Script

Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into the world of video marketing can be daunting. This is only true if you don't have a structured plan - which can result to a video catastrophe. Before starting the script, be sure you’ve established who your audience is and the type of video you’re going to create. A good

B2B Marketing
Switch Founder and CEO Andrew Angus to Speak at OPPI Symposium

Switch Founder and CEO Andrew Angus to Speak at OPPI Symposium

We are excited to announce that founder and CEO of Switch Video, Andrew Angus, will be speaking at the upcoming Ontario Professional Planners Institute Conference about using video as a resource in getting peoples' attention.

Storytelling
4 Reasons You Should Consider a Video Series

4 Reasons You Should Consider a Video Series

Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is just a few extra steps towards maximizing your marketing efforts.

B2B Video Optimization
10 Different Ways to Use Your Explainer Video

10 Different Ways to Use Your Explainer Video

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing page or an email marketing campaign doesn’t mean it can’t be repurposed in other ways.

B2B Video Optimization
Venture Capitalist vs. Crowdfunding: What’s the Difference?

Venture Capitalist vs. Crowdfunding: What’s the Difference?

Having trouble deciding how to fund your startup? We created a video underlining some of the key differences between venture capitalist and crowdfunding. Watch it here now.

B2B Marketing
Innovate Your B2B Marketing Strategy with Video

Innovate Your B2B Marketing Strategy with Video

As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing, we often forget how to deliver what we’re marketing. Here are few tips to turn your video into content that engages your leads and prospects.

B2B Marketing
Why You Need to Focus on Storytelling in Marketing

Why You Need to Focus on Storytelling in Marketing

Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can seem like a lot of work that's not worth the effort.

B2B Marketing
Ways to Use Video: Creating an eBook Video Trailer

Ways to Use Video: Creating an eBook Video Trailer

Looking for more creative ways to use video marketing in your sales funnel? While video can contain content all on its own, you can also use it to promote other written materials your brand may be putting out there. Who says trailers were only for movies? Creating a short trailer to promote a white paper or eBook is a great way to get people interested in your upcoming piece and increase conversions.

Explainer Video
4 Reasons Startups Need an Explainer Video

4 Reasons Startups Need an Explainer Video

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. An explainer video could be just what your startup needs to get a head start out of the gate.

B2B Video Optimization
3 Ideas to Integrate Video in Lead Nurturing Campaigns

3 Ideas to Integrate Video in Lead Nurturing Campaigns

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about educating your leads - not selling. At this point, your leads aren’t quite ready to make the move and purchase yet but you should keep providing informational content to help them get closer to making a decision.

B2B Video Optimization
Switch Video’s Recent Work

Switch Video’s Recent Work

Altrius Invest Like an Aardvark Doostang Top Resume

Switch Portfolio
3 Tips on Increasing Landing Page Conversions with Video

3 Tips on Increasing Landing Page Conversions with Video

Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an entire page of text.

B2B Sales
Why Visuals are Better for Marketing and Increasing Conversions

Why Visuals are Better for Marketing and Increasing Conversions

Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a picture is worth 1,000 words, especially when you need to capture a viewer's attention. Visual information is always going to triumph over plain text.

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

Nespresso Recycling Program Windward Digital Stacey

Switch Portfolio
Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of personalization. The kind of personalization that worked in the past may not be as effective today.

B2B Marketing
Hard CTA vs. Soft CTA: Which is Better?

Hard CTA vs. Soft CTA: Which is Better?

As a marketing professional, we can all agree that videos need to include a call to action, but which CTA is best for your video? Hard or soft? You can actually use either one, but sometimes softer is better - especially in today’s world where consumers are in charge of their own buying decisions.

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

Annese Don’t Go It Alone Powerwise Introducing Powerwise Wellcentive Population Management

Switch Portfolio
4 Story Ideas to Jumpstart Your Video Marketing Campaign

4 Story Ideas to Jumpstart Your Video Marketing Campaign

We know using animated video for storytelling can be one of the most compelling ways to draw attention to your products. Telling a story is a quick way to get people invested in your company culture and see themselves using your products.

B2B Video Optimization
Outperforming the Average Video, A Case Study

Outperforming the Average Video, A Case Study

Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a free trial. Switch helped them increase conversions on their landing page by 20% using an animated explainer video.

B2B Marketing
Give Your Brand Personality With Video

Give Your Brand Personality With Video

One of the benefits of video is being able to show and share your personality. Whether you are looking to put a face to your company or simply demonstrate your company's creativity and innovative outlook, video is a tool for giving your company an identity and building relationships.

B2B Marketing
How Inbenta Increased Conversions by 20%

How Inbenta Increased Conversions by 20%

When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner. Did you know visuals are processed in the brain about 60,000 times faster than text? Add storytelling and metaphors and you can create an explainer video that effectively explains your abstract concepts and introduces your product more quickly than any other medium. Through t

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

HRDownloads By Lunchtime Certify Report Executive Openet Fusion Works

Switch Portfolio
Switch & Bloomberg Video: What is Bitcoin Mining?

Switch & Bloomberg Video: What is Bitcoin Mining?

You may have heard of Bitcoin, but have you ever heard of Bitcoin mining? Bitcoin is a difficult concept for the average person to grasp, making it the perfect subject for Switch Video to tackle with an explainer video. The new video is the latest in the series of explainer videos produced by Switch Video for Bloomberg TV partnership that showcases animated videos to convey more complex business topics.

Bloomberg Series
Check This Out: The Art of the Explainer Video

Check This Out: The Art of the Explainer Video

A bad explainer video might just be better than no video at all. At least that’s what I thought when I created my first “video” - using PowerPoint and a simple voice over. Boy, was I wrong! From my first video to Switch Video, I have helped tell the stories of hundreds of clients through explainer videos. With this experience, I have learned some key things about how explainer videos work and what sets a great video apart.

B2B Video Optimization
Check This Out: The Definitive Guide to Corporate Explainer Video

Check This Out: The Definitive Guide to Corporate Explainer Video

Have you ever wondered what explainer videos are all about? You've seen a handful of these brief animated videos online or maybe even a few that we have made. But what’s the secret the animation companies behind them have and what makes these videos so successful? Switch put together “The Definitive Guide to Corporate Explainer Video” to give you insight into the brain science behind explainer videos and how they convey informatio

B2B Video Optimization
GrowthBeat Innovation Showdown – Here We Come!

GrowthBeat Innovation Showdown – Here We Come!

This is what Switch has been waiting for. Switch Merge has been nominated as one of eight finalists in this year’s 2014 GrowthBeat Innovation Showdown, whose competition included over 100 startups. The award aims to showcase the best companies with innovative products and ideas in the marketing technology sphere.

B2B Marketing
Is Whiteboard Animation for You?

Is Whiteboard Animation for You?

You probably know what whiteboard animation is, but do you know what it is all about? Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), was the first organization to use whiteboard animation. They are a group whose mission is to find innovative solutions to contemporary issues.

B2B Video Optimization
Using Video To Inspire Change

Using Video To Inspire Change

Video is a great way to tell your story, but more importantly video can inspire people to act. Nonprofits are increasingly turning to video to aid their fundraising and awareness initiatives. Whatever your institution's goals are, at the end you want your audience to do something with the information you've given them - whether they are contributing their time or money.

Storytelling
Switch Video’s Recent Work

Switch Video’s Recent Work

Exo U Enterprise NCR It’s Lunch Time! Merrick Partner in Production

Switch Portfolio
How to Start a Video Marketing Plan

How to Start a Video Marketing Plan

It might be tempting to jump in head first and do what your gut tells you to do when you're getting into the video marketing space. Making a video is so easy in the current marketplace that a lot of companies jump on board without really thinking their strategy through.

B2B Video Optimization
Videos Outperform All Other Content on Facebook

Videos Outperform All Other Content on Facebook

Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade their social media spaces.

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

Makazi Place Where Valuables Are Stored Switch Video Pharma Video EXO U Education

Explainer Video
How to Use Humor to Breathe Life in B2B Marketing

How to Use Humor to Breathe Life in B2B Marketing

Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.

B2B Marketing
Why Using Video Throughout Your Marketing is Smart

Why Using Video Throughout Your Marketing is Smart

Businesses that aren't using video as part of their content strategy are seriously missing out.

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

Betterment TLH+ Cox Business Local Partner Cox Business Campus Connect

Switch Portfolio
How Rypple Beat The Odds With Video Plays

How Rypple Beat The Odds With Video Plays

Most marketers will say that people don't watch long videos online anymore, at least when it comes to product or explainer videos.

B2B Marketing
Why Video is the Future of Marketing

Why Video is the Future of Marketing

Ever realize how competitive the marketing industry has become?

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

The Downer Group Paving the Way Cox Business Trunking Services Merrick Partner in Production

Switch Portfolio
Explainer Videos Increase Consumer Confidence

Explainer Videos Increase Consumer Confidence

Product videos make users more confident about purchases.

B2B Video Optimization
Client Story: Trinity College School

Client Story: Trinity College School

With Switch Merge, organizations like Trinity School College can now send out personalized video messages and increase email open rates as a result. The Switch Merge platform is effective for anyone, but especially useful for institutions with an important message to share.

Email Marketing with Video
3 Ways To Use Explainer Videos For Marketing

3 Ways To Use Explainer Videos For Marketing

Companies can use explainer videos to make conversions. Since animated video engages consumers quickly, viewers are more likely to watch the content entirely and request more related information. Marketers are beginning to take notice of the power of video to communicate with potential leads.

B2B Marketing
Why A Good Video Script Matters

Why A Good Video Script Matters

When you're making a marketing video, it's easy to see why companies may not be focusing on the script.

Explainer Video
Switch Video’s Recent Work

Switch Video’s Recent Work

Our recent work with Cox and Emtec.

Switch Portfolio
What Marketers Need To Know About The Magical No. 7

What Marketers Need To Know About The Magical No. 7

The brain is a powerful organ, but it's not infallible. When marketers are designing campaigns, it's important to keep the limitations of memory in mind to maximize the potential of these messages.

B2B Marketing
Why video is the right choice for your internal communications needs

Why video is the right choice for your internal communications needs

More organizations are finding that explainer video could be the solution for their internal communications needs.

B2B Video Optimization
Switch Video’s Recent Work

Switch Video’s Recent Work

Our recent work with Makazi, NCR, and EXO U.

Switch Portfolio
Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West

Switch Founder and CEO Andrew Angus Interviewed on Bloomberg West

Andrew Angus, founder and CEO of Switch Video, was featured in an interview with Bloomberg Business News.

B2B Marketing
Use a video series to gain trust and new leads

Use a video series to gain trust and new leads

An educational video series is a great way to drive consumer engagement.

B2B Video Optimization
Switch Video’s Recent Work

Switch Video’s Recent Work

Our recent work with Rainstor, VSN Mobil, and Georgian College.

Switch Portfolio
Switch Announces Partnership with Bloomberg West

Switch Announces Partnership with Bloomberg West

Switch is excited to announce it will be partnering with Bloomberg TV, an international cable and satellite business news television channel, to produce short explainer videos for the network.

B2B Marketing
From Kodak to Vine: Marketing in the Mad Men Era and Today

From Kodak to Vine: Marketing in the Mad Men Era and Today

In advertising, the tech whiz and the graphic designer often seem opposed to one another. This raises the question: What makes a good marketing campaign? Is it metrics, or is it imagination?

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

Openet - Fusion Works, Opinion Lab - Sarah's Day, Jintronix - Climbing Everest

Explainer Video
10 Great Explainer Videos to Watch Right Now

10 Great Explainer Videos to Watch Right Now

There are so many great explainer videos out there. Here are just a few favorites chosen by our illustrators.

B2B Marketing
Do Emails With Video Have a Higher Open Rate?

Do Emails With Video Have a Higher Open Rate?

Marketers often struggle to reach prospects with email.

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

HRDownloads - By Lunchtime, Better - Compliance Training, Contact Solutions - Back From the Future

Switch Portfolio
Top 4 Video Marketing Mistakes

Top 4 Video Marketing Mistakes

Animated explainer video can be a successful marketing tool when done correctly. However, when done incorrectly, it can be a waste of time and energy. Luckily, it’s relatively easy to turn a lackluster video marketing campaign around. Here are the top four mistakes to avoid when creating marketing videos.

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

Better - Compliance Training, HRDownloads - By Lunchtime, Jellyfish - Freight Management

Switch Portfolio
Design videos to get attention from the right viewers

Design videos to get attention from the right viewers

It’s a harsh truth, but consumers just don’t have the attention span they used to have. While it may be ideal that your audience makes it all the way through your video, you can’t always expect them to. The first obvious remedy of the Internet-user’s dwindling attention span is to make videos shorter. You should aim for under ...

B2B Video Optimization
Switch Video’s Recent Work

Switch Video’s Recent Work

Openet - Hamstrung. Wellcentive - Population Health Management. Contact Solutions - Customer Experience.

Switch Portfolio
Create unique videos to guide the buyer’s journey

Create unique videos to guide the buyer’s journey

More than ever, executives are using video for their product research.

B2B Marketing
Perfecting your video CTA

Perfecting your video CTA

As any experienced marketer knows, a call to action is an integral part of any successful marketing message.

Explainer Video
Switch Video’s Recent Work

Switch Video’s Recent Work

Our recent works with Chalk & Wire and HomEquity.

Switch Portfolio
Reactivating Your Lead List with Video

Reactivating Your Lead List with Video

Video can help companies get old customers and prospects interested your services again.

B2B Sales
Use Personalized Video in Email to Increase Conversions

Use Personalized Video in Email to Increase Conversions

Video is quickly becoming the most sought-after marketing channel.

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

Our recent work with CoworkRS, Powerwise, and Certify.

Switch Portfolio
How Story and Metaphor Combine to Create an Effective Explainer Video

How Story and Metaphor Combine to Create an Effective Explainer Video

Using storytelling and metaphor in animated videos allows companies to craft an effective explainer video to explain complicated ideas.

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

Our recent work with Jellyfish, Topo, and Hype.

Switch Portfolio
Personalization + Switch Video is a Match Made in Marketing Heaven

Personalization + Switch Video is a Match Made in Marketing Heaven

We’re excited.  Today we are proud to officially announce the release of Switch Merge, a new product.  Think of it as “mail merge” for video. And it’s nothing short of sensational for clients who want to leverage video and deliver a personalized message to their customers, prospects and clients.  By creating personalized videos, Switch Merge ...

B2B Marketing
Switch Video’s Recent Work

Switch Video’s Recent Work

Our recent works with Don Anthony, JMARK, and eMoney.

Explainer Video
Could Video be Your New Sales Associate? [Infographic]

Could Video be Your New Sales Associate? [Infographic]

Video can be a powerful sales tool.  Our infographic provides the full story. It’s worth highlighting that in just two minutes, a video can provide consumers with the information they need to feel confident about a purchase. Online shoppers who view a product video are 85% more likely to buy than those who don’t. Video helps ...

Infographics
Switch Video’s Recent Work

Switch Video’s Recent Work

The Dessy Group - Pantone Wedding. TCS - Passing Through The Gates. Waggl - Spirit of the Dance. Reimagine - Just Over the Horizon.

Explainer Video
Producing A Series of Explainer Videos: An Interview with Larry Broome

Producing A Series of Explainer Videos: An Interview with Larry Broome

Larry Broome, former Marketing Manager at Comet Technologies, had just six weeks to prepare for an international trade show tour. His solution: create a series of five animated explainer in videos with Switch Video to promote Comet and their products.  Larry took his series of videos to Semicon West and then translated them into multiple ...

B2B Video Optimization
Switch Video’s Recent Work

Switch Video’s Recent Work

Marketing Core - The Landscape of Your Brand. Openet - Technical Marvels. Rotoshear - Farmers Are Convinced. Shumate - Cable Spot.

Explainer Video
4 Reasons Why Website Videos Add More Value Than Online Ads

4 Reasons Why Website Videos Add More Value Than Online Ads

Making decisions around advertising, marketing and promotions is tough  for small businesses. There’s often limited time to research options and a small budget devoted to the effort. Yet no one would deny advertising and marketing is so important.  And with the proliferation of technology the options have only proliferated too. Andrew Angus CEO of Switch ...

Contributed Article
Andrew Angus for OpenForum: Technostress Alert: Is Email Literally Killing Us?

Andrew Angus for OpenForum: Technostress Alert: Is Email Literally Killing Us?

Technology is everywhere.  We use it all the time. Is it good for us? Is it bad? The debate doesn’t let up. You’ve heard both sides. “Technology makes our lives easier.” “We’re more productive.” vs. “We can’t focus anymore”.  “We make more mistakes”.  Now add to the debate that studies show technology actually causes stressed. ...

Contributed Article
Switch Video’s Recent Work

Switch Video’s Recent Work

AB Sciex – Sally & Bob. Gridcentric – Virtualization. Jintronix – Climbing Everest. Live Insite – You’ve Heard A Lot of Pitches.

Explainer Video
Switch Video’s Recent Work

Switch Video’s Recent Work

CCC – Title III. Synctree – You Love It. FitDeck – Introducing FitDeck. iStream Planet – Aventus.

Explainer Video
9 Reasons To Have Multiple Explainer Videos on Your Website

9 Reasons To Have Multiple Explainer Videos on Your Website

1. Increased your conversion rates. When both large corporations and small companies employ more than one explainer video on their website, conversion rates increase anywhere from 15 to 50 percent on a webpage. More videos = increased conversion rates. 2. People love explainer videos (and hate reading). Studies show 60 percent of consumers will watch ...

B2B Video Optimization
Switch Video’s Top 15 Blog Posts

Switch Video’s Top 15 Blog Posts

We dug into our stats to see which posts you liked the most since we started our blog. Below are the 15 posts that you read, shared and liked the most. How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users In a short five years, Dropbox has gone from 0 to ...

Explainer Video
Switch Video’s Recent Work

Switch Video’s Recent Work

Annese - Don't Go It Alone. Contact Solutions - My Time. Powerwise - Becoming Powerwise.

Switch Portfolio
Andrew Angus for LinkedIn: Why the State of the Union Was So Engaging

Andrew Angus for LinkedIn: Why the State of the Union Was So Engaging

Holding an audience’s attention is never an easy task — audience members always have the option of escaping to their smartphones or simply tuning out if they get bored.

Contributed Article
Visual Optimization: Why Video Messaging Trumps Text

Visual Optimization: Why Video Messaging Trumps Text

  Many companies and organizations still rely on the written word to get their messages across, but text may not be the best way to communicate with your audience. Most people retain information through visuals more effectively than through the written word, making us all visual learners. If you really want to get your message ...

B2B Video Optimization
Conference Calls are the Worst!

Conference Calls are the Worst!

We do a lot of conference calls and this video just about sums up how many of them go. Enjoy watching! \ If you need a video please drop us a line and set up a conference call 🙂

Video Marketing
Video Analytics: A View Into How People Watch, Share, & Respond To Your Videos

Video Analytics: A View Into How People Watch, Share, & Respond To Your Videos

Most of us have at least a basic familiarity with website analytics like Google Analytics. They help us understand visitor behavior and improve our online marketing based on that behavior. But not everyone is aware that we have access to these same metrics and insights when it comes to our explainer videos. Why Video Analytics? ...

B2B Video Optimization
Business 2 Community : Why Video in Meetings Boosts Productivity and Engagement

Business 2 Community : Why Video in Meetings Boosts Productivity and Engagement

Check out my guest post, originally written for Business 2 Community, about the benefits of using video in your office meetings or business conferences :  ————— Tick. Tock. You wonder, “How much longer until this meeting is over?” We’ve all been there: stuck in a three-hour meeting, when half the meeting’s content isn’t even relevant to ...

Contributed Article
Creating A Video Series

Creating A Video Series

When you’re planning your explainer video, consider developing a series of videos to build awareness and to align with the often varying needs of your customers. Here are just a few of the reasons planning a series can really amplify the effects of your video marketing:

B2B Video Optimization
Marketing Agency Insider : The Modern Marketing Agency is Less “Mad Men” & More Hybrid

Marketing Agency Insider : The Modern Marketing Agency is Less “Mad Men” & More Hybrid

Check out Andrew Angus’ guest post, originally written for The Marketing Agency, on the difference between a Tech company and an Ad Agency. ————— The age of “Mad Men” is long gone, but the advertising industry’s classic sales methodology isn’t. In fact, a lot of creative agencies still generate new business the same way they ...

B2B Video Optimization
What Is A Digital Whiteboard Video?

What Is A Digital Whiteboard Video?

You’ve probably seen a whiteboard video in the past. There are many ways to employ whiteboard to help you visualize an idea, for example: – Using graphic facilitation like our friends at Image Think – Live at a whiteboard with a narrator like the UPS videos – Traditional whiteboard with a voice over like this ...

Storytelling
Storytelling vs. Corporate Speak : A Slide Show

Storytelling vs. Corporate Speak : A Slide Show

Humans are sometimes called “the storytelling animal” because imagination and narrative have been the defining characteristics of the our species. The components of storytelling have allowed us to predict the coming seasons and herd movements. Technology has changed, taking us from whispers by the campfire to explainer videos, but the way our brains responds to ...

Storytelling
Under 30 CEO : How a Video Launched Mailbox – and Helped Them Exit

Under 30 CEO : How a Video Launched Mailbox – and Helped Them Exit

In the following guest post Andrew Angus wrote for Under 30 CEO, he explains the best way to ensure your explainer video will work for you, and the challenges with online marketing. Check it out! ———— Each year, a variety of tactics appear that promise instant success if included in your inbound marketing strategy. First, ...

Video Marketing
Download The Definitive Guide to Explainer Video Today!

Download The Definitive Guide to Explainer Video Today!

Our newest eBook is ready and waiting to be apart of your personal library! The book covers topics such as : Is an explainer video right for you? Should you write your own script? The Psychology behind great explainer videos Explainer video case studies How to hire the right company The video production process Check ...

Switch News
Why Your Facebook Video Isn’t Working for You

Why Your Facebook Video Isn’t Working for You

There’s little doubt that adding video to the mix on your business’ Facebook page greatly boosts your visibility and drives conversions. Marketing Profs recently reported that 46% of Internet video watchers are more likely to click through after watching a video. Given that video is here to stay, a savvy marketer needs to be able ...

Video Marketing
The Walt Disney Guide to Communication

The Walt Disney Guide to Communication

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” – Walt Disney Walt Disney knew what he was talking about, and his words are more true now than they’ve ever been. The only language that everyone can understand is the language of pictures. This explains the success of ...

Brain Science
Why A Video Elevator Pitch Will Improve Your Market Share

Why A Video Elevator Pitch Will Improve Your Market Share

In this post, featured on Forbes, Andrew Angus gives tips and facts on how a video will improve your market share. Check out a snippet of the article below. To read the full article on Forbes, just follow the link at the end of this post. Enjoy!  ——————– Relationships — the key to a successful ...

B2B Video Optimization
Using an Explainer Video to Solidify Your Brand

Using an Explainer Video to Solidify Your Brand

Solidifying your brand online is no easy feat. In order to establish your brand successfully, you have to have an online presence. Before Google’s 2012 Panda update, virtually every e-commerce business used keywords, tags and social media to attract visitors to their sites. The more visits they attracted, the higher their ranking became in Google’s ...

B2B Video Optimization
Switch Video : Process, Tools, Testimonials

Switch Video : Process, Tools, Testimonials

Everyone wants to reach potential clients on the Internet and explainer videos are a great way to do that. Our videos capture potential customers’ attention, and educate them about certain products or services. For an explainer video to be effective, it has to be done right and it has to be done well. Switch, for ...

Switch Portfolio
The A to Z of Explainer Videos [Video]

The A to Z of Explainer Videos [Video]

Online explainer or demo videos are just one popular example of the many ways you can advertise your business. But no matter what option you choose, your marketing campaign has to do two things: it must get noticed, and it must convince people to buy your product. You want to choose a strategy that maximizes ...

Infographics
Explainer Videos : Why They Work

Explainer Videos : Why They Work

We've all experienced it - we go to a website and there is a large block of black and white text about a product or service that we may or may not be interested in. We start to read through it, and eventually, our eyes start to skim, and we find ourselves going down to the bullet point list of specs. By the end, we might have some idea of the product, but purchasing confidence isn’t anywhere near what it could be. Enter the explainer

Explainer Video
Yahoo! Voices : When it Come to Pricing, Profit is Important

Yahoo! Voices : When it Come to Pricing, Profit is Important

Pricing a product, or a service, is hard. There are so many different aspects to keep in mind. Wages, labor, material, and how much of a profit you need to make in order to keep your company afloat.  Andrew Angus wrote a guest post for Yahoo! Voices on finding the right way to price your product. ...

Video Marketing
Neurochemistry, Empathy, & the Power of Story

Neurochemistry, Empathy, & the Power of Story

Explainer videos are used to explain your products or services to customers or potential customers. Some companies have used explainer videos and become millionaires seemingly overnight. How is this possible? How is it that an explainer video is so effective at getting customers to pay attention to  products or services and then to purchase them? ...

B2B Marketing
3 Things That Will Make Your Explainer Video Stand Out from the Rest

3 Things That Will Make Your Explainer Video Stand Out from the Rest

When it comes to making an explainer video, you want to make sure your video stands out from the competition. If you follow what others do too closely, you run the risk of reminding customers of other companies. Your video needs to distinguish you from the competition, not make you seem similar. Plus, with more ...

Video Marketing
YouTube Marketing

YouTube Marketing

YouTube is an incredibly powerful marketing tool. Most people don’t know it, but YouTube is the #2 most used search engine in the world (second only to Google). That means more people search for videos on YouTube than use Bing, Yahoo, or any other search engine. Like we said, it’s powerful. Here are a few ...

Video Marketing
An Interview with our Newest Advisory Board Member

An Interview with our Newest Advisory Board Member

We are so happy to announce that Rafael Sulit, is our newest Advisory Board member! Rafael is currently the lead of US brand marketing for National Grid and is responsible for bringing to life the company’s brand promise, overseeing creative message development, media sponsorship strategy, internal branding, identity management and key digital channels such as ...

Switch Portfolio
The Language of Explanation

The Language of Explanation

There’s a certain guide we always follow when creating the dialogue for our videos. It’s something we stress as being a major part of our process and one of the key reasons why our videos are so successful for our clients. What is it you ask? We always make sure to include metaphors and to ...

Storytelling
5 Ways Explainer Video Production Increases Awareness and Sales

5 Ways Explainer Video Production Increases Awareness and Sales

Explainer videos are one marketing move that helps you to stand out from the crowd of competitors. If you are still sitting on the fence as to whether or not it is worth producing these types of videos, consider these five benefits that explainer videos can bring to your business.

B2B Video Optimization
TweetUp Simplified

TweetUp Simplified

Switch Portfolio
How Does the Brain Build Memories?

How Does the Brain Build Memories?

An explainer video can be powerful only if it is memorable. It can be the key to capturing the imagination of potential customers and driving conversions as long as it tells your story or explains your concept in a way that people want to watch. Even high quality, compelling video is wasted if people don’t ...

Brain Science
The Visual, the Verbal, & the Video

The Visual, the Verbal, & the Video

You’ve read all the reports in the media about how effective video is for converting visitors into customers. For example: Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. – Comscore, August 2010 52% of consumers say that watching product videos makes ...

Brain Science
Dynadmic – Johns a Marketer

Dynadmic – Johns a Marketer

Switch Portfolio
60 Seconds : Dollars and Senses

60 Seconds : Dollars and Senses

Why is video the best way to tell a story? Video is the optimal form of communicating information because when you stimulate the auditory and visual senses at the same time, a viewer’s retention rate greatly increases. When you read or listen to something, you’re stimulating the auditory sense. Studies show that if you only ...

Video Marketing
Juice – Nectar by Switch Video

Juice – Nectar by Switch Video

 

Switch Portfolio
Don’t Let Your Video Get Lost in Search

Don’t Let Your Video Get Lost in Search

According to SearchEngineWatch.com, 48 hours of video footage is uploaded every minute or so. On one hand the importance of video content is paramount to a well-rounded web marketing strategy. On the other hand, if your videos aren’t optimized correctly they will get lost in the shuffle of thousands of videos on the web. So ...

Video Marketing
Breakeven – Meet Debora

Breakeven – Meet Debora

 

Switch Portfolio
800K Deal in 7 Days : A Switch Video Success Story

800K Deal in 7 Days : A Switch Video Success Story

This video closed an $800K deal: We are always happy to hear about our clients successes and while we want to refrain from “tooting our own horns,” we are quite happy to share these stories with you all. It’s no secret that we believe that the success of our clients has a lot to do ...

Video Experts, Case Studies, & Research
Rypple by Switch Video

Rypple by Switch Video

 

Switch Portfolio
The Return of Storytelling vs. Corporate Speak: The slide show

The Return of Storytelling vs. Corporate Speak: The slide show

Humans are sometimes called “the storytelling animal” because imagination and narrative have been the defining characteristics of the our species. The components of storytelling allowed us to predict the coming seasons and herd movements, to extend knowledge beyond a human lifetime through writing, and coordinate large scale projects like pyramid building. The technology has changed, ...

Storytelling
Business.com Guest Post : The Dropbox Psychology – Improving Your Marketing Videos with Memory In Mind

Business.com Guest Post : The Dropbox Psychology – Improving Your Marketing Videos with Memory In Mind

Recently, I wrote a Guest Post for Business.com about improving your online videos with memory in mind, using the Dropbox psychology. Check out the article below! ——— In 2009, the Dropbox team uploaded a video explaining their product. Before that, no one even considered the need to access your computer files outside your own home. The ...

Video Experts, Case Studies, & Research
TOA Technologies – Predictive Solutions

TOA Technologies – Predictive Solutions

 

Switch Portfolio
The Joan Rivers’ Guide to Branding: Does Your Company Need a Facelift?

The Joan Rivers’ Guide to Branding: Does Your Company Need a Facelift?

Hopefully, the title got your attention because that’s the reason we used it. We wanted to make sure people paid attention to this post. But that’s not the only reason we chose it. We also chose it because it embodies everything we’d like to convey in the post which is this: sometimes companies need a ...

B2B Video Optimization
OnlineVideo.net Guest Post : Five Storytelling Tips to Make Your Online Videos More Effective

OnlineVideo.net Guest Post : Five Storytelling Tips to Make Your Online Videos More Effective

You’re interested in having your very own explainer video, and you want some tips for how to go about telling your story in your video – we have you covered! Below is a guest post Andrew Angus wrote for OnlineVideo.net on the 5 storytelling tips that will make your online video successful!  ——— Online video ...

Storytelling
Comet – Matchboxes

Comet – Matchboxes

“At Comet, we provide world-class manufacturing of vacuum capacitors and other related RF power products. We have established a reputation for providing our customers with quality products and processes. Since 2005, we’ve applied our industry expertise and processes to include another integral part of the complete RF delivery system: The Impedance Matching Network, or Matchbox. With our industry ...

Switch Portfolio
60 Seconds : The Clock is Ticking

60 Seconds : The Clock is Ticking

In today’s accelerated digital universe, time and language are being compressed at unprecedented rates. When conducting business, many people avoid meetings or phone calls because they take away too much time from their schedules. Some opt to communicate strictly via e-mail and others prefer texting. Clearly, shorter is better. We have people contact us all ...

Video Experts, Case Studies, & Research
3 Ways the Video Scribe Method Helps to Promote Your Business

3 Ways the Video Scribe Method Helps to Promote Your Business

While the Beatles sing the mantra that all you need is love, marketing gurus have a different mantra. The marketing mantra says that all you need are promotional videos with an educational slant to help you promote your business and boost your sales. Video marketing has been exploding on the Internet for quite some time ...

Video Marketing
The Power of Storytelling in the Online World

The Power of Storytelling in the Online World

Picture this: You’re visiting a company’s website for the first time. As you’re viewing the site, you click around from page to page looking to learn more about the company’s product when you end up landing on the About page. And then it grabs you. The company begins to tell a story. Not any story, ...

Storytelling
CrazyEgg Guest Post : 9 Ways To Turn Web Video Into Your #1 Sales Tool

CrazyEgg Guest Post : 9 Ways To Turn Web Video Into Your #1 Sales Tool

Want to know how to turn your online video into your number one sales tool? Andrew Angus gives the lowdown on the 9 ways that you can make that happen below! According to a 2011 Content Marketing Institute study, 90% of B2B marketers do some form of content marketing, whether they realize it or not. More ...

B2B Marketing
Above Border – Travel Compliance

Above Border – Travel Compliance

 

Switch Portfolio
60 Seconds : Check the Pipes

60 Seconds : Check the Pipes

People have been telling stories for many thousands of years and believe it or not, some of the things that were effective way back when are just as powerful today. Yes, early explorers, historians, marketers, salesmen and women didn’t have digital cameras, computer graphics, audio software and non-linear editing, but through trial and error, they ...

B2B Marketing
7 Things to Look for in an Explainer Video Company

7 Things to Look for in an Explainer Video Company

Ready, set, go, should not be your mantra when you are searching for an explainer video company to help you produce your explainer video. In this situation, you are making an investment in your company or your business. As is the case whenever you make an investment, you should do your homework. If you are ...

Explainer Video
Avvo – Pregnancy Play by Play Explainer Video

Avvo – Pregnancy Play by Play Explainer Video

Switch Portfolio
What’s the Best Animation Style for an Explainer Video?

What’s the Best Animation Style for an Explainer Video?

We know the feeling well. You start out trying to decided whether or not to do an explainer video by looking through all of the available research and case studies where you learn that explainer videos can increase conversions by 20% or more. You eventually realize it would be the best way to explain online ...

B2B Video Optimization
Whiteboard Video Production: Lights, Camera, Action!

Whiteboard Video Production: Lights, Camera, Action!

Explainer videos and animated videos can easily be created with the whiteboard production process. The key to shooting these videos is to make them look as professional as you possibly can. After all, these videos are representing your business or company, and it is your current and potential customers that you want watching these videos. ...

Video Marketing
eMaint Explainer Video

eMaint Explainer Video

 

Switch Portfolio
What Is Dual Coding Theory and Why Should Your Business Care?

What Is Dual Coding Theory and Why Should Your Business Care?

Dual coding theory is something that we’re very familiar with here at Switch Video. It’s essentially the idea that we learn better and remember more when presented with information in both audio and visual form. Wikipedia describes it in this way: …Say a person has stored the stimulus concept, “dog” as both the word ‘dog’ ...

Video Experts, Case Studies, & Research
Wistia Guest Post : Video Tracking Tools Help Raise Funds For Education And Health Care

Wistia Guest Post : Video Tracking Tools Help Raise Funds For Education And Health Care

For those of you who are familiar with Switch Video and our Blog, you will know that health and wellness are two things are very important to us. It was our passion towards these topics that led to our videos for Georgian College as well as the Collingwood General & Marine Hospital. Check out the ...

Video Marketing
Ontario Health Study (OHS) Explainer Video

Ontario Health Study (OHS) Explainer Video

 

Switch Portfolio
Why Case Studies Are So Important

Why Case Studies Are So Important

Case studies are a marketing staple. Businesses use them to show how their product or service has been implemented successfully by customers. Instead of simply talking about a product, case studies allow businesses to show how their product can be used. We’ve also had a lot of success with them here at Switch Video. This ...

Storytelling
ReelSEO Guest Post : 5 Tips to Help Maximize the Impact of Animated Web Videos

ReelSEO Guest Post : 5 Tips to Help Maximize the Impact of Animated Web Videos

ReelSEO, the online video marketing guide, posted a guest blog by Andrew Angus sharing some tips to help maximize the impact of animated web videos. Looking to invest in an animated explainer video? Check out the article below!   With Common Craft, RSA and other explainer videos going viral across the web, animated videos have gained popularity as a ...

Brain Science
Rotman

Rotman

 

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The Importance of Creativity in the Workplace

The Importance of Creativity in the Workplace

Have you ever been working on a project when you asked someone else to take a look so you could get it checked by a “second pair of eyes”? It’s something we do all the time. Whether it’s a blog post, an e-mail, or a video script, if we want something to improve, we look ...

Storytelling
ProductionHUB Guest Post : The Science & Art Behind Successful Online Videos

ProductionHUB Guest Post : The Science & Art Behind Successful Online Videos

Recently, ProductionHUB posted a guest post penned by our very own CEO Andrew Angus. Angus discusses both the science and the art that are the foundations for explainer videos. Check out a segment from the article below :   In an age of dwindling attention spans, online marketing is trickier than ever. Here’s the truth: ...

Video Marketing
Oxfam Unwrapped

Oxfam Unwrapped

 

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Why Tools Can Make a Man…and a Business

Why Tools Can Make a Man…and a Business

We’ve all heard that the right tools can make a man. If an electrician has top-of-the-line tools while his competition has tools from the bottom of the barrel, all things else being equal, the first is going to be more productive and earn more money. The same principle holds true for businesses. If one company ...

Video Marketing
The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One

The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One

There is a term we use here at Switch Video more often than not, called “Brain Science”. What is Brain Science you ask? Well, this week’s post includes information on Brain Science, how to reduce the number of unsatisfied customers, and how to reach more people. Originally posted on TechCocktail, this great read was penned ...

Brain Science
Featured Video of the Week : Vizualize.me

Featured Video of the Week : Vizualize.me

Explainer Video
Video Loading Times: Why Two Seconds Makes a World of Difference

Video Loading Times: Why Two Seconds Makes a World of Difference

Here at Switch, we’re all about explainer videos that get results. If your video doesn’t accomplish what you set out to accomplish, then it’s not doing its job. That’s why we focus on making awesome videos that convey a clear and concise message and that really connect with your audience. That’s also why we share ...

Explainer Video
The Agency Post : Why Video is Online Marketing’s Best Kept Secret

The Agency Post : Why Video is Online Marketing’s Best Kept Secret

In this article for The Agency Post, Andrew Angus explains why video is online marketing’s best kept secret and touches on coversions, SEO, and Brain Science. Check it out! Conversions and SEO Without a doubt, video boosts SEO and increases conversions. We’ve seen it time and time again with companies like Rypple and Dropbox. But ...

Brain Science
Featured Video of the Week – Lancor

Featured Video of the Week – Lancor

Explainer Video
Guest Post : How an Explainer Video Improved Grasshopper.com

Guest Post : How an Explainer Video Improved Grasshopper.com

At Grasshopper, we offer a virtual phone system for small businesses and entrepreneurs, giving them the “big company” phone features at an affordable price and without any of the hassles. When we first launched our business, clearly communicating all of the features and benefits of our virtual phone system was challenging. We needed a way ...

Contributed Article
Using Video to Test a Product and Potentially Capture a World of Feedback by Andrew Angus

Using Video to Test a Product and Potentially Capture a World of Feedback by Andrew Angus

If you are in need of some guidance on the topic of explainer videos, we have got you covered. Recently, Business 2 Community posted an article written by Andrew Angus on the benefits of using video. Points covered include: connecting with your viewers, using metaphor, and not giving it all away! You can check out ...

Explainer Video
Partnership with the Wasaga Beach Film Festival!

Partnership with the Wasaga Beach Film Festival!

We are very excited to announce our new partnership with the Wasaga Beach Short Film Festival! The WBSFF has now been active for two years, attracting numerous talents from around the Georgian Triangle. What we are hoping for, is that our partnership will not only work towards helping the festival to continue to grow, but ...

Brain Science
Featured Video of the Week – EWI Worldwide

Featured Video of the Week – EWI Worldwide

Explainer Video
Explainer Videos: Why They’re So Successful

Explainer Videos: Why They’re So Successful

Explainer videos have become something of a tech trend, and there’s a reason why lots of companies are turning to them—they’ve been proven to be one of the best way to help customers understand products or services online. Not only have they proven to be popular with startups, but companies like IBM and Google have ...

Brain Science
Andrew Angus Sits Down With IdeaMensch

Andrew Angus Sits Down With IdeaMensch

Andrew Angus recently sat down with the wonderful entrepreneur website IdeaMensch to chat about business plans and current projects. Seems pretty standard right? However, the interview also goes on to reveal what’s on his playlist, what companies and products he loves, as well as the worst job he has ever had. Check out an excerpt ...

Contributed Article
How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users

How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users

In a short five years, Dropbox has gone from 0 to 100 million users. That’s impressive. What’s even more impressive, is the fact that they’ve done it with one of the most simple website designs ever. Since the first year, their homepage has featured only two main components—an explainer video and a download button. Here’s ...

Brain Science
The Power of Video for Storytelling

The Power of Video for Storytelling

It’s known that the social network with the highest time on site is YouTube. Why? Because video is a powerful tool for storytelling. Remember little Caine from Caine’s Arcade? Who could forget the story of the humble little boy with a big heart and a big dream? It’s no surprise it went viral across the ...

Brain Science
The Effectiveness on Success: How Jogging Improves Cognitive Function

The Effectiveness on Success: How Jogging Improves Cognitive Function

  As I stare out the window at 5:45 a.m. on this misty, cold spring day, I am by no means motivated to strap on my jogging shoes. The comfort of this bed is keeping me nestled, safe and warm. Now my alarm is going off for the third time. Unsurmountable guilt comes over me. ...

Explainer Video
21 FAQs of Video Creation

21 FAQs of Video Creation

Thinking of creating your own video? Of course with the amazing supply of affordable tools these days, creating something a little edgy, fun and entertaining is a lot easier. That means it doesn’t have to be daunting. If you’re wondering where to start, this post answers 21 of the most common beginner questions of video ...

Video Marketing
7 Steps to Simplify Your Brand’s Message

7 Steps to Simplify Your Brand’s Message

When you’re a startup founder, you tend to do a million different things each and every day. All of those little tasks add up to one big message that your brand sends to the world. But simplifying all of those disorganized and often complicated daily tasks into one six or seven word message is tough. ...

Video Marketing
Why Does Brain Science Matter in Creating Video?

Why Does Brain Science Matter in Creating Video?

The human brain is a powerful thing. Each of our five senses lead us to perceive things differently and alter our approach to situations. Marketers have used our knowledge of how the senses work for decades. In fact, the study of psychology is the entire basis of the marketing and advertising industry. How we think ...

B2B Marketing
Lawrence Chu Has Joined Switch Video’s Advisory Board!

Lawrence Chu Has Joined Switch Video’s Advisory Board!

Lawrence Chu, a Partner at Goodwin Procter LLP in San Francisco, has just joined Switch Video’s Advisory Board! Larry has been a friend and Switch Video supporter for so long that the new collaboration is making the whole team very excited.  As a lawyer living in Silicon Valley–the epicentre of innovation–Larry counsels leading private equity ...

Brain Science
Andrew Angus Wrote A Book!

Andrew Angus Wrote A Book!

Over the last while, our CEO & Founder, Andrew Angus has been hard at work. Though running a company is always a lot of hard work, Andrew has  been spending his free time (whenever he gets it) writing a book. The book is a love child born of brain science and video and we want ...

Brain Science
We have a winner!

We have a winner!

Congratulations to Unroll.me [www.unroll.me], the winner of our Start-Up Explainer Video Contest! With thousands of votes cast, Unroll.me takes the top spot and has won themselves a free explainer video. It was a fierce competition with 11 strong entrants [www.switchvideo.com/vooza/leaderboard], but only one could come out on top as the most disruptive, pivot-y, social/mobile/local start ...

Video Marketing
How a Simple Video Skyrocketed Dropbox’s Success

How a Simple Video Skyrocketed Dropbox’s Success

Before the 50 million customers, before being offered in five languages, before the billions of file uploads and before the $257.2 million in funding, Dropbox was two guys coding in their boxers thanks to a busted A/C. Despite being a major name and a beacon of hope for startups everywhere, Dropbox had its humble beginnings ...

Brain Science
Why Explainer Videos Are Kicking Ass

Why Explainer Videos Are Kicking Ass

In case you haven’t heard, explainer videos are totally kicking ass these days. To be fair, they have been for quite a while. The fact that more and more companies are taking notice lately is just some extra reassurance. From big players like Google and Facebook to startups like Vooza and Rypple, it seems like ...

B2B Marketing
The Brain Science Resource: Explainer Videos

The Brain Science Resource: Explainer Videos

There’s no formula for video marketing success, but there are six principles that have led our team to high converting video after high converting video. The root of it all? A little something we like to call brain science, which we cover thoroughly in our 60 Seconds eBook.

Brain Science
We Are Adding to the $50k Prize Pot @StartupFest

We Are Adding to the $50k Prize Pot @StartupFest

In case you haven’t heard, the International Startup Festival will be held July 11th through July 13th in Montreal. We’re beyond excited to be attending and rubbing elbows with some of the best and brightest. With speakers like Dave McClure, Tara Hunt, April Dunford and Dan Martell, it’s shaping up to be an amazing few ...

Video Marketing
Top Tools to Simplify Video Analytics

Top Tools to Simplify Video Analytics

We throw around a lot of impressive video statistics. For example, video helped Rypple increase conversions by 20% and an audience will remember 68% more from watching a video than reading plain text. But how can you be sure those stats will ring true for you and your business? Well, comprehensive video analytics can help. ...

Video Analytics & Metrics
Video: Content Marketing’s Extra Edge

Video: Content Marketing’s Extra Edge

Content has boomed into a powerful marketing vehicle. Rather than bombarding people with advertisements, brands are creating high-quality content resources to attract prospective customers.

Video Marketing
To Contract or Create Your Own Video

To Contract or Create Your Own Video

Three weeks ago, we sent Meagan and Heather to the Founder Fuel Demo Day and C100’s Accelerate MTL event in Montreal. While they were there, they met with dozens of entrepreneurs and VCs. As experts at developing and perfecting product videos, they fielded a ton of questions. Everything from how long it takes to create ...

Video Marketing
Pregnancy Play by Play – Avvo by SwitchVideo.com

Pregnancy Play by Play – Avvo by SwitchVideo.com

The Switch Video team has produced the first ever animated pregnancy play by play! That’s right, everyone. We have successfully put 9 months in 90 seconds. We are all doing jumpy claps over here. This is a must see. Especially for those of you who are pregnant or about to become pregnant. The video shows ...

Switch Portfolio
Entrepreneurs’ Organization by SwitchVideo.com

Entrepreneurs’ Organization by SwitchVideo.com

The first SwitchVideo with Fireflies. And just in time for summer. This charming video charts the journey of one enterprising firefly. A firefly who dreams, inspires others and gets stuff done, not unlike the members of Entrepreneurs Organization (EO). The short video is part EO’s drive to open new chapters worldwide as they celebrate their ...

Switch Portfolio
How to Get a Celebrity to Endorse You – on Video!

How to Get a Celebrity to Endorse You – on Video!

Want to get lots of eyeballs to your video? Get someone famous to endorse you. Getting the right celebrity can make your product an overnight success. The process of engaging a celebrity to endorse you is more of an art than a science. But with the right amount of creativity, it doesn’t have to feel ...

Video Marketing
Ontario Health Study by SwitchVideo.com

Ontario Health Study by SwitchVideo.com

The Ontario Health Study is an ongoing research study investigating risk factors that cause diseases like cancer, diabetes, heart disease, asthma and Alzheimer’s. This study is gearing up to be the largest study of public health in North America ever. Wow. Switch created a series of three related Switch Animated videos to promote, explain and ...

Switch Portfolio
Fung Capital by SwitchVideo.com

Fung Capital by SwitchVideo.com

How do you engage entrepreneurs with disruptive technologies that are changing the face of retail commerce? …with a SwitchBoard style video of course. Fung Capital is a venture capital fund affiliated with Li&Fung, the world’s largest sourcing company. Li&Fung manufactures, distributes and retails consumer products globally with over $20B in revenue. Fung Capital is looking ...

Switch Portfolio
How to Tell Your Company’s Story in 60 Seconds

How to Tell Your Company’s Story in 60 Seconds

“Time is of the essence,” said the lawyer to his client. And when it comes to online content, keeping your audience’s attention is, for the most part, a time thing. You can’t promote a 10-minute demo or explainer video. No one will watch it. Even statistics show that video, especially landing page video, converts far ...

Brain Science
Viral Video Dissected: Why Dollar Shave Club’s Video Went Viral

Viral Video Dissected: Why Dollar Shave Club’s Video Went Viral

Whoever thought that toiletries would have the Internet world buzzing? Santa Monica startup Dollar Shave Club has taken on the $13B razor industry with one powerful motto:  “Our blades are f— great.”

Video Marketing
5 Ways to Simplify Communication Using Video

5 Ways to Simplify Communication Using Video

Communication is the fundamental way we receive and transmit important – and not so important – information. There are many different ways we can communicate: verbally, visually, and so on. It ranges from a radio ad or a television commercial to a text message or a note scribbled on a napkin. Regardless of the content, ...

Brain Science
TOA Techologies: Predictive Solutions

TOA Techologies: Predictive Solutions

Who likes waiting around for service calls or deliveries? It wastes so much time. Micheal is here to show us a solution his company uses to get mobile employees to a job on time! Switch put together a great animated video for TOA Techologies whose predictive, cloud-based solution helps mobile workforces manage, plan and time ...

Switch Portfolio
Comet: Technology With Passion

Comet: Technology With Passion

Switch Video completed a series of 5 whiteboard videos for a company that delivers Radio Frequency solutions for semiconductor applications. You say what? This company makes vacuum capacitors, impedance matching networks and Radio Frequency generators for solar, LED, flat-panel and mobile markets. These are the people that make the high tech applications needed for high ...

Switch Portfolio
How the Stanley Cup Finals Demonstrates the Power of Video

How the Stanley Cup Finals Demonstrates the Power of Video

You can see all five players skating towards the net, the puck being passed and maneuvered between the defensive players, the center raising his stick, the lights glowing red, and the fans rising to their feet in excitement. You can see the sweat dripping, the sticks hitting the ice and the team cheering. But what ...

Brain Science
Top Tips on Video Optimization for Search and Exposure

Top Tips on Video Optimization for Search and Exposure

Congratulations! You’ve produced a great new video that’s nearly ready for its global debut. All that’s left are some key optimization tricks to ensure you get out more than you put in. After all, there are plenty of great videos out there that fall just short of viral status. Here are five little-known (or overlooked) ...

Video Marketing
Simple Techniques to Promote Your Video

Simple Techniques to Promote Your Video

Search engine optimization, social media outreach, pay-per-click advertising – when did marketing get so complicated? Promoting a video online can often seem hit or miss. You’re either the next Dollar Shave Club or completely unnoticed. It’s time to get back to the basics of video promotion. Start with these six simple techniques!

Video Marketing
Twisted Pair by Switch Video

Twisted Pair by Switch Video

“Come in Switch Video.” “Switch Video, do you read me?” I think “walkie talkies” are cool.  I imagine myself saying important stuff on them. Nothing I’ve ever done in life has required “walkie talkie” prowess, so making a Digital Switchboard video for “push to talk” industry innovators, Twisted Pair, was lesson in “push to talk” ...

Switch Portfolio
Search Not Fetch by SwitchVideo

Search Not Fetch by SwitchVideo

  In the world of high level hiring, you would think finding the ideal executive for a company would be easy. Everyone has a digital footprint. But this transparency often means the best people are bombarded with opportunities. Searching for ideal senior-level leaders is a complex process and Switch has created a 90 second whiteboard ...

Switch Portfolio
StudyHall by Switch Video

StudyHall by Switch Video

Some projects have a certain vibe about them the second the first phone call or email is received. StudyHall is case-in-point. We could hear Meagan’s laugh resonating throughout the building one July day. Who was she talking to? A long lost friend? A hot date? Nope. She was on a sales call with Ross Blankenship ...

Switch Portfolio
Picking Winning Horses for Dummies by Switch Video

Picking Winning Horses for Dummies by Switch Video

Horse Racing is a fast-paced, thrilling sport.  That’s for sure. What I didn’t realize is how much there is to take-in when you visit the track.  This SwitchBoard video is a crash course in how to observe horses (and their human entourage) in the parade ring.  Our animator used simple, elegant black line drawings of ...

Switch Portfolio
Skype Animated Video Moments

Skype Animated Video Moments

People have a limited attention span. They remember more when they both hear (auditory) and see (visual) things together at the same time. Thus the foundation of Switch’s business: short animated explainer videos. Check out a previous post – Why Less is More in Web Videos. Today’s Switch Fave is the Skype Moments explainer style ...

Video Marketing
Sonicbox by Switch Video

Sonicbox by Switch Video

A little bit of @#$%^& Yes, Switch put a couple of bleeped out expletives in it’s video for Sonic Box. That’s not like us, but in the context of a mighty oak tree and a walk in the woods it helps keep the pacing real and charm high. Sonic Box is file sharing excellence with ...

Switch Portfolio
Lumension – Living the grand connected life

Lumension – Living the grand connected life

I love my smart phone, the internet, e-mail, texting, surfing and social networking; living the grand connected life. I don’t love thinking about cyber crime and I certainly don’t think about cyber crime prevention as I gallivant around in cyberspace. It’s kinda like fire safety, road safety and first aid, you should review it every ...

Switch Portfolio
5 Tips For Maximizing the Impact of your Animation Video

5 Tips For Maximizing the Impact of your Animation Video

Animation Video is going viral With Common Craft, RSA and other explainer videos going viral across the web, animation video has gained popularity as a fun and effective way for businesses to quickly explain their product or service. Video alone already has a big advantage over plain text – we know, for instance, that viewers ...

Brain Science
Portfolio: Dealmaker Media is Partnering Businesses

Portfolio: Dealmaker Media is Partnering Businesses

Start.com is an emerging company with a brilliant product that needs new customers. Enterpriseco is a large firm with a wide distribution network that is looking for innovation. Start.com needs distribution partners and Enterpriseco is bombarded with all the startups and portfolio company pitches who want a piece of him. Opportunity is lost for both ...

Switch Portfolio
Video Tips: Review of Invest Ottawa’s Explainer Video

Video Tips: Review of Invest Ottawa’s Explainer Video

Recently, one of our partners asked us to review a video made by Invest Ottawa in order to share our thoughts.They wanted to know if we had any feedback on how it could be improved. We said we were happy to, and then asked if we could turn it into a blog post so all ...

Video Marketing
A Compilation of Landing Page Optimization Tips

A Compilation of Landing Page Optimization Tips

Landing page development and conversion rates are HOT topics. Everyone is working on making the best darn landing pages for their sites. Why? A good landing page will keep the people. It will drive business. Woo Themes has provided 5 Awesome Infographics that provide useful tips to help in developing a kick ass landing page. ...

Explainer Video
Gift Giving Greatness with a Goat!!!

Gift Giving Greatness with a Goat!!!

Goat jokes abound here at Switch right now. No one is “bleating around the bush” about anything. This video is great. It stars Archie the goat, Oxfam Unwrapped UK’s official spokesgoat. Archie’s a charmer and so is the video. It lets consumers in the UK learn exactly how to purchase gifts that work to end ...

Video Marketing
And the winners are…

And the winners are…

We would like to congratulate the winners of our Skeptic/Believer contest – ClearFit and Relevvant. Our contest received over 125 entries from over 22 different countries worldwide, with over 75% of the entries stating that they were believers. We held the contest because we wanted to work with a couple of clients who were committed ...

B2B Marketing
Nanigans Light the Way

Nanigans Light the Way

It seems everyone is on Facebook these days. If it was its own country, it would be the third largest in the world. Facebook is infiltrating every part of life, online and offline. Not only is it driving the way we live, it is also driving the way we do business. Switch Video produced an ...

Switch Portfolio
Up, Up and Away with Balluun

Up, Up and Away with Balluun

We’ve been featuring a lot of white board videos lately. For a change, here’s a Switch Animated video to enjoy. It’s colourful with a palette of soft blues, purples, and greens complemented by a lovely warm gray. It’s a promotional video for Balluun; a business to business social networking site with secure and powerful e-commerce ...

Switch Portfolio
Discovering New Conventional Wisdom

Discovering New Conventional Wisdom

Paul is a Senior VP of Sales and Marketing. He leads a sales team consisting of Salespeople, Sales Managers and Product and Marketing Managers. He’s got a lot on his plate. He has to make sure that his team is successfully growing sales. To do this, his team has to understand the needs and problems ...

Switch Portfolio
Neuroscience and Web Pages

Neuroscience and Web Pages

For a long time, neuroscientists have understood where the human gaze goes and how it tracks. How do we get people to linger a little longer at our website? Answer: Neuroscience and it’s understanding of the human gaze. Fabian Stelzer and the team at EyeQuant have taken this knowledge and created a website where designers ...

Video Experts, Case Studies, & Research
White Board Video Explains Music Evolution

White Board Video Explains Music Evolution

Besides the radio, there was once a time when access to multiple musical artists came on homemade mixed tapes or the Dance Party ‘96 CD. We heard the same songs over and over again. Now that we have the world wide web, there is a way to get live streaming music anytime and anywhere. Through ...

Video Marketing
Entrepeneurs Can Succeed

Entrepeneurs Can Succeed

Think back to the time when you were a kid and everything was within your reach. Grasshopper jet packs us back to that time and uses this infographic animation, from our collection of favourite animated videos, to convey this message. Their video is a reminder for entrepreneurs that their ideas, visions and determination to solve ...

Video Marketing
Motion Graphics and Brain Power

Motion Graphics and Brain Power

Earthly beings are becoming smarter by the nano-second with all the information and data being tossed around these days. We have all this knowledge that would knock the dress socks off Alex Trebek. But how are we making the knowledge powerful? More and more, we are using techniques in cool motion graphic videos that help ...

Infographics
Switch Video: Weekly Wrap Up

Switch Video: Weekly Wrap Up

Client Video: Widgetmakr Let’s talk about dragons and being creative in one blog entry. Switch created a 90 second video for WidgetMakr. WidgetMakr is an easy to use, super versatile and customizable piece of widget creation software. It allows even the smallest organizations to have mature and secure fundraising widgets on their websites. Cleverly, Switch ...

Video Marketing
Leverage Linkedin for Your SEO Campaign

Leverage Linkedin for Your SEO Campaign

We certainly didn’t invent web marketing, but we’re part of a growing industry that long delivers great web marketing results for our clients and ourselves. Here’s a story that provides some simple and practical advice on how you can use Linkedin as part of your SEO strategy. Any good SEO strategy aims for company coverage ...

Video Marketing
Happy Six-Month Anniversary, Will & Kate

Happy Six-Month Anniversary, Will & Kate

Where does the time go? Six months into wedded bliss for Wills and Kate. To divert the attention away from the Royal Bump Watch and Kate’s Style Watch, Switch Video would like to direct the focus to the Royal Wedding whiteboard animation that we created. As a wedding gift, Switch Video offered to create a ...

Video Marketing
Start Spreading the News

Start Spreading the News

There is so much that is catchy about today’s video post. Who doesn’t sing along to New York, New York when they hear it? The launch of a Turkish-language edition of the NY Times’ International Weekly, distributed for free with the Sunday edition of Turkey’s Sabah newspaper, was introduced with this one minute video animation. ...

Video Marketing
Infographic Guru

Infographic Guru

Turning data into beautifully designed visualizations or “infographics” has been all the rage. At Switch we’ve been creating infographic videos and inserting infographic elements into our videos for awhile now. We use them because portraying information graphically is so persuasive and thus fits right in with Switch’s mandate to create videos that clearly explain things. ...

Video Marketing
It’s All About The Writing, Whiteboard Style

It’s All About The Writing, Whiteboard Style

What do almost half the Switch Team have in common with Hemingway, Picasso, and Matisse? Old-fashioned, hard cover notebooks. We all own and admire Moleskine brand journals, notebooks, planners, travel guides and even laptop covers. It seems that many of us spend a few moments a day engaged in manual note-taking mode, creative doodling, and ...

Video Marketing
Switch on Leap TV – Performance Tip of the Week

Switch on Leap TV – Performance Tip of the Week

Explainer videos from Switch Video grabbed a shout out as a “performance tip of the week” on LeapTV recently.  LeapTV is a weekly online tv show that offers loads of programming for entrepreneurs and small business owners.(Switch is mentioned at 10:22) LeapTV was letting it’s entrepreneur audience know the benefits to using video to promote ...

Video Experts, Case Studies, & Research
Switch Video Weekly WrapUp: Oct 21

Switch Video Weekly WrapUp: Oct 21

SWIFT ISO 20022 A 90 second Switch whiteboard video demystifying the creation of international banking standards. I always enjoy watching white board videos. They surprise me with all their varying effects and executions. Hand or no hand? Black and white? Black and white with colour? Lots of text? Lots of illustrations? Or a mix? Here’s ...

Video Marketing
Moo to You – Stop Motion Video

Moo to You – Stop Motion Video

We’re Not Crafty (except when it comes to “crafting” animated videos). But we can’t resist this video that shows how “sticky products” are made and customized by the cool custom printing company Moo. Labels and Stickers: Moo to You is a 90 second video that opens with a Switch whiteboard-esque scene and continues along to ...

Video Marketing
Animated Videos – Growing Video Views

Animated Videos – Growing Video Views

In the business of explanatory video production, we at Switch Video keep a few things in mind when it comes to growing video views. We want people to watch and enjoy what we produce. The content is extremely important. Also, we have to ensure that the context in which the video lives is meaningful. We ...

Video Marketing
Should I Pay People to Watch this Whiteboard Video?

Should I Pay People to Watch this Whiteboard Video?

Whiteboard videos are all the rage. They’re popular in a whole lot of different circles. Most of us have viewed at least one of the RSAnimate videos, so we’re all well on our way to being experts in whiteboard video. We’re going to feature some of our favourite whiteboard videos in the coming weeks. Enjoy ...

Video Experts, Case Studies, & Research
Social Media Says So

Social Media Says So

Status Update: Social Media tells me everything I need to know. Relationship Status: It’s Complicated. We are in the middle of a Social Media Revolution. Its power and influence is seen in both personal lives and businesses and it has become an important part of how we communicate. This infographic video from Erik Qualman’s web ...

Video Experts, Case Studies, & Research
Hope is Better Than Fear

Hope is Better Than Fear

I miss Jack Layton. It still makes me sad to think that Canada has lost a tireless leader, compassionate man, and true defender of society’s marginalized and needy. Donating a 30 second Switch Animated video to promote Hope is Better Than Fear: Paying Jack Layton Forward, a new ebook from Random House Canada was a ...

Switch Portfolio
Where’s My Burgundy Robot?

Where’s My Burgundy Robot?

Sometimes work can be daunting. Really smart people build a really great product that really improves things but it seems hard to explain in a 90 second video.  Over time, I’ve learned it’s always explainable in the end. We read, we talk, we learn, it all distills down into the “what you need to know” ...

Switch Portfolio
Great Game!!! Thirsty? Let’s go for a beer

Great Game!!! Thirsty? Let’s go for a beer

Who doesn’t love hearing those words? At Switch, we enjoy beer culture as much as any real Canadian does;  thus, it’s our proud civic duty to inform you that Molson Coors is giving away one million dollars to help Canadian communities grow stronger.  It’s Molson Coors’ new Community Cheer program. Do you have a project ...

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Visualize This

Visualize This

A couple of clicks and you create a cool infographic of your LinkedIn profile. Trendy fonts, vivid colours, graphic timelines, glorious pie charts and bold ranking circles. A finished document that’s gunning to become the world’s sexiest resume replacer. This seriously funky tool is called vizualize.me. Visualize.Me is the brainchild of the team who won ...

Switch Portfolio
The Next Generation of Social Networking

The Next Generation of Social Networking

We just made a Switch Animated video for FourNote.com.  FourNote.com is the kind of next generation social networking that I”ve been waiting  for.  It’s got great user controlled security and privacy features and policies. And it’s designed to keep friends, co-workers, family, all happily in the spheres you want them in. Yet it’s easy to ...

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Start Your Back to School Adventure Online

Start Your Back to School Adventure Online

In the interests of fostering a great 2011/2012 school year for everyone, this blog entry will link you to the prestigious Khan Academy’s online digital academy. Come to think of it we’ll put the link at the end of the entry because once you see the 2400 online video lessons you won’t be returning to ...

Video Experts, Case Studies, & Research
Promote It!

Promote It!

We think what we do is ‘pretty cool’ (said in voice of Miley Cyrus impersonator from Saturday Night Live). And sometimes we get to work with companies who make us feel even cooler. We recently finished up an animation for ReverbNation’s product Promote It!. ReverbNation is kind of like Facebook for musicians. With hundreds of ...

Switch Portfolio
ProofHQ: It’s all in the iterating

ProofHQ: It’s all in the iterating

One of the many things Switch Video took away from Startup Weekend this year was the idea of the “pivot”. The beginnings of Switch Video (which started as Switch Fuel, moved to Switch Marketing, and finally ended up where we are today as Switch Video), was based on a whole lot of pivoting! The other ...

Video Marketing
Two Thumbs Up…Way Up!

Two Thumbs Up…Way Up!

Internally, we watch and share a lot of videos. You name it we, we watch it.  Today we want to share one with you. This morning, Senior Account Manager, Tony Marik and Switch Founder, Andrew Angus, shared a video that is one of the best they’ve ever seen. It’s called ”Back to the Start”. This ...

Video Marketing
Switch and Profit HOT 50

Switch and Profit HOT 50

Switch Video is ranked #16 in the 12th annual PROFIT HOT 50 Ranking. We are proud and delighted to be in the company of so many great young companies from across Canada. The PROFIT HOT 50 ranking is the “definitive ranking of Canada’s top new growth companies.Published in the October issue of PROFIT magazine and ...

B2B Marketing
Rebounding off the screen

Rebounding off the screen

What’s a bellicon you ask? Well, the answer was contained in a large, flat ,square box that arrived on Switch’s doorstep recently. Some called the contents “a mini trampoline”, but now we know it’s called a “rebounder”: a mini trampoline designed for health and fitness. The Switch team all took turns bouncing and learned some ...

Switch Portfolio
Survey Says…Lab42

Survey Says…Lab42

What an awesome video. It’s so great. I know educated women, in their mid 30’s, who fish, have post-secondary education and aren’t married will love it.  Well actually I’m not sure they will and how on earth can I get some feedback from such a group. Switch recently discovered and worked with Lab42. They are ...

Switch Portfolio
Softchoice – Choice Providers of Technology Needs

Softchoice – Choice Providers of Technology Needs

The Switch Team recently completed a video for Softchoice — one of the top North American providers of IT solutions and services. Softchoice does a number of things – too many to talk about here (and to be honest, we barely understand half the things they do, which is why THEY do those things and ...

Switch Portfolio
ProofHQ and Switch Collaborating on the Same Page

ProofHQ and Switch Collaborating on the Same Page

It wasn’t so long ago that getting design work reviewed and approved on time was a painful and time- consuming process. You practically needed a management expert to keep track of all the copies, versions, and files, and it was a nightmare trying to get everyone on the same page. Well, no longer. Chances are, ...

Switch Portfolio
Video Has Changed Search Results Forever: Tips from an SEO expert

Video Has Changed Search Results Forever: Tips from an SEO expert

Bruce Clay’s take on search engine results with video When it comes to getting your site found by your prospective clients and customers, search engine results expert Bruce Clay is pretty clear: “If your competition has a video and you don’t, your competition wins.” As web video producers, of course this was music to our ...

Video Experts, Case Studies, & Research
Psychology of Video Pt. 3 – Why Less is More in Web Videos – There Are Limits to Working Memory Capacity

Psychology of Video Pt. 3 – Why Less is More in Web Videos – There Are Limits to Working Memory Capacity

What we know about learning and the brain explains why simple explanatory videos are powerful. And by tapping into proven psychological theories, business owners and web video producers can increase a video’s effectiveness at reaching its audience. There are limits to working memory capacity In his famous 1956 paper, “The magical number seven, plus or ...

Video Experts, Case Studies, & Research
Psychology of Video Pt. 2 – Want Your Viewers to Learn and Remember More? Put Their Brain Power to Work!

Psychology of Video Pt. 2 – Want Your Viewers to Learn and Remember More? Put Their Brain Power to Work!

Today’s post is part two of three parts in our series on the Psychology of Video. This series showcases how psychology and marketing combine in powerful ways to grab your attention. If you want to start at the beginning of the series, click here to jump to the first article titled if you want to ...

Video Experts, Case Studies, & Research
Psychology of Video Pt. 1 – If You Want to Teach Something New, Relate it to Something Old

Psychology of Video Pt. 1 – If You Want to Teach Something New, Relate it to Something Old

Learning is a constructive process. Like any form of construction, it relies on a solid foundation – new learning must be built on previous knowledge that has already been committed to long-term memory. We used to think we could bring people in to a room and they’d learn what we teach them, and that they ...

Video Experts, Case Studies, & Research
Psychology of Video – Marketing and the Mind…

Psychology of Video – Marketing and the Mind…

How psychology tells us what advertisements work well. Marketing is a powerful way to connect to an audience. For years market researchers have been charting numbers and polling consumers in an attempt to find the algorithm that will allow them to sell you on their product or service. Using inviting colours and flashy banners can ...

Video Experts, Case Studies, & Research
We Inspired A Client to Make a Video For Us!

We Inspired A Client to Make a Video For Us!

As part of our commitment to give back to our local community, Switch recently made a unique donation to the Georgian College Office of Development & Alumni Relations. What else, but a video? We created a SwitchBoard animation video that explains the positive impact the new John Di Poce South Georgian Bay Campus will have ...

Video Experts, Case Studies, & Research
Animated Video vs. Live Action Video

Animated Video vs. Live Action Video

Have you heard about the power of online video for converting visitors into customers? Are you thinking about having your own video produced? You may be wondering whether to go with live action or animation. The truth is that each type of video is good for achieving different goals. Animated video Admittedly, we’re a little ...

Video Marketing
Five SEO Writing Techniques for Your Video Script

Five SEO Writing Techniques for Your Video Script

So, you’ve had a glimpse at the Switch Video script writing process for explainer video and decided you want to try your own hand at it? Good on you! Because no matter how well you know your business and product, the minute that camera starts rolling you’re going to forget your own name or some ...

Video Marketing
Youtube Closed Captioning. Make Your Video for the Hearing Impaired

Youtube Closed Captioning. Make Your Video for the Hearing Impaired

Hands Free Closed Captioning on Youtube The number one reason to add closed captions to a commercial web video is to make your content accessible to people who are hearing impaired. But closed captions also make your video content more accessible to the search engines. So any way that you slice it, video optimization is ...

Video Marketing
Switch Marketing Produces a Knockout Video for the Winner of Startup Weekend Toronto

Switch Marketing Produces a Knockout Video for the Winner of Startup Weekend Toronto

Task Launches a Great New iPhone App I’m really excited to share this story with you about how contributing ideas and making connections can set in motion mutually beneficial ongoing relationships. Case in point: Last September, Switch Marketing donated a free video prize to the winner of Startup Weekend Toronto, a wild and woolly 54-hour ...

Video Experts, Case Studies, & Research
Closed Captions Made Easy by Google

Closed Captions Made Easy by Google

Innovation Leads to Automatic Transcribing We’re big fans of Google around here. We told you in another post about how we use Google Docs to collaborate with our clients and team members during the script writing process. But let’s look at another important way that Google is an innovator – one that affects us directly ...

Video Experts, Case Studies, & Research
Giving Credit at Work. Rypple Makes it Easy

Giving Credit at Work. Rypple Makes it Easy

Rypple Takes Employee Appreciation to the Next Level Let’s kick off this blog post with a very brief pop quiz: How can the modern workplace best encourage a fun work experience for all of its employees?  A. Encourage positive feedback from the boss and co-workers B. Provide timely recognition for a job well done C. ...

Video Experts, Case Studies, & Research
App Direct’s Web-based Applications Solve Communications Problems

App Direct’s Web-based Applications Solve Communications Problems

AppDirect Develops a Web Program That Just Works We’re all trying to stay connected…to the office, the wife, the old gang. And it’s ironic that as we work hard to maintain these connections, ultimately there really is no physical connection at all. Web based applicaton providers like AppDirect just make so much sense. Software installation ...

Switch Portfolio
Let Creators Create. Micromanagement can only hurt your business

Let Creators Create. Micromanagement can only hurt your business

Business owners, get out of the kitchen and just enjoy the feast! Have you heard the expression about too many cooks in the kitchen? Well, sometimes as a business owner, you get caught playing chief cook AND bottle washer, taking on more tasks than you bargained for – and maybe more than you need to. ...

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10 More Great Videos Worth Watching

10 More Great Videos Worth Watching

7 Billion: Are You Typical? This video from National Geographic takes you through some fascinating facts and reveals the face of the most typical person in the world. Theory of Connectivity This video by Adam Voorhes and team uses a whiteboard technique similar to our own Switchboard process. There’s no script because they’re not actually ...

Video Marketing
Hey Harper! $26 Million Would Buy You Reams Of Marketing Video. And You’d Get A Better Response.

Hey Harper! $26 Million Would Buy You Reams Of Marketing Video. And You’d Get A Better Response.

There’s been a lot of backlash from the news that the Canadian Federal Government spent $26 million on a three-month ad campaign designed to drive traffic to the Economic Action Plan website. Taxpayers seem resent the fact that the government spent more of their money on three months of advertising than a big company like ...

Video Marketing
Why political policy is best served as a video dish

Why political policy is best served as a video dish

Sometimes even the best government benefit programs are underused, while the people who really them continue to struggle. In many cases, that’s because even if people have heard of the program, they’re unsure about how it works or how to access it.  When the U.S. government announced their 2009 $8,000 tax credit for first-time home ...

Brain Science
How a Video Sitemap will Improve Your Video SEO Results and Explode Your Website Traffic

How a Video Sitemap will Improve Your Video SEO Results and Explode Your Website Traffic

A Video sitemap gets SEO results. More traffic, more customers. Have you ever noticed that special section of the Google search results page that highlights the video results for whatever search term you entered? With a video sitemap in place, your video will be more likely to show up in that spot!So how exactly would ...

Video Marketing
Switch Video and Agility CMS Team Up To Showcase Their Product At SXSW

Switch Video and Agility CMS Team Up To Showcase Their Product At SXSW

We’re pretty excited for our client Agility CMS. You see, this weekend they’re off to Austin, Texas for South by Southwest®. SXSW® is a multi-part conference and festival that highlights the latest up-and-coming talent in music, film and technology during a “Texas-sized” week of awesomeness. And Agility certainly fits the bill. They’ve come out with ...

Brain Science
Switch Video uses ProofHQ to create Tokii product launch video in 10 days

Switch Video uses ProofHQ to create Tokii product launch video in 10 days

This is a guest post from our friend John Zimmerman from ProofHQ. Thanks, John! Tokii came to Switch Video looking for something that would showcase their product — relationship management software — at the Tokii launch at the 2011 South by Southwest (SXSW) music, arts and technology festival which starts tomorrow in Austin, Texas. You’ve heard ...

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How TD Bank uses explainer video to protect their clients from fraud

How TD Bank uses explainer video to protect their clients from fraud

Our client TD Canada Trust is committed to protecting their customers from fraud, including online “phishing” websites and emails that seek to trick people into giving up your sensitive financial information. “It’s encouraging to see that Canadians are taking more steps now to avoid being victims of fraud, but we want to remind Canadians to ...

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How RSAnimate Whiteboard Video Uses Visual Communication to Inspire and Engage

How RSAnimate Whiteboard Video Uses Visual Communication to Inspire and Engage

TED talks inspire, RSAnimate whiteboard video engages TED (named for its three original areas of focus – Technology, Education and Design), is a series of conferences designed to highlight “ideas worth spreading.” By providing free video recordings of these talks via their TED.com website, they’ve certainly spread those ideas far across the globe, with more ...

Brain Science
How Education Video is Changing the Learning Landscape, From Free to Degree

How Education Video is Changing the Learning Landscape, From Free to Degree

Education video is changing the way global students learn. While most of us know the Scholastic Corporation as the world’s largest publisher and distributor of children’s books (remember how exciting it was when their new books would arrive at school?), they’re also a leader in educational technology – including video. On the education video portion ...

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This client’s animated marketing video came with unusual challenges…

This client’s animated marketing video came with unusual challenges…

Animated marketing video creation – for a client on the other side of the world… The award for our most geographically challenging client goes to FeedXL.  Creating this animated marketing video was another first for us: to work with a client in New Zealand (read– time zone challenge!) and to tackle a video explaining the ...

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Public relations (PR) video and PR marketing- A Gulf Oil Spill Case Study

Public relations (PR) video and PR marketing- A Gulf Oil Spill Case Study

The role of video in PR marketing When a big event happens in the world, more and more people turn to the web for the latest news and public opinion, and for a place to make their own voices heard. PR marketing professionals are well aware of this, and so when their clients are the ...

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Politics and Video: How the Obama Team is Using Video to Explain Complex Political Topics

Politics and Video: How the Obama Team is Using Video to Explain Complex Political Topics

Web video is proving to be an amazing medium for politicians to get their message across and get citizens to understand and care about the issues of the day. Far more effective than text, it’s been proven that people remember 58% more of what they’ve seen in a video. When it’s time to take action ...

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As an Experienced Video Production Company We Know Multiple Video Formats Help You Leverage Your Video in Different Settings

As an Experienced Video Production Company We Know Multiple Video Formats Help You Leverage Your Video in Different Settings

So you’ve taken the plunge and gotten your video production company to produce a killer animated video that quickly explains what your business does. So now what? It’s in the perfect format for sharing on video sites, but what if you want to take it on the road to give a presentation? Or show it ...

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Five Good Reasons to Add Closed Captions to Your Commercial Web Video

Five Good Reasons to Add Closed Captions to Your Commercial Web Video

Closed captions are the text messages that appear at the bottom of the screen when watching a commercial web video. Sometimes you’ll see a direct transcript of the speech, and sometimes you’ll see additional messages that describe other sounds (e.g., applause, laughter, sound effects). In October 2010, U.S. President Barack Obama signed the Twenty-First Century ...

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Animated Video is effective marketing in the long term too!

Animated Video is effective marketing in the long term too!

Animated video has a long lifespan. And we can prove it. Switch Video will soon be commemorating the one-year anniversary of an animated video we created for Ifbyphone. The gist of Ifbyphone’s Animated Video In the fall of 2009, Switch Video created a simple, effective, animated video that explains how organizations can make the most ...

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Mobile apps – Jump in or miss out

Mobile apps – Jump in or miss out

In this presentation from Proof Integrated Communication on The State of Mobile Communications, we learn that by 2013 there will be more smartphones sold than PCs. Another astonishing statistic is that only 45% of total iPhone use is for actual telephone calls. The rest of the time? They’re surfing the Internet or using mobile apps. ...

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World Food Programme

World Food Programme

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WFP Nutrition

WFP Nutrition

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WFP Intelligent Food Aid

WFP Intelligent Food Aid

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Crazygood Sheep

Crazygood Sheep

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Crazygood

Crazygood

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Home Away

Home Away

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TweetUp

TweetUp

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TASK AVE. iPhone App

TASK AVE. iPhone App

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Norfolk Mobility Benefits (Spanish)

Norfolk Mobility Benefits (Spanish)

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Norfolk Mobility Benefits (Mandarin)

Norfolk Mobility Benefits (Mandarin)

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Norfolk Mobility Benefits (Japanese)

Norfolk Mobility Benefits (Japanese)

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Norfolk Mobility Benefits (French)

Norfolk Mobility Benefits (French)

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Norfolk Mobility Benefits

Norfolk Mobility Benefits

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Iron Mountain

Iron Mountain

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We’ve got a crush… on our client.

We’ve got a crush… on our client.

Working with Media Mind has been a meeting of the minds.  To be frank, we have a bit of a crush on their company.  With top end clients like Nike and Toyota, they are really some of the top players in the digital marketing world.  MediaMind asked us to produce their first animated video when ...

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Landing page conversion tests show that video is King, and social media is the Kingdom

Landing page conversion tests show that video is King, and social media is the Kingdom

Our partners at Common Craft helped Dropbox create a landing page with ONE element – a simple explanatory video about the problem Dropbox solves, and how they do it. They reported back to Common Craft that they’re thrilled with the results, crediting the video for “several thousand signups a day that we wouldn’t have otherwise.” ...

Video Experts, Case Studies, & Research
Common Craft is now producing custom videos!

Common Craft is now producing custom videos!

I hope you’re ready for some very exciting news… Lee and Sachi LeFever of Common Craft have decided to start producing custom videos in their famous “Paperworks” style for a limited number of clients once again! As you may know, Common Craft hasn’t been producing custom videos for clients for two years now and have ...

Explainer Video
Switch Visits Idealab

Switch Visits Idealab

Last week Kelly and I jetted out West to Seattle and LA to meet with all kinds of exciting people and business owners. While we were there we stopped at Idealab to visit the masterminds behind TweetUp. As you may know (from several tweets and blog posts) we produced a video for TweetUp to explain just what it is and how it works.

Explainer Video
More Engagement, Higher Conversion & Less Cost with Facebook Video Ads

More Engagement, Higher Conversion & Less Cost with Facebook Video Ads

ReelSEO just posted this great summary of a TubeMogul report on Video Ads. The results? If your video ads aren’t running on Facebook, drop what you’re doing and get to it! Here’s a quick clip of the article and you can read the full post on ReelSEO… TubeMogul, the online video distribution, analytics, and video ...

Video Marketing
Voices of Switch Speak Up

Voices of Switch Speak Up

Last night, Julie, a member of our business office, was surfing the web and stumbled across some delightful comments written by some of the voices of Switch videos. We have worked with a lot of voice-over artists over the last couple of years and without them our videos would never be as lively as they ...

Switch Portfolio
TweetUp Uses Switch Video to Simplify their Service

TweetUp Uses Switch Video to Simplify their Service

Earlier this month I posted our new TweetUp Simplified video and told you how we think the service they provide is great, but that we had a little trouble understanding exactly how it worked. So we researched and simplified it,  made the video, put it on our blog, tweeted about it and emailed it TweetUp. ...

Explainer Video
TweetUp.com Simplified

TweetUp.com Simplified

We came across TweetUp when looking at Twitter advertising options and we think it's a great service, but thought it could use a video to explain how it works. This video also shows you how it can benefit your business and we hope that TweetUp.com will use this video to promote and explain their service to potential clients.

Explainer Video
Viewers Are More Likely To Share Videos With Less Branding

Viewers Are More Likely To Share Videos With Less Branding

This is an article published by ReelSEO yesterday on the effects of heavy branding in terms of engagement, sharing and conversion rates. There’s a great click through slideshow filled with interesting stats and suggestions created by Josh Warner at Feed Company. There is a pretty good piece over at Ad Age by Josh Warner—he’s the ...

Video Marketing
We’re having a video sale!

We’re having a video sale!

Switch Marketing is moving to a great new location at the end of this month so we’re holding a moving sale! Videos don’t really weigh anything. We can’t really put them in boxes and carry them to our new office so it’s not a moving sale in the sense of ‘everything must go’, but more ...

Explainer Video
Google Replay Simplified

Google Replay Simplified

[sniplet Google Replay Simplified] Do you know what Google Replay is?  No?  Well after you watch this video you will! Google launched this great new feature, which makes it possible for you to search tweets and Twitter feeds from the past. Initially you’ll only be able to search back as far as February of this ...

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Our First Ever Video Newsletter!

Our First Ever Video Newsletter!

[sniplet April Newsletter] We came up with the genius idea to turn our monthly newsletter into a video newsletter! It may seem like the obvious thing to do, since we produce videos and all, but we think it’s genius! If we’ve learned anything in this business, it’s that most people would rather watch a video ...

Email Marketing with Video
gShift Optimizes Your Web Presence & Organic Ranking

gShift Optimizes Your Web Presence & Organic Ranking

[sniplet gshift video] gShift Labs Presents – A new way to get control of your organic web ranking! In this video gShift tells us that there are 4 billion Google searches everyday and that 70% of those searchers click on organic web results AND that 95% don’t look past the first page of results! Hrmmm.. ...

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Who will take home the big prize?

Who will take home the big prize?

With less than 8 hours left in the race to win a free animated marketing video the competition is fierce!!! Below are the links to the contestants’ twitter page so you can decide who you want to vote for. Right now the race is so close that a single vote could mean the difference between ...

Switch Portfolio
Win a Free Animated Marketing Video!!!

Win a Free Animated Marketing Video!!!

Welcome to Switch Marketing’s First Ever Video Contest! Video is the most engaging marketing method online and we think everyone should give it a chance and see the results it can bring. So we’ve decided to launch a contest on Twitter where the company with the most votes WINS A FREE VIDEO! All the details ...

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Help Feed Haiti

Help Feed Haiti

[sniplet Haiti Video YT] Since the disastrous earthquake in Haiti, the World Food Programme (WFP) has delivered emergency response meals to more than 600,000 people and are working towards a goal of feeding two million. We hope that this video will help them accomplish that mission and that by watching it, you will want to ...

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Tax Credit Video on TV!

Tax Credit Video on TV!

[sniplet Wilmington Tax Credit] We are very excited to announce that this Switch Marketing video is going to be on TV!! In partnership with Time Warner Cable Media, the Wilmington Regional Association of REALTORS® (WRAR) has helped to launch an OnDemand channel called Carolina Homes OnDemand – designed for people to watch segments on everything ...

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Use Your Noodle – A Video

Use Your Noodle – A Video

[sniplet Noodle Video] We first started chatting with Noodle on Twitter and it wasn’t long before we began to create this video about their crazy cool program! Noodle is a work oriented social networking platform designed for efficient and fun communication within the workplace. That’s right!  A program that uses Facebook and Twitter like applications, ...

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Producers of Explanatory Videos

Producers of Explanatory Videos

A couple of months ago as you may remember, we posted a blog that listed some explanatory video producers following a TechCrunch article titled “The Underutilized Power of the Video Demo…” that got a lot of attention. Well, after attempting a little market research and realizing that it’s still quite difficult to search for and ...

Video Marketing
Short Videos vs. Long Videos

Short Videos vs. Long Videos

It`s probably no surprise that short videos are more engaging and effective than long videos. Heck, we’ve built a business on this knowledge, but the stats recently reported by Wistia, a hosting service  for thousands of videos, are out of this world! They first compared two videos by one of their clients. “The red line ...

Explainer Video
Positive Predictions for Web Video

Positive Predictions for Web Video

Yesterday Geoff Ramsey, CEO of eMarketer released his annual seven predictions for the New Year and we may be a bit bias, but we think his predictions are great! Focusing on the elements of the article that speak to web video, here is a short summary of Mr. Ramsey’s predictions for 2010. (We’ve bolded the ...

B2B Marketing
A Simple Video about Simple Video

A Simple Video about Simple Video

[sniplet Simple Video] Here it is… the moment you’ve all been waiting for. Our completed video on the power of simple video!! If you didn’t get a chance to read our last post on the psychology behind simple video, now is the time to do so. Or, if you don’t feel like reading – just ...

Explainer Video
Psychology Behind Simple Video

Psychology Behind Simple Video

[sniplet Simple Video] There’s no doubt that videos are cool and fun to watch – certainly more fun than reading page after page of text let’s face it. It’s become rather well known that having a video on your website that explains what you do, what you offer, why people should choose you or how ...

Video Experts, Case Studies, & Research
Web Video for B2B Marketers

Web Video for B2B Marketers

If you take a look at our portfolio you’ll notice a lot of videos produced for business to consumer marketers, but you’ll also see some of the videos we’ve created for business to business marketers. B2B companies are utilizing the power of simple video to boost business and increase sales, and it’s working! Recently, Daniel ...

B2B Marketing
Our Video Packages

Our Video Packages

[sniplet Example-of-styles-video-blog] Finally a video to explain our videos! You may know that we offer four different packages, but do you know the difference between each one? We found this a bit hard to describe in words and thought hey, why not make a video? After all, videos do make things a lot more fun ...

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Student2Student – Textbook Exchange Made Easy

Student2Student – Textbook Exchange Made Easy

Has your wallet ever been victim to purchasing a textbook? If you answered yes, then you are going to love our newest video! Oliver Berchtold, a young entrepreneur and student has created a service that aims to make college life cheaper for all. Student2Student.com in an online platform that students can use for free to  ...

Explainer Video
Unisys Video: SmartCash Vault

Unisys Video: SmartCash Vault

Have you seen the video on the Unisys SmartCash Vault yet? Well, you’re about to! Unisys came out with this new vault to tighten cash processes, increase security and enhance cash flow and like all of our clients, they wanted to explain their new system in a way that was fun and easy to understand. ...

Explainer Video
Washington REALTORS – $8,000 Tax Credit Video

Washington REALTORS – $8,000 Tax Credit Video

We produced a number of exciting, explanatory videos for Washington REALTORS, but there’s no doubt that the one that got the most attention was the one about the $8,000 Tax Credit for First-Time Homebuyers. A big reason for this is because we let Realtors all over the country put it on their websites for free! ...

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My New Place

My New Place

My New Place is a cool service offered to property managers to help them find good tenants. It also serves as an apartment listing service for tenants to find apartments. What’s cool about that you ask? Well, My New Place offers a very unique pricing structure and that’s what this video is about. This is ...

Explainer Video
We Don’t Pay Attention to Boring Things

We Don’t Pay Attention to Boring Things

This is Brain Rule #4 in Dr. John Medina’s New York Times Bestselling Book ‘Brain Rules’ – We don’t pay attention to boring things. Obvious, right? We think so, but most teachers and learning institutions still teach the majority of their lessons orally without visual stimulation or effective visual stimulation. Medina, a Brain Scientist and ...

Video Marketing
Producer of Explanatory Videos

Producer of Explanatory Videos

Do you suffer from forgetfulness? Do you watch a video or read an article only to forget the important details in a matter of minutes? Is your memory failing you? No it’s not. In truth, there is so much information to take in every day that it’s almost impossible to remember the details. That is, ...

Explainer Video
Our Featured Video on Common Craft!!

Our Featured Video on Common Craft!!

This has been a big week for Switch Marketing and our web videos!! Three years ago, when I first saw web videos by Common Craft, I thought they were incredible and this week we are featured on their blog for our $8,000 First-Time Homebuyer Tax Credit video! Our membership on the Common Craft Explainer Network ...

Explainer Video