News From the Switch Video Blog - Switch Video

Why is video the best way to tell a story? Video is the optimal form of communicating information because when you stimulate the auditory and visual senses at the same time, a viewer’s retention rate greatly increases. When you read or listen to something, you’re stimulating the auditory sense. Studies show that if you only …

According to SearchEngineWatch.com, 48 hours of video footage is uploaded every minute or so. On one hand the importance of video content is paramount to a well-rounded web marketing strategy. On the other hand, if your videos aren’t optimized correctly they will get lost in the shuffle of thousands of videos on the web. So …

We are always happy to hear about our clients successes and while we want to refrain from “tooting our own horns,” we are quite happy to share these stories with you all. It’s no secret that we believe that the success of our clients has a lot to do with our explainer video formula. The …

Humans are sometimes called “the storytelling animal” because imagination and narrative have been the defining characteristics of the our species. The components of storytelling allowed us to predict the coming seasons and herd movements, to extend knowledge beyond a human lifetime through writing, and coordinate large scale projects like pyramid building. The technology has changed, …

Recently, Andrew Angus wrote a Guest Post for Business.com about improving your online videos with memory in mind, using the Dropbox psychology. Check out the article below! ——— In 2009, the Dropbox team uploaded a video explaining their product. Before that, no one even considered the need to access your computer files outside your own …