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Video Analytics 3 Key Video Marketing Metrics to Track

3 Key Video Marketing Metrics to Track

There are a lot of video analytics out there, and if you're just beginning it can be quite confusing. So here are the 3 key video marketing metrics we think you should pay attention to the most.

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Explainer Video Video Expert Alyssa Thelen, TubeMogul

Video Expert Alyssa Thelen, TubeMogul

If there's a company that understands the importance of digital video, it's TubeMogul, a programmatic platform for video advertising.

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Explainer Video Switch Video’s Recent Work

Switch Video’s Recent Work

Our Latest Videos: Craig Rosenberg - Not Greedy, Fieldglass - Listening & Learning, Fieldglass - Customer Partnership (French)

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Conversion with Video How Switch Merge Increased Our Engagement by 268%

How Switch Merge Increased Our Engagement by 268%

You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what Switch Merge is, keep reading so I can refresh your memory.

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Marketing Video Use Knovio to Make Videos for the Bottom of the Sales Funnel

Use Knovio to Make Videos for the Bottom of the Sales Funnel

Using free digital tools, companies can make videos that speak to a range of audiences. This can be especially useful for sales reps. Keep reading to learn more about using Knovio as a sales tool.

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Explainer Video Creating the Right Videos for Your Sales Funnel

Creating the Right Videos for Your Sales Funnel

The versatility of video makes it ideal for the entire sales funnel process. Keep reading to learn what kind of videos you will need for each part of the sales funnel.

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Data Visualization Here’s Why Americans Love Digital Video & How Companies are Adapting

Here’s Why Americans Love Digital Video & How Companies are Adapting

Digital video is becoming the source of entertainment for many Americans. A new survey from GfK Media and Entertainment found U.S. adults are watching more digital video than they do news, sports and daytime TV. In fact, they like it almost as much as primetime TV. Because people just come across these videos, it’s important for companies to create a story campaign. Viewers are watching videos for entertainment. When they come acr

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Brain Science What Switch Video & Planners Have In Common

What Switch Video & Planners Have In Common

On October 2nd our CEO and Founder, Andrew Angus, had the opportunity to speak at the Ontario Professional Planners Institute (OPPI) Conference for Healthy Communities and Planning in a Digital Age. Check out the information here if you didn’t get the chance to attend or want to hear more about his presentation.

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Explainer Video Switch Video’s Recent Work

Switch Video’s Recent Work

Obliterase Data Deconstruction Washington Realtors RealtorsPAC Project Film & TV Oakland Army Base

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Explainer Video 4 Tips to Consider When Starting Your Video Script

4 Tips to Consider When Starting Your Video Script

Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into the world of video marketing can be daunting. This is only true if you don't have a structured plan - which can result to a video catastrophe. Before starting the script, be sure you’ve established who your audience is and the type of video you’re going to create. A good

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Brain Science Switch Founder and CEO Andrew Angus to Speak at OPPI Symposium

Switch Founder and CEO Andrew Angus to Speak at OPPI Symposium

We are excited to announce that founder and CEO of Switch Video, Andrew Angus, will be speaking at the upcoming Ontario Professional Planners Institute Conference about using video as a resource in getting peoples' attention.

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Branding with Video 4 Reasons You Should Consider a Video Series

4 Reasons You Should Consider a Video Series

Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is just a few extra steps towards maximizing your marketing efforts.

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Conversion with Video 10 Different Ways to Use Your Explainer Video

10 Different Ways to Use Your Explainer Video

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing page or an email marketing campaign doesn’t mean it can’t be repurposed in other ways.

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Explainer Video Venture Capitalist vs. Crowdfunding: What’s the Difference?

Venture Capitalist vs. Crowdfunding: What’s the Difference?

Having trouble deciding how to fund your startup? We created a video underlining some of the key differences between venture capitalist and crowdfunding. Watch it here now.

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Explainer Video Innovate Your B2B Marketing Strategy with Video

Innovate Your B2B Marketing Strategy with Video

As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing, we often forget how to deliver what we’re marketing. Here are few tips to turn your video into content that engages your leads and prospects.

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Marketing Video Why You Need to Focus on Storytelling in Marketing

Why You Need to Focus on Storytelling in Marketing

Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can seem like a lot of work that's not worth the effort.

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Explainer Video Ways to Use Video: Creating an eBook Video Trailer

Ways to Use Video: Creating an eBook Video Trailer

Looking for more creative ways to use video marketing in your sales funnel? While video can contain content all on its own, you can also use it to promote other written materials your brand may be putting out there. Who says trailers were only for movies? Creating a short trailer to promote a white paper or eBook is a great way to get people interested in your upcoming piece and increase conversions.

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Conversion with Video 4 Reasons Startups Need an Explainer Video

4 Reasons Startups Need an Explainer Video

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. An explainer video could be just what your startup needs to get a head start out of the gate.

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Email Marketing with Video 3 Ideas to Integrate Video in Lead Nurturing Campaigns

3 Ideas to Integrate Video in Lead Nurturing Campaigns

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about educating your leads - not selling. At this point, your leads aren’t quite ready to make the move and purchase yet but you should keep providing informational content to help them get closer to making a decision.

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Explainer Video Switch Video’s Recent Work

Switch Video’s Recent Work

Altrius Invest Like an Aardvark Doostang Top Resume

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Switch Video Blog Viwe all blog posts

View all Blog Posts

Want to read the rest of our Blog Posts?

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Marketing with Video Social Media Says So

Social Media Says So

Status Update: Social Media tells me everything I need to know. Relationship Status: It’s Complicated. We are in the middle of a Social Media Revolution. Its power and influence is seen in both personal lives and businesses and it has become an important part of how we communicate. This infographic video from Erik Qualman’s web ...

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Marketing with Video Top Tools to Simplify Video Analytics

Top Tools to Simplify Video Analytics

We throw around a lot of impressive video statistics. For example, video helped Rypple increase conversions by 20% and an audience will remember 68% more from watching a video than reading plain text. But how can you be sure those stats will ring true for you and your business? Well, comprehensive video analytics can help. ...

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Explainer Video How a Simple Video Skyrocketed Dropbox’s Success

How a Simple Video Skyrocketed Dropbox’s Success

Before the 50 million customers, before being offered in five languages, before the billions of file uploads and before the $257.2 million in funding, Dropbox was two guys coding in their boxers thanks to a busted A/C. Despite being a major name and a beacon of hope for startups everywhere, Dropbox had its humble beginnings ...

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Explainer Video TweetUp.com Simplified

TweetUp.com Simplified

We came across TweetUp when looking at Twitter advertising options and we think it's a great service, but thought it could use a video to explain how it works. This video also shows you how it can benefit your business and we hope that TweetUp.com will use this video to promote and explain their service to potential clients.

From Our Portfolio

New Work TeleSight

TeleSight

From Our Portfolio

New Work Doostang

Doostang

 

Video Interviews

cj-bruice-thumb

Video Expert: CJ Bruce

clayton-talmon

Video Expert: Clayton Talmon

devra-prywes

Video Expert: Devra Prywes

Alyssa-Thelen

Video Expert: Alyssa Thelen

Bing-Chen

Video Expert: Bing Chen

Chris-Gorell-Barnes

Video Expert: Chris Barnes

 

From Facebook


31st Oct, 2014

Happy Halloween from Switch Video! What is everyone's costume today? Tell us!

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30th Oct, 2014

Here are the top 3 key video metrics to track....

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28th Oct, 2014

Video is a not a one size fit all medium. Different messages require different types of videos. Here...

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