Why Visuals are Better for Marketing and Increasing Conversions

Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There’s something to the old adage, a picture is worth 1,000 words, especially when you need to capture a viewer’s attention. Visual information is always going to triumph over plain text.

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How Inbenta Increased Conversions by 20%

When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner. Did you know visuals are processed in the brain about 60,000 times faster than text? Add storytelling and metaphors and you can create an explainer video that effectively explains your abstract concepts and introduces your product more quickly than any other medium. Through the power of storytelling, we created an explainer video to help Inbenta, a search engine company, increase their conversion rate by 20% in less than 6 months.

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