Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about educating your leads – not selling. At this point, your leads aren’t quite ready to make the move and purchase yet but you should keep providing informational content to help them get closer to making a decision.
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Using video on a landing page can significantly increase conversions. People love watching video; it’s short, engaging, and way more interesting than reading an entire page of text.
Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There’s something to the old adage, a picture is worth 1,000 words, especially when you need to capture a viewer’s attention. Visual information is always going to triumph over plain text.
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Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of personalization. The kind of personalization that worked in the past may not be as effective today.
As a marketing professional, we can all agree that videos need to include a call to action, but which CTA is best for your video? Hard or soft? You can actually use either one, but sometimes softer is better – especially in today’s world where consumers are in charge of their own buying decisions.
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We know using animated video for storytelling can be one of the most compelling ways to draw attention to your products. Telling a story is a quick way to get people invested in your company culture and see themselves using your products.
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a free trial. Switch helped them increase conversions on their landing page by 20% using an animated explainer video.