Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade their social media spaces.
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Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.
Businesses that aren’t using video as part of their content strategy are seriously missing out.
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Most marketers will say that people don’t watch long videos online anymore, at least when it comes to product or explainer videos.
Ever realize how competitive the marketing industry has become?
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Product videos make users more confident about purchases.
Organizations can use Switch Merge to send personalized video messages and increase open rates as a result.