Video is a great way to tell your story, but more importantly video can inspire people to act. Nonprofits are increasingly turning to video to aid their fundraising and awareness initiatives. Whatever your institution’s goals are, at the end you want your audience to do something with the information you’ve given them – whether they are contributing their time or money.
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It might be tempting to jump in head first and do what your gut tells you to do when you’re getting into the video marketing space. Making a video is so easy in the current marketplace that a lot of companies jump on board without really thinking their strategy through.
Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade their social media spaces.
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Many B2C companies know how to harness the power of humor in their video marketing campaigns. B2B marketing, on the other hand, is often pretty dry.
Businesses that aren’t using video as part of their content strategy are seriously missing out.
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Most marketers will say that people don’t watch long videos online anymore, at least when it comes to product or explainer videos.
Ever realize how competitive the marketing industry has become?