3 Ideas to Integrate Video in Lead Nurturing Campaigns

By Andrew Angus on September 2, 2014

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about educating your leads – not selling. At this point, your leads aren’t quite ready to make the move and purchase yet but you should keep providing informational content to help them get closer to making a decision.

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Why Visuals are Better for Marketing and Increasing Conversions

By Andrew Angus on August 26, 2014

Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There’s something to the old adage, a picture is worth 1,000 words, especially when you need to capture a viewer’s attention. Visual information is always going to triumph over plain text.

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Hard CTA vs. Soft CTA: Which is Better?

By Andrew Angus on August 19, 2014

As a marketing professional, we can all agree that videos need to include a call to action, but which CTA is best for your video? Hard or soft? You can actually use either one, but sometimes softer is better – especially in today’s world where consumers are in charge of their own buying decisions.

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Outperforming the Average Video, A Case Study

By Andrew Angus on August 13, 2014

Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a free trial. Switch helped them increase conversions on their landing page by 20% using an animated explainer video.

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