We are excited to announce that founder and CEO of Switch Video, Andrew Angus, will be speaking at the upcoming Ontario Professional Planners Institute Conference about using video as a resource in getting peoples’ attention.
Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is just a few extra steps towards maximizing your marketing efforts.
What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing page or an email marketing campaign doesn’t mean it can’t be repurposed in other ways.
Having trouble deciding how to fund your startup? We created a video underlining some of the key differences between venture capitalist and crowdfunding. Watch it here now.
As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing, we often forget how to deliver what we’re marketing. Here are few tips to turn your video into content that engages your leads and prospects.
Creating a good story can often be crucial to getting people to pay attention to what you’re saying. On the other hand, crafting a story around your data sets can seem like a lot of work that’s not worth the effort.
Looking for more creative ways to use video marketing in your sales funnel? While video can contain content all on its own, you can also use it to promote other written materials your brand may be putting out there. Who says trailers were only for movies? Creating a short trailer to promote a white paper or eBook is a great way to get people interested in your upcoming piece and increase conversions.
Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. An explainer video could be just what your startup needs to get a head start out of the gate.
Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about educating your leads – not selling. At this point, your leads aren’t quite ready to make the move and purchase yet but you should keep providing informational content to help them get closer to making a decision.
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