Insight

Conversion with Video How Switch Merge Increased Our Engagement by 268%

How Switch Merge Increased Our Engagement by 268%

You’ve probably heard us talk about Switch Merge before - our technology for video merge. Like mail merge, but for video. In case you don’t quite remember what Switch Merge is, keep reading so I can refresh your memory.

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Marketing Video Use Knovio to Make Videos for the Bottom of the Sales Funnel

Use Knovio to Make Videos for the Bottom of the Sales Funnel

Using free digital tools, companies can make videos that speak to a range of audiences. This can be especially useful for sales reps. Keep reading to learn more about using Knovio as a sales tool.

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Explainer Video Creating the Right Videos for Your Sales Funnel

Creating the Right Videos for Your Sales Funnel

The versatility of video makes it ideal for the entire sales funnel process. Keep reading to learn what kind of videos you will need for each part of the sales funnel.

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Data Visualization Here’s Why Americans Love Digital Video & How Companies are Adapting

Here’s Why Americans Love Digital Video & How Companies are Adapting

Digital video is becoming the source of entertainment for many Americans. A new survey from GfK Media and Entertainment found U.S. adults are watching more digital video than they do news, sports and daytime TV. In fact, they like it almost as much as primetime TV. Because people just come across these videos, it’s important for companies to create a story campaign. Viewers are watching videos for entertainment. When they come acr

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Brain Science What Switch Video & Planners Have In Common

What Switch Video & Planners Have In Common

On October 2nd our CEO and Founder, Andrew Angus, had the opportunity to speak at the Ontario Professional Planners Institute (OPPI) Conference for Healthy Communities and Planning in a Digital Age. Check out the information here if you didn’t get the chance to attend or want to hear more about his presentation.

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Explainer Video Switch Video’s Recent Work

Switch Video’s Recent Work

Obliterase Data Deconstruction Washington Realtors RealtorsPAC Project Film & TV Oakland Army Base

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Explainer Video 4 Tips to Consider When Starting Your Video Script

4 Tips to Consider When Starting Your Video Script

Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into the world of video marketing can be daunting. This is only true if you don't have a structured plan - which can result to a video catastrophe. Before starting the script, be sure you’ve established who your audience is and the type of video you’re going to create. A good

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Brain Science Switch Founder and CEO Andrew Angus to Speak at OPPI Symposium

Switch Founder and CEO Andrew Angus to Speak at OPPI Symposium

We are excited to announce that founder and CEO of Switch Video, Andrew Angus, will be speaking at the upcoming Ontario Professional Planners Institute Conference about using video as a resource in getting peoples' attention.

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Branding with Video 4 Reasons You Should Consider a Video Series

4 Reasons You Should Consider a Video Series

Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is just a few extra steps towards maximizing your marketing efforts.

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Conversion with Video 10 Different Ways to Use Your Explainer Video

10 Different Ways to Use Your Explainer Video

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing page or an email marketing campaign doesn’t mean it can’t be repurposed in other ways.

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Explainer Video Venture Capitalist vs. Crowdfunding: What’s the Difference?

Venture Capitalist vs. Crowdfunding: What’s the Difference?

Having trouble deciding how to fund your startup? We created a video underlining some of the key differences between venture capitalist and crowdfunding. Watch it here now.

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Explainer Video Innovate Your B2B Marketing Strategy with Video

Innovate Your B2B Marketing Strategy with Video

As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing, we often forget how to deliver what we’re marketing. Here are few tips to turn your video into content that engages your leads and prospects.

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Marketing Video Why You Need to Focus on Storytelling in Marketing

Why You Need to Focus on Storytelling in Marketing

Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can seem like a lot of work that's not worth the effort.

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Explainer Video Ways to Use Video: Creating an eBook Video Trailer

Ways to Use Video: Creating an eBook Video Trailer

Looking for more creative ways to use video marketing in your sales funnel? While video can contain content all on its own, you can also use it to promote other written materials your brand may be putting out there. Who says trailers were only for movies? Creating a short trailer to promote a white paper or eBook is a great way to get people interested in your upcoming piece and increase conversions.

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Conversion with Video 4 Reasons Startups Need an Explainer Video

4 Reasons Startups Need an Explainer Video

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. An explainer video could be just what your startup needs to get a head start out of the gate.

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Email Marketing with Video 3 Ideas to Integrate Video in Lead Nurturing Campaigns

3 Ideas to Integrate Video in Lead Nurturing Campaigns

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about educating your leads - not selling. At this point, your leads aren’t quite ready to make the move and purchase yet but you should keep providing informational content to help them get closer to making a decision.

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Explainer Video Switch Video’s Recent Work

Switch Video’s Recent Work

Altrius Invest Like an Aardvark Doostang Top Resume

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Conversion with Video 3 Tips on Increasing Landing Page Conversions with Video

3 Tips on Increasing Landing Page Conversions with Video

Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an entire page of text.

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Conversion with Video Why Visuals are Better for Marketing and Increasing Conversions

Why Visuals are Better for Marketing and Increasing Conversions

Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a picture is worth 1,000 words, especially when you need to capture a viewer's attention. Visual information is always going to triumph over plain text.

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Explainer Video Switch Video’s Recent Work

Switch Video’s Recent Work

Nespresso Recycling Program Windward Digital Stacey

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Switch Video Blog Viwe all blog posts

View all Blog Posts

Want to read the rest of our Blog Posts?

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Switch Portfolio Crazygood Sheep

Crazygood Sheep

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Switch Portfolio Entrepreneurs’ Organization by SwitchVideo.com

Entrepreneurs’ Organization by SwitchVideo.com

The first SwitchVideo with Fireflies. And just in time for summer. This charming video charts the journey of one enterprising firefly. A firefly who dreams, inspires others and gets stuff done, not unlike the members of Entrepreneurs Organization (EO). The short video is part EO’s drive to open new chapters worldwide as they celebrate their ...

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Research & Case Studies We Inspired A Client to Make a Video For Us!

We Inspired A Client to Make a Video For Us!

As part of our commitment to give back to our local community, Switch recently made a unique donation to the Georgian College Office of Development & Alumni Relations. What else, but a video? We created a SwitchBoard animation video that explains the positive impact the new John Di Poce South Georgian Bay Campus will have ...

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Switch Portfolio Breakeven – Meet Debora

Breakeven – Meet Debora

 

From Our Portfolio

New Work NetConneXion

NetConneXion

From Our Portfolio

New Work Ministry of Health

Ministry of Health

 

Video Interviews

cj-bruice-thumb

Video Expert: CJ Bruce

clayton-talmon

Video Expert: Clayton Talmon

devra-prywes

Video Expert: Devra Prywes

Alyssa-Thelen

Video Expert: Alyssa Thelen

Bing-Chen

Video Expert: Bing Chen

Chris-Gorell-Barnes

Video Expert: Chris Barnes

 

From Facebook


23rd Oct, 2014

We did the test between personalized video and a regular video and the results blew us away - person...

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22nd Oct, 2014

23 Hints for Creating Content that Google Loves – Infographic. Why not start now?...

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21st Oct, 2014

Don't go into video marketing blind. Here's a simple guide to video metrics about which video metric...

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