Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There’s something to the old adage, a picture is worth 1,000 words, especially when you need to capture a viewer’s attention. Visual information is always going to triumph over plain text.
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Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of personalization. The kind of personalization that worked in the past may not be as effective today.
As a marketing professional, we can all agree that videos need to include a call to action, but which CTA is best for your video? Hard or soft? You can actually use either one, but sometimes softer is better – especially in today’s world where consumers are in charge of their own buying decisions.
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We know using animated video for storytelling can be one of the most compelling ways to draw attention to your products. Telling a story is a quick way to get people invested in your company culture and see themselves using your products.
Rypple, a human resources platform, wanted an explainer video that would effectively demonstrate the value of their services and invite viewers to sign up for a free trial. Switch helped them increase conversions on their landing page by 20% using an animated explainer video.
One of the benefits of video is being able to show and share your personality. Whether you are looking to put a face to your company or simply demonstrate your company’s creativity and innovative outlook, video is a tool for giving your company an identity and building relationships.
When companies have complicated services that speak to a wide variety of audiences, an explainer video can help convey their message in a clear and concise manner. Did you know visuals are processed in the brain about 60,000 times faster than text? Add storytelling and metaphors and you can create an explainer video that effectively explains your abstract concepts and introduces your product more quickly than any other medium. Through the power of storytelling, we created an explainer video to help Inbenta, a search engine company, increase their conversion rate by 20% in less than 6 months.
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