Insight

Marketing Video Use Knovio to Make Videos for the Bottom of the Sales Funnel

Use Knovio to Make Videos for the Bottom of the Sales Funnel

Using free digital tools, companies can make videos that speak to a range of audiences. This can be especially useful for sales reps. When you're trying to sell your products and services, it's often beneficial to have a video series that is directed at different parts of the sales funnel. An animated explainer video is useful for the top of the funnel, where you're distilling major concepts into a short timeframe. But after you've intr

Insight

Explainer Video Creating the Right Videos for Your Sales Funnel

Creating the Right Videos for Your Sales Funnel

The versatility of video makes it ideal for the entire sales funnel process. According to TechTarget, 65% of buyers will have already downloaded four to seven pieces of content before they'll even consider purchasing from your company. Since buyers act more independently than ever, you need to greet them with lots of informational content to ensure your brand stays fresh in their mind. Video allows you to provide a large amount of in

Insight

Data Visualization Here’s Why Americans Love Digital Video & How Companies are Adapting

Here’s Why Americans Love Digital Video & How Companies are Adapting

Digital video is becoming the source of entertainment for many Americans. A new survey from GfK Media and Entertainment found U.S. adults are watching more digital video than they do news, sports and daytime TV. In fact, they like it almost as much as primetime TV. Because people just come across these videos, it’s important for companies to create a story campaign. Viewers are watching videos for entertainment. When they come acr

Insight

Brain Science What Switch Video & Planners Have In Common

What Switch Video & Planners Have In Common

On October 2nd our CEO and Founder, Andrew Angus, had the opportunity to speak at the Ontario Professional Planners Institute (OPPI) Conference for Healthy Communities and Planning in a Digital Age. Check out the information here if you didn’t get the chance to attend or want to hear more about his presentation.

Insight

Explainer Video Switch Video’s Recent Work

Switch Video’s Recent Work

Obliterase Data Deconstruction Washington Realtors RealtorsPAC Project Film & TV Oakland Army Base

Insight

Explainer Video 4 Tips to Consider When Starting Your Video Script

4 Tips to Consider When Starting Your Video Script

Companies are catching onto the idea that explainer videos can help them increase conversions, but sometimes marketers don’t know where to start. Delving into the world of video marketing can be daunting. This is only true if you don't have a structured plan - which can result to a video catastrophe. Before starting the script, be sure you’ve established who your audience is and the type of video you’re going to create. A good

Insight

Brain Science Switch Founder and CEO Andrew Angus to Speak at OPPI Symposium

Switch Founder and CEO Andrew Angus to Speak at OPPI Symposium

We are excited to announce that founder and CEO of Switch Video, Andrew Angus, will be speaking at the upcoming Ontario Professional Planners Institute Conference about using video as a resource in getting peoples' attention.

Insight

Branding with Video 4 Reasons You Should Consider a Video Series

4 Reasons You Should Consider a Video Series

Despite what you may think, creating a video series is not hard to accomplish. If you’re already on the road to creating one video, creating a video series is just a few extra steps towards maximizing your marketing efforts.

Insight

Conversion with Video 10 Different Ways to Use Your Explainer Video

10 Different Ways to Use Your Explainer Video

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing page or an email marketing campaign doesn’t mean it can’t be repurposed in other ways.

Insight

Explainer Video Venture Capitalist vs. Crowdfunding: What’s the Difference?

Venture Capitalist vs. Crowdfunding: What’s the Difference?

Having trouble deciding how to fund your startup? We created a video underlining some of the key differences between venture capitalist and crowdfunding. Watch it here now.

Insight

Explainer Video Innovate Your B2B Marketing Strategy with Video

Innovate Your B2B Marketing Strategy with Video

As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing, we often forget how to deliver what we’re marketing. Here are few tips to turn your video into content that engages your leads and prospects.

Insight

Marketing Video Why You Need to Focus on Storytelling in Marketing

Why You Need to Focus on Storytelling in Marketing

Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can seem like a lot of work that's not worth the effort.

Insight

Explainer Video Ways to Use Video: Creating an eBook Video Trailer

Ways to Use Video: Creating an eBook Video Trailer

Looking for more creative ways to use video marketing in your sales funnel? While video can contain content all on its own, you can also use it to promote other written materials your brand may be putting out there. Who says trailers were only for movies? Creating a short trailer to promote a white paper or eBook is a great way to get people interested in your upcoming piece and increase conversions.

Insight

Conversion with Video 4 Reasons Startups Need an Explainer Video

4 Reasons Startups Need an Explainer Video

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. An explainer video could be just what your startup needs to get a head start out of the gate.

Insight

Email Marketing with Video 3 Ideas to Integrate Video in Lead Nurturing Campaigns

3 Ideas to Integrate Video in Lead Nurturing Campaigns

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about educating your leads - not selling. At this point, your leads aren’t quite ready to make the move and purchase yet but you should keep providing informational content to help them get closer to making a decision.

Insight

Explainer Video Switch Video’s Recent Work

Switch Video’s Recent Work

Altrius Invest Like an Aardvark Doostang Top Resume

Insight

Conversion with Video 3 Tips on Increasing Landing Page Conversions with Video

3 Tips on Increasing Landing Page Conversions with Video

Using video on a landing page can significantly increase conversions. People love watching video; it's short, engaging, and way more interesting than reading an entire page of text.

Insight

Conversion with Video Why Visuals are Better for Marketing and Increasing Conversions

Why Visuals are Better for Marketing and Increasing Conversions

Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There's something to the old adage, a picture is worth 1,000 words, especially when you need to capture a viewer's attention. Visual information is always going to triumph over plain text.

Insight

Explainer Video Switch Video’s Recent Work

Switch Video’s Recent Work

Nespresso Recycling Program Windward Digital Stacey

Insight

Email Marketing with Video Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Marketing in the Age of Hyper-Personalization: What it is & What You Need to Know

Personalization has become a key part of today’s marketing strategy. This has been true for a while now, but we’re actually talking about a different kind of personalization. The kind of personalization that worked in the past may not be as effective today.

Insight

Switch Video Blog Viwe all blog posts

View all Blog Posts

Want to read the rest of our Blog Posts?

Most Read

Insight

Explainer Video Partnership with the Wasaga Beach Film Festival!

Partnership with the Wasaga Beach Film Festival!

We are very excited to announce our new partnership with the Wasaga Beach Short Film Festival! The WBSFF has now been active for two years, attracting numerous talents from around the Georgian Triangle. What we are hoping for, is that our partnership will not only work towards helping the festival to continue to grow, but ...

Insight

Switch Portfolio Voices of Switch Speak Up

Voices of Switch Speak Up

Last night, Julie, a member of our business office, was surfing the web and stumbled across some delightful comments written by some of the voices of Switch videos. We have worked with a lot of voice-over artists over the last couple of years and without them our videos would never be as lively as they ...

Insight

Marketing Video Why You Need to Focus on Storytelling in Marketing

Why You Need to Focus on Storytelling in Marketing

Creating a good story can often be crucial to getting people to pay attention to what you're saying. On the other hand, crafting a story around your data sets can seem like a lot of work that's not worth the effort.

Insight

Explainer Video Featured Video of the Week – Lancor

Featured Video of the Week – Lancor

From Our Portfolio

New Work Comet

Comet

From Our Portfolio

New Work Startup Weekend

Startup Weekend

 

Video Interviews

cj-bruice-thumb

Video Expert: CJ Bruce

clayton-talmon

Video Expert: Clayton Talmon

devra-prywes

Video Expert: Devra Prywes

Alyssa-Thelen

Video Expert: Alyssa Thelen

Bing-Chen

Video Expert: Bing Chen

Chris-Gorell-Barnes

Video Expert: Chris Barnes

 

From Facebook

21st Oct, 2014

Don't go into video marketing blind. Here's a simple guide to video metrics about which video metric...

View Post

20th Oct, 2014

Your guide for creating the right video for each part the sales funnel. http://bit.ly/1Dt4x0N #video...

View Post

17th Oct, 2014

A peak into where our magic happens. Share with us where your magic happens!

View Post