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Lumension – Living the grand connected life
I love my smart phone, the internet, e-mail, texting, surfing and social networking; living the grand connected life. I don’t love thinking about cyber crime and I certainly don’t think about cyber crime prevention as I gallivant around in cyberspace. It’s kinda like fire safety, road safety and first aid, you should review it every once but you don’t.
Lumension worked with Switch Video to make this cyber crime prevention video. What a great way to use animated video. List off some keys tips, adding compelling illustrations and sound effects. It’s like a PSA come alive.
Lumension’s video, in the Switch Digital Whiteboard style, stars a USP key superhero, the video is a quick reminder of what we all should already know. It brings the basics to top of mind.
Advice that comes delivered by a whiteboard style video is never boring and beats a pamphlet or PSA any day. What advice would you like to see in animated video form?
5 Tips For Maximizing the Impact of your Animation Video
Animation Video is going viral
Video alone already has a big advantage over plain text – we know, for instance, that viewers retain 58% more of what they see versus what they read. Animated video adds another layer of sensory information to your viewer’s experience. When the action onscreen reinforces what the audio is saying (versus, let’s say, video of the speaker standing on a stage), this helps you tap into the brain science behind what makes videos so memorable.
… Here’s how to make yours count
Here are some tips for maximizing the impact of your animation video production:
1) Be selective – While there’s probably a lot you want your viewer to know about your company, you’ve only got about two minutes to hold their attention so be very focused with your message!
2) Keep it simple – While we do want to provide these two layers of sensory information, we don’t want to overload the brain. Use stick figures and basic outlines, rather than complex scenes and backgrounds.
3) Have fun – The most viral videos are usually the ones that make us laugh. When we’re laughing and having fun, we’re more relaxed and receptive to learning. We also tend to have good feelings about whoever made us feel that way!
4) Make a connection – Use metaphors to help your viewer connect your new information to something they already know.
5) Speak up – Be honest with your animators about what you do and don’t like. The sky’s the limit on what they can draw up for you, but it gets trickier and more expensive to change things further along in the process.
If you want your prospective customers to quickly understand your message, and remember it when they’re ready to buy, consider adding animation video to your marketing plan.
Portfolio: Dealmaker Media is Partnering Businesses
Start.com is an emerging company with a brilliant product that needs new customers. Enterpriseco is a large firm with a wide distribution network that is looking for innovation.
Start.com needs distribution partners and Enterpriseco is bombarded with all the startups and portfolio company pitches who want a piece of him. Opportunity is lost for both companies. Start.com needs a way to get in front of Enterpriseco. But how?
Enter Dealmaker Media. These guys sort through the noise and make partnerships happen. During a one day business development conference called Under the Radar, 30 handpicked, vetted startups pitch to established corporations who are looking for innovative companies to help them expand their business. This is the platform for discovery and Dealmaker Media gets deals done. One handshake at a time.
Switch Video’s Rural Setting
It is assumed that living and working in an urban center is the place for economic and professional growth. There is the perception that everything important is there, around the corner, at your fingertips. Some rural areas provide these same things, just on a smaller scale. There is opportunity for business and personal growth in rural areas. We are all connected and business can be done from anywhere these days.
Switch Video, an animated explainer video production company operates in a rural Ontario setting. The business has grown from 1 to a staff of 25 in 3 years. It is located in a fibre connected office in a beautiful small town and it deals with clients from around the globe.
This growth has created jobs. The business contributes to the prosperity of the local economy. Besides growth in business, there is something to be said about rural settings in terms of personal growth. The pace is different. Access to the surrounding landscape means less noise, crowds, and commuting. It allow for a lifestyle with opportunities that are not always available in an urban setting.
Economic and professional growth is certainly readily attainable in a rural setting now that we are so tightly connected.
Gift Giving Greatness with a Goat!!!
Goat jokes abound here at Switch right now. No one is “bleating around the bush” about anything. This video is great. It stars Archie the goat, Oxfam Unwrapped UK’s official spokesgoat. Archie’s a charmer and so is the video. It lets consumers in the UK learn exactly how to purchase gifts that work to end poverty in the world’s most needy countries.
We’re not needy but we’d love you to send us a goat joke or just let us know what you think of the video.
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