10 Different Ways to Use Your Explainer Video

By Andrew Angus on September 23, 2014

What do you do after you have created an explainer video? One of video’s best attributes is it’s versatility in use. Just because your video was made for a landing page or an email marketing campaign doesn’t mean it can’t be repurposed in other ways.

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Innovate Your B2B Marketing Strategy with Video

By Andrew Angus on September 16, 2014

As a marketer, we tend to focus on the product we’re marketing, the value of products and services, to business leaders. While we focus on what we are marketing, we often forget how to deliver what we’re marketing. Here are few tips to turn your video into content that engages your leads and prospects.

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Ways to Use Video: Creating an eBook Video Trailer

By Andrew Angus on September 9, 2014

Looking for more creative ways to use video marketing in your sales funnel? While video can contain content all on its own, you can also use it to promote other written materials your brand may be putting out there. Who says trailers were only for movies? Creating a short trailer to promote a white paper or eBook is a great way to get people interested in your upcoming piece and increase conversions.

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4 Reasons Startups Need an Explainer Video

By Andrew Angus on September 4, 2014

Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. An explainer video could be just what your startup needs to get a head start out of the gate.

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3 Ideas to Integrate Video in Lead Nurturing Campaigns

By Andrew Angus on September 2, 2014

Lead nurturing is an important part of the sales funnel and video could be just the tool you need to successfully meet your goals. The nurturing stage is all about educating your leads – not selling. At this point, your leads aren’t quite ready to make the move and purchase yet but you should keep providing informational content to help them get closer to making a decision.

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Why Visuals are Better for Marketing and Increasing Conversions

By Andrew Angus on August 26, 2014

Writing will always have its place, but marketers are discovering the value of visual materials as a strong marketing tool. There’s something to the old adage, a picture is worth 1,000 words, especially when you need to capture a viewer’s attention. Visual information is always going to triumph over plain text.

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