Why is video the best way to tell a story? Video is the optimal form of communicating information because when you stimulate the auditory and visual senses at the same time, a viewer’s retention rate greatly increases. When you read or listen to something, you’re stimulating the auditory sense. Studies show that if you only …
We are always happy to hear about our clients successes and while we want to refrain from “tooting our own horns,” we are quite happy to share these stories with you all. It’s no secret that we believe that the success of our clients has a lot to do with our explainer video formula. The …
Humans are sometimes called “the storytelling animal” because imagination and narrative have been the defining characteristics of the our species. The components of storytelling allowed us to predict the coming seasons and herd movements, to extend knowledge beyond a human lifetime through writing, and coordinate large scale projects like pyramid building. The technology has changed, …
Recently, Andrew Angus wrote a Guest Post for Business.com about improving your online videos with memory in mind, using the Dropbox psychology. Check out the article below! ——— In 2009, the Dropbox team uploaded a video explaining their product. Before that, no one even considered the need to access your computer files outside your own …
Hopefully, the title got your attention because that’s the reason we used it. We wanted to make sure people paid attention to this post. But that’s not the only reason we chose it. We also chose it because it embodies everything we’d like to convey in the post which is this: sometimes companies need a …
In today’s accelerated digital universe, time and language are being compressed at unprecedented rates. When conducting business, many people avoid meetings or phone calls because they take away too much time from their schedules. Some opt to communicate strictly via e-mail and others prefer texting. Clearly, shorter is better. We have people contact us all …
Ready, set, go, should not be your mantra when you are searching for an explainer video company to help you produce your explainer video. In this situation, you are making an investment in your company or your business. As is the case whenever you make an investment, you should do your homework. If you are …
We know the feeling well. You start out trying to decided whether or not to do an explainer video by looking through all of the available research and case studies where you learn that explainer videos can increase conversions by 20% or more. You eventually realize it would be the best way to explain online …
Dual coding theory is something that we’re very familiar with here at Switch Video. It’s essentially the idea that we learn better and remember more when presented with information in both audio and visual form. Wikipedia describes it in this way: …Say a person has stored the stimulus concept, “dog” as both the word ‘dog’ …
Case studies are a marketing staple. Businesses use them to show how their product or service has been implemented successfully by customers. Instead of simply talking about a product, case studies allow businesses to show how their product can be used. We’ve also had a lot of success with them here at Switch Video. This …
