The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One by Andrew Angus

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The Brain Science Of Videos : How Explainer Videos Increase Conversions and Why You Need One by Andrew AngusResearch & Case Studies

by Andrew Angus on February 12, 2013 with 1 comments

There is a term we use here at Switch Video more often than not, called “Brain Science”. What is Brain Science you ask? Well, this week’s post includes information on Brain Science, how to reduce the number of unsatisfied customers, and how to reach more people. Originally posted on TechCocktail, this great read was penned …

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Video Loading Times: Why Two Seconds Makes a World of Difference

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Video Loading Times: Why Two Seconds Makes a World of DifferenceResearch & Case Studies, Video Marketing

by Andrew Angus on February 7, 2013 with 0 comments

Here at Switch, we’re all about explainer videos that get results. If your video doesn’t accomplish what you set out to accomplish, then it’s not doing its job. That’s why we focus on making awesome videos that convey a clear and concise message and that really connect with your audience. That’s also why we share …

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Guest Post : How an Explainer Video Improved Grasshopper.com

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Guest Post : How an Explainer Video Improved Grasshopper.comResearch & Case Studies, Video Marketing

by Guest Author on January 31, 2013 with 0 comments

At Grasshopper, we offer a virtual phone system for small businesses and entrepreneurs, giving them the “big company” phone features at an affordable price and without any of the hassles. When we first launched our business, clearly communicating all of the features and benefits of our virtual phone system was challenging. We needed a way …

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Using Video to Test a Product and Potentially Capture a World of Feedback by Andrew Angus

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Using Video to Test a Product and Potentially Capture a World of Feedback by Andrew AngusVideo Marketing

by Andrew Angus on January 29, 2013 with 0 comments

If you are in need of some guidance on the topic of explainer videos, we have got you covered. Recently, Business 2 Community posted an article written by Andrew Angus on the benefits of using video. Points covered include: connecting with your viewers, using metaphor, and not giving it all away! You can check out …

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Partnership with the Wasaga Beach Film Festival!

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Partnership with the Wasaga Beach Film Festival!Video Marketing

by Andrew Angus on January 25, 2013 with 0 comments

We are very excited to announce our new partnership with the Wasaga Beach Short Film Festival! The WBSFF has now been active for two years, attracting numerous talents from around the Georgian Triangle. What we are hoping for, is that our partnership will not only work towards helping the festival to continue to grow, but …

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Explainer Videos: Why They’re So Successful

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Explainer Videos: Why They’re So SuccessfulVideo Marketing

by Andrew Angus on January 24, 2013 with 0 comments

Explainer videos have become something of a tech trend, and there’s a reason why lots of companies are turning to them—they’ve been proven to be one of the best way to help customers understand products or services online. Not only have they proven to be popular with startups, but companies like IBM and Google have …

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Andrew Angus Sits Down With IdeaMensch

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Andrew Angus Sits Down With IdeaMenschVideo Marketing

by Andrew Angus on January 22, 2013 with 0 comments

Andrew Angus recently sat down with the wonderful entrepreneur website IdeaMensch to chat about business plans and current projects. Seems pretty standard right? However, the interview also goes on to reveal what’s on his playlist, what companies and products he loves, as well as the worst job he has ever had. Check out an excerpt …

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