VIDEO EXPERTS ON VIDEO TRENDS

Episode 2

Clayton Talmon

Video Producer and Director at Salesforce.com, explains why companies who aren’t using video are falling behind.

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CORPORATE EXPLAINER VIDEO

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  • Question: Why should companies invest in video?

    Clayton: The social media being able to move that video virally, certainly that is fantastic. Telling stories through picture is always better than some jpeg on a PowerPoint right? And it's all moving that way; basically if you're not using video, you're kind of behind the times, you're not moving along with where everybody is going.
  • Question: What trends in video do you expect to see in the future?

    Clayton: For us it's all mobile, it's all iPad and iPhone based viewing anywhere, anytime. Looking forward where is it going; unless someday somebody invests something other than an iPad.
  • Question: What role do you see explainer videos playing in the future?

    Clayton: The explainer videos are only going to grow by leaps and bounds; it's amazing. Through either whether it be education or transparency, just showing how things are done. Yeah, the future is huge on that. I think that's full steam ahead.