Why Producing a Live Video is Right for Your Business
A video can help your company achieve your goals. Every year, digital video viewing grows and more companies are discovering the benefits of using video as an effective sales and marketing medium. Video is engaging, easy to understand (for those of us who don’t take the time to read websites anymore), and helps increase conversion rates when used in the right context.
Viewers remember and apply more of what they learned watching a video than by reading the same information. Because video delivers the knowledge prospects need to convert, customers are more informed and better inclined to find out more about what your company has to offer.
The style of your video (animation, stop motion or live action) really depends on the goal of your video and your brand. Keep in mind that creating a live action video for an online audience is very different from making content for television.
It’s one of the reasons businesses are turning to video producers to help them create live action videos that send the right message. Working together with a video producer on developing a storyline with your ideas will help ensure your video is delivering the right message about your business.
Common Types of Online Live Action Videos
- Explainer Video – These videos showcase the benefits of your product or service and the pain points it solves. Use explainer videos to target different buyer personas and prospects at different parts of the sales funnel. Depending on how close your prospects are to making a decision, you can create unique video content to provide the right information for each stage of the sales funnel.
- Testimonial Video – Letting a satisfied customer talk about your services can be a great way to get a prospect’s attention as customers often trust what their peers have to say about a product or service.
- Screencast Video – Particularly useful if you have a software product, a screencast video can give prospects and customers an in-depth view of how to use or navigate your platform’s interface. This can help in the buying process, but we suggest reserving this style of video as a customer service tool. Create feature rich “how-to” videos or visual answers to your customers’ frequently asked questions.