The cognitive science behind video is an important aspect of our work. We’ve developed an effective method to communicate our clients’ message to the viewer. This process maximizes the viewers’ understanding and helps them retain important information in the future.
There are three principle features to this strategy;
1) STIMULATE THE SENSES: Recognizing that people retain 58% more information by having both visual and auditory senses stimulated, we’ve developed an effective model to do just that. We use clear, compelling language to stimulate the auditory senses. We then lead the viewer through the concept using visual metaphors that tell the story and complements the voice over.
2) RESPECT MEMORY: Our working memory has limited capacity. It’s imperative to maintain simple messages and visuals to not overwhelm the viewer, allowing them to retain the information and recall memorable associations.
3) RELATE TO THE PAST: Offering metaphors and drawing on the viewers’ previous experience helps develop connections in the brain. Relating our clients product or service to everyday events or familiar situations helps to facilitate these connections, resulting in a greater understanding of the topic at hand.