How Can PR Firms and Departments Use an Explainer Video?

Explainer video is a vital tool for companies that manage communications. Animated video is one of the most effective methods for quickly relating ideas and information, therefore, it is an excellent way to engage public interest in your clients’ activities. Video is a media channel capable of gaining the attention of a large audience. There are many ways public relations services can utilize video to send a clear and watch-worthy message:

  • Promoting Major Events: Video can help PR firms get big news out quickly and effectively so they can reach the widest possible audience. When a business is announcing an IPO, merger or acquisition, an animated video can relate this information in a way that is consistent with branding. Another benefit of using explainer video is its capacity to help the public visualize what these changes truly mean for the company and its customers.
  • Explaining the Facts of an Issue-Based Response: When you need to respond to an event or policy issue, an explainer video can quickly outline key points in a memorable way. Whether your messages are primarily aimed at the media or the general public, these individuals are often busy. Animated video will engage audiences and provide them with pertinent information in a timely manner. In certain situations, it can be especially vital that a response be sent out quickly when addressing a specific event.
  • Share Events Timelines: The explainer video is an effective way to lay out a timeline of events for educating an audience. Figures and historical facts can often be difficult to sit through. However, with the story-based structure that animated video can provide, this information can be much more memorable and engaging.

What are the Benefits of Using Animated Explainer Video in PR?

Animated marketing video is an excellent resource for any individual working in an industry that requires frequent distribution of information. PR professionals can benefit from using video because it can streamline communications and maintain the viewer’s attention. Studies have found that people remember an average of 75 percent more information when it is presented to them through video. On top of that, they are better able to successfully apply knowledge they acquired from watching a video. With animated video, viewers don’t just remember materials – they gain a fuller understanding of them.

There are other benefits as well. Animated marketing videos are straightforward and simple to create. You can easily expand on initial videos while maintaining brand consistency. References to past events can be animated, so they don’t rely on performances by actors or set construction.

When you’re dealing with public knowledge and opinion, increased comprehension is of vital importance. If you are trying to gain visibility for clients or improve their presentation, an explainer video can quickly help viewers understand the benefits of their company. Using explainer video, PR firms can send a message that will resonate with their intended audience.

Take a look at some of the videos we’ve produced to assist with public relations campaigns: