This is a great video. I was totally inspired by it. I was ready to give them my house, my car and even my iPhone. But… there was no ‘Call to Action’ at the end. No clear request for me to do something.
I visited the Girl Effect website and I also found it hard to figure out what they wanted me to do other then be inspired by their video. Being inspired does not get anything done.
Videos always have to have a call to action at the end.
Websites always need to have a one focused action the you want users to take.
The Girl Effect is great. But they missed the boat on getting me to take action.