Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry p... Read MoreCategory: B2B Marketing
For the past couple of weeks we have been using Google’s Website Optimizer to test 2 landing page designs to see which one converts our site visitors into leads who contact us at a higher rate. Both pages have a video that plays as soon as the page loads. Both pages have the same box asking people to ‘Start a Conversation’ with us. The only difference is that below the video ‘Landing Page – Option 2’ there are testimonials from our past clients.
This is a pretty subtle difference … do you think it will make a big deal?
What is your guess at our conversion rate?
The test should be complete and a winner announced in the next few days… stay tuned.