How Rypple Beat The Odds With Video Plays
Most marketers will say that people don't watch long videos online anymore, at least when it comes t... Read MoreCategory: B2B Marketing
You know the type. You may be the type. The type that are certain that by loading up your already overloaded brain with just a few dozen more bullet points in your PowerPoint, you will be that much more informed and ready to take on whatever task may be tossed their way. They’ll just be more likely to handle whatever may come their way, right? Wrong.
Truth is they checked out some time ago, as most humans just aren’t equipped to handle page after page of mind-numbing minutiae, and when you do this to your employees, trainees, sales prospects or anyone, you are virtually guaranteeing a defeat. Did you know that the average PowerPoint slide has 40 words on it? Doing this not only puts your people to sleep, it seriously dilutes the message you are trying to send. It’s very tough to coalesce all these disparate bullets into one large cannon ball, and what you’re left with at the end of the day is an unfocused collection of data.
A better way is to break up the bullet party with images. Vision trumps all other senses when it comes to capturing our attention, and a great image can replace many of the words on your slides, giving you not only a more interesting presentation, but it also increases engagement. (Take our Neurogizers video below as an example.)
Don’t torture you audience with bullet points, even if you’re paying them to be there! Take the time to incorporate relevant, topical images and you’ll find that your presentation will be a great deal more effective!
We had the absolute pleasure of working with Mark Joyner on a video for his new site www.neurogizers.com. We landed the project at 11 pm on Thursday night and the site launched with our video at 5 pm on Monday!!!
From Mark : “Hey Jenn, I gotta say for such a short dev time you guys did a pretty amazing job! Wow. Did I say “wow” yet? We’re mega impressed! I love the slightly monty python feel to it. So cool! :D”
Interested? Please start a conversation with us.