We interviewed Bob Walters of Burroughs Payment Systems and this is what he had to say about the video we created for his company:
Switch: How does this video help you meet your business objectives?
Bob: We like the video because it helps explain a business process that people are generally unfamiliar with. The process itself really isn’t complex, but it’s a dry topic that can be explained in just a couple of minutes, and upon seeing the video, most people say ‘oh I get it now’.
Switch: How are you using the video?
Bob: We are re-vamping our Burroughs.com website, so we hope to have the video posted on there by next week. In the meantime we have it on YouTube and I’ve been sending that link to those who are interested. I have discovered some corporate systems do not allow their employees to access YouTube, so having the video on our corporate site will help promote it.
The video is also a good opener for presentations. When I am speaking to a group for the first time to explain the concept, I start with the video; it loosens up the audience and gets people in a more open frame of mind and you can still see that hint of a smile on their face when I fire up the PowerPoint slides.
Switch: Who is your target audience:
Bob: This product is deployed in retail establishments, and a part of the prospect base is the retailer, so the whimsical approach fits well in this model because it’s partially a B2C model. The other part of the prospect base is banks, and that’s purely a B2B model with probably more conservative thinking and maybe less effect.
So that’s how Burroughs uses their video and just one example of how you can use yours too. Video helps to explain things in a more fun and engaging way that works in both B2C models and B2B models. If you’re interested in a video for your business just fill out the short form to the right and you’ll hear from one of our Web Video Specialists in no time.