The results? If your video ads aren’t running on Facebook, drop what you’re doing and get to it!
Here’s a quick clip of the article and you can read the full post on ReelSEO…
TubeMogul, the online video distribution, analytics, and video ad network, has released a new report comparing video ads on Facebook to comparable click-to-view video ad units on publisher sites—in other words, they compared video ads on Facebook to video ads that typically stand alone.
The comparison was for cost, viewing time, and other factors. The results… are very intriguing.
Bottom line: Facebook video ads rock. They had 5.4%-9.43% higher completion rates, and ¾ of the sampled Facebook units had lower average cost per view. And those are the sort of numbers that make advertisers take notice. Quickly—what two things to all advertisers want? Answer: cheaper ads, and more engagement/conversion. And TubeMogul’s making it sound like Facebook is offering both things to video advertisers.
The study compared 25 major video ad campaigns that ran identical video ads on Facebook and also on standalone ad units. The brands included Hyundai, 20th Century Fox, Microsoft, and Symantec (as well as others). The Facebook ads measured included in-application display ads, interstitials, virtual currency placements, and the official “Sponsored Video” units. (In other words, a variety of video ad types within Facebook were examined).