Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry p... Read MoreCategory: B2B Marketing
In their white paper about making video accountable, our colleagues at EyeView Digital write that for their clients, “In some cases the boost in conversion was over 80% and the client was able to enjoy a return on his investment in video within the first week of the video going live.”
And here’s another layer to the story: Last year, here at Switch Marketing we did a split test to which landing page generated more inquiries from new prospective clients. Both versions of the page had a video (of course) that played automatically. But one version also had customer testimonials displayed below the video.
Can you guess?
The landing page with the video AND the testimonials outperformed the other page by 158%. Why do testimonials make such a big difference? Because we are in the midst of a social media revolution! People look to their own networks, and other network members, for feedback about what a company does, how well they do it and the customer experience they can expect.
What would you do with 80% more leads in your business? Find out by combining the power of simple explanatory videos with the social proof of testimonials.