The Basics of Web Video: The Why, the How and the What

Web Video - The How, The Why, and The What
We get a lot of questions about using web videos to explain what you do in your business. We’ll put together the most common questions in a series about The Basics of Web Video. Here’s Volume 1. Enjoy!

1) Why would I want to post a video about my business on YouTube?

Because it’s very likely that your customers are hanging out there. With YouTube users watching over 2 billion videos a day, YouTube is second only to Google as the most popular search engine.

Before you say, “But isn’t that just kids?” note that YouTube viewers range from 18-55 and are equally divided between males and females. If your target clients DO happen to be in the 18-34 range, you’re in luck – 52% of them share videos often with friends and colleagues.

Now, imagine what happens if those people who share videos, share them with people who share videos. That’s a whole lot of sharing (and not incidentally, a whole lot of traffic for your business). All that sharing means you’ve gone what the “kids” like to call VIRAL.

Not really kids’ stuff, is it?

Check out these YouTube stats, if you’re interested in learning more.

2) How do I create an effective web video for my business?

Here’s three quick tips.

a) Keep your video short and tight – about 1-3 minutes is the format we produce here at Switch Video. Adding a transcript will improve your search engine results and make your video more accessible in a variety of ways.

b) In your video content, engage with your audience by asking them questions and focusing on their perspective. And get to the point (which having a short video will force you to do).

c) To help your viewers make a quick decision and take action as they watch, set up an “overlay” – a clickable call to action that appears at the bottom of the screen.

3) What are the specifications for optimal web video upload?

Aspect ratio – Aspect ratio refers to the width of a video in relation to its height. The two most common formats are 16:9 (ideal for sites like YouTube) and 4:3 (ideal for your landing page).

Resolution – You’ll notice the option on YouTube to choose between 360p, 480p or 720p. The “p” refers to how many “pixels” wide the video is. The higher the number, the wider the video, the better the quality. These higher resolution videos are slower to load (a process called “buffering”), but are usually worth the wait. When you’re uploading your video to YouTube, choosing a higher resolution will give your viewers the most options.

Want more info? Check out this earlier blog post to learn how multiple video formats help you leverage your video in different settings.

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