Using video to explain complex political topics? Kudos to you, Obama.
- The Costs of Repealing Health Reform: Stephanie Cutter, an Assistant to the President, talks back to recent criticism from the opposition. She uses the white board to show in black and white (or in this case, blue and red) exactly why America should stand behind Obama’s health reform program. A quick and effective response.
- Your Health Care Dollars: Still on the topic of health, this video uses a simple graphic of a dollar bill to talk about how government regulations will force insurance companies to use more of your premium dollar on your health.
- Tax Cuts, Unemployment Insurance & Jobs: Not the most glamorous topic (as opposed to the previous two?), but another good example of using visual cues to break down a complex, multi-layered topic. Notice how the list of Obama’s tax cut benefits grows longer and longer compared to the other column.
“Those outlets help the administration connect with voters and ‘make you feel a part of it,’ said Karen Finney, a former spokeswoman for the Democratic Party and a potential candidate to replace Gibbs. ‘People love all that behind-the-scenes stuff.’” (quote from Bloomberg article)
The timing was sure right, with Obama’s 2008 presidential campaign when decent broadband was finally more widespread (and it’s only improved since then).
But mostly this is about Obama being a forward thinker – much like our clients here at Switch.