Sometimes even the best government benefit programs are underused, while the people who really them continue to struggle. In many cases, that’s because even if people have heard of the program, they’re unsure about how it works or how to access it.
When the U.S. government announced their 2009 $8,000 tax credit for first-time home buyers, our clients at Washington State REALTORS® wanted to make sure people knew about it and made use of the offer. After all, they were in the business of making people’s home-buying dreams come true.
So what format did they choose to deliver their message? Animated video, naturally.
The result? The Washington REALTORS® had such great success with the video that soon REALTOR® associations all over the United States asked us to share the video with their members.
Next, the National Association of REALTORS® (NAR) turned the video into a commercial that was aired on stations including HGTV, Food Network, Lifetime, LMN, News 14 Carolina (the Time Warner News), Oxygen and TLC.
Talk about reaching your audience.
The REALTORS® saw that our method of visual storytelling was just what potential home buyers needed to demystify this political policy and turn it into something within reach.
Video helps explain complex topics so that people can learn, understand and remember the information. In fact, people who’ve learned something from a video are 58% more likely to remember it later.
(Check out the video about the $8,000 first-time home buyers credit on our Youtube channel.)