So, you’ve had a glimpse at the Switch Video script writing process for explainer video and decided you want to try your own hand at it? Good on you! Because no matter how well you know your business and product, the minute that camera starts rolling you’re going to forget your own name or some other crucial detail – guaranteed.
That’s why you need a video script.
Now that YouTube will integrate a transcript when you upload your video, Google will actually index the content of your entire script – not just the title and description. That means that as long as you use keywords – the terms your audience is searching for – you can increase your chances of being found.
Here are some tips that will help you make the most of SEO opportunities that are baked right into your video script. Not only will you help you prospective clients and customers to find you, a good script will help you do a better job of presenting your message once they arrive.
1. Choose the right words
– The best keywords will be ones that use the same language your audience speaks. And while it may be tempting to go for words that get lots and lots of traffic, consider drilling down to more specific terms – they may draw fewer numbers of people, but those people will be much more likely to be genuinely interested in what you offer.
2. Less is more
– Focus on just one or two keyword phrases per script. And your script itself should be very tight and concise. As we heard from the Switch Video script writers, you only need about 160 words for a one-minute video, or about 80 words for a 30-second video.
3. Sprinkle, don’t pour
– Don’t “stuff” your video script full of keywords. The text won’t flow naturally and your viewers will quickly see that keywords were more important to you than the quality of your content.
4. Titles and opening lines
– Concentrate on placing your keywords into your titles, sub-titles/headings and into the opening sentences of your paragraphs.
5. Natural speech
– We’ve hinted at this a couple of times already, but it’s worth putting into its own point. Write for your viewers, not for the search engines! This is especially important for a video script, since someone is going to be speaking it out loud. You want it to be conversational enough to draw your viewers in and make them feel comfortable. That way they’ll stick around long enough to hear about what you offer and how it can help them.
Mark Robertson, Founder and Publisher of ReelSEO.com, offers another case for keeping it natural. “Google has ‘semantic algorithms’ that attempt to delineate between keyword stuffing and natural language. Most of the time, a writer will not need to be worried about this as it follows natural speech.” Scripts and websites that use related words and phrases will show Google that you’re not just going for SEO – you’re actually writing valuable content about your topic.
These SEO video script writing techniques will help your prospective viewers find you, and help you create a good experience for them once they arrive.