Live action might be the better choice when your goal is to build or deepen a personal relationship between you and the service provide/CEO/owner and your viewers/potential customers.
Watching someone onscreen gives the viewer the ability to experience their tone of voice, body language and even their “energy.” From there, they can gauge more emotional elements such as trust, connection and rapport.
If you’re presenting testimonials from satisfied clients or customers, it’s just as important to show those people live onscreen so your viewers can see that they’re “real people” and believe what they’re saying.
Live action is also ideal if you have the type of product where image and visuals are an important part of the buying process – such as clothing or real estate.
Video is a potent marketing tool for reaching your website viewers on a deeper level. Whether you choose an animated explainer video to clarify a complex concept, or a live action video to establish a personal rapport, you’ll be extending the reach of your website and creating a richer experience for your visitors.