The IOU Project

The Switch Video team certainly has an affection for infographic animated videos. One of our favourites is The IOU Project. This video seamlessly illustrates the enormity of the textile industry in India. 20 million families depend on this industry. Wanting to keep handmade apparel in the hands of the people and away from automation, the IOU Project is bringing the unique, handwoven textiles to buyers through their e-commerce social network. Every piece of clothing is unique and has a story. We at Switch love anything unique. And we love watching and making unique animated videos. This video strikes a thread with us and we hope it does for you too.

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