How Rypple Beat The Odds With Video Plays
Most marketers will say that people don't watch long videos online anymore, at least when it comes t... Read MoreCategory: B2B Marketing
We have said it once, or a few times before, and we will say it again because we like to say what we feel here at Switch Video – Confession: We love Whiteboard Videos. Why?
For one, it’s the organic process of making videos where you can see the creativity unfold before your very eyes in real time. Will Bryant illustrates a stop motion digital magazine cover for Bluetooth’s Signature publication. He does it in a whiteboard style on a blackboard. In the video, you see his work evolve to become a very cool looking magazine cover. You can connect with it because it’s like peeking through the window and witnessing the creative process. Whiteboard videos (or blackboard in this case) really stick with you because you have VIP front row tickets to a process that combines artistic creativity with information. How is that for saying what we feel?