For a long time, neuroscientists have understood where the human gaze goes and how it tracks. How do we get people to linger a little longer at our website? Answer: Neuroscience and it’s understanding of the human gaze.
Fabian Stelzer and the team at EyeQuant have taken this knowledge and created a website where designers can post a screenshot of their own web page design for review. The tool then predicts and shows where on the page the viewer’s glance will travel and suggests modifications to the page based on a database of test cases. Cool eh? You can see if the eyes are really on the prize, the call to action, or the product.
And let us know if this post held your gaze or watch the video to learn more about Fabian’s story.