Andrew Angus for LinkedIn: Why the State of the Union Was So Engaging
Holding an audience’s attention is never an easy task — audience members always have the option ... Read MoreCategory: Contributed Article
Our contest received over 125 entries from over 22 different countries worldwide, with over 75% of the entries stating that they were believers. We held the contest because we wanted to work with a couple of clients who were committed to testing the conversion rates of animated videos on landing pages. We will work with both winners to produce a video, support them on split testing and help them increase their conversion rates.
What does Relevvant do?
Relevvant boosts brand marketers’ effectiveness of mobile marketing by leveraging deep social data. It is a tricky offering and they felt that a visual representation of their proposition would benefit their viewers.
What does ClearFit do?
ClearFit is the only online solution that makes it easy for anyone to find and hire the best person. They distribute content to thousands of businesses in all industries, so having Switch Video monitor conversion rates for customers in each industry is a daunting task.
Recently, we completed a case study with Rypple, an online program that contains tools to help with performance coaching in order for teams to achieve their goals faster. Read more about Rypple and Switch here. Placing a Switch animated explanatory video on the Rypple landing page increased conversions and lowered the customer acquisition cost. Conversions at Rypple were 20% higher on the landing page with an animated explainer video versus no video.
Stay tuned as we dive into this awesome project to prove how videos can help increase conversion rates.