Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry p... Read MoreCategory: B2B Marketing
Switch Video completed a series of 5 whiteboard videos for a company that delivers Radio Frequency solutions for semiconductor applications. You say what? This company makes vacuum capacitors, impedance matching networks and Radio Frequency generators for solar, LED, flat-panel and mobile markets. These are the people that make the high tech applications needed for high voltages and frequencies that powers everyone, industry and technology.
The first video is a company overview. The second focuses on their vacuum capacitors, which the company was built on. The third video talks about their Impedance Matching Networks, or Matchboxes. And the fourth is about their RF Generators, which brings their whole RF delivery system together. The last video looks into the future and imagines how RF systems could eventually impact the globe.
The series was played at a tradeshow in Shanghai and has been translated into Mandarin and German.