Why Creativity Matters in B2B Marketing
Being a B2B brand does not give you a license to bore. Even if you’re working in an industry p... Read MoreCategory: B2B Marketing
In this post, featured on Forbes, Andrew Angus gives tips and facts on how a video will improve your market share. Check out a snippet of the article below. To read the full article on Forbes, just follow the link at the end of this post. Enjoy!
Relationships — the key to a successful business — have to start somewhere. If you’re trying to build a relationship with potential investors, customers, or key vendors, a video elevator pitch is an excellent way to ensure you make a strong, positive and productive first impression.
An elevator pitch is a short, 30- to 60-second introduction to your company that focuses on the value you offer to the viewer. According to research by Mayer and Anderson, if you stimulate the auditory and visual senses (activate both the auditory and visual pathways in their brains) you increase your viewers’ comprehension/understanding of your pitch by 74%.
While a video elevator pitch is useful for companies in all stages of the business cycle, it is especially important for startups. In the beginning, investors and customers alike will be unfamiliar with you, your message, and how your product or service can benefit them, but a video pitch with a solid voice, mission, and story will help viewers instantly connect with your company.
Use your pitch to accomplish these three critical tasks:
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