Visual Optimization: Why Video Messaging Trumps Text

 

Many companies and organizations still rely on the written word to get their messages across, but text may not be the best way to communicate with your audience. Most people retain information through visuals more effectively than through the written word, making us all visual learners. If you really want to get your message across, it’s time to start using visual optimization. Andrew Angus has proposed some ideas of how you can refine your  message exactly what the customer is looking for — and nothing else:

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