The micro-moments trend and how it impacts video marketing
The mass adoption of Internet-connected mobile devices has lead to a new digital lifestyle.... Read MoreCategory: Marketing Video
Switch is excited to announce it will be partnering with Bloomberg West to produce short explainer videos for the show. Throughout the partnership, Switch will be creating animated videos to illuminate interesting topics for viewers. Animated explainer videos are a great format for the network because they help distill complicated ideas quickly in a way that is easy to understand and fun to watch. The first of these, an explainer video about patent trolls, is already up on the website.
While the concept of patent trolls may be a bit difficult to grasp for those who don’t deal with patent law, Switch’s explainer video makes it easy by personifying the patent troll as a little monster. In less than a minute, viewers can come away with a better idea of what patent trolls are, and how they affect start up businesses in the U.S. Watch the video above to learn more.
Moving forward, viewers can expect to learn some interesting new things and see some short, engaging animated videos popping up on the website. Stay tuned for more business-related explainer videos to expand your knowledge about business topics!
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