If your business is not using video as part of your content strategy – you are seriously missing out. Marketing guru Mathew Sweezey thinks businesses need to be using video throughout their marketing strategy. Read on to find out why you need to make video an ongoing part of your marketing.
“Video is a medium, not a strategy. I think this is where most people go wrong,” Sweezey said. Marketers tend to use video just for certain stages of the sales cycle. However, video is actually relevant throughout the sales cycle as a way to continue delivering relatable content to customers. As Sweezey puts it, the concept of using video is what’s truly effective.
Explainer videos are useful, but they don’t have to be the end of your marketing strategy — they’re just the first step. Video conveys information more effectively than text or audio alone.
Start converting whatever marketing materials you use into videos. Whether you’re producing content for the top or bottom of the sales funnel, begin using video as the main medium.
Why video works
According to Quicksprout, a video can increase a viewer’s understanding of a product or service by 74%. This is why explainer videos are so effective. In addition, 80% of viewers remember the video content they watch and 46% will seek more information or purchase a product after watching a video.
Video has a remarkable effect. Sometimes visualization is better for in-depth understanding. If you have software or products that are confusing and difficult to visualize, the best idea is to let a video do the talking. Let them watch how your product can help them rather than trying to explain a complex idea.
3 tips for video marketing
Here are 3 ways to optimize your efforts even further:
- Combine video with other mediums. Business should include a video within blog posts – having text and video together can help send a powerful message. You can also incorporate video into email messages. Video tends to increase engagement on all mediums.
- Have a purpose. What is the purpose of your video? Is it to educate viewers or convert leads? Think about what kind of call to action you want – if you want your viewers to buy something or sign up for something.Give your viewers a reason for watching the video.
- Increase SEO. Search Engine Watch, a marketing and SEO industry guide, mentions using keywords anywhere you can – in the video title, description, tags, and even the file name. Another way to increase search engine ranking is to include a transcript of the video in the post of on your blog.