Have you ever noticed the type of content businesses are posting on their Facebook page? In case you haven’t noticed, video content is slowly starting to invade their social media spaces.
Why? Because 90% of all information transmitted to the brain is visual. This allows us to process visual information 60,000 times faster than text. It’s no wonder why video content is becoming so popular on social media sites like Facebook.
Quintly, a social media analytics provider, reveals that video posts on brand and company pages receive more interaction than any other variety of content posted. This means Facebook users are liking, commenting on, and sharing videos with others more than other type of posting.
Over a period of one year, video posts received an average of 2,183 interactions. Photos only received 1,358 interactions while status updates received 648 interactions on average.
Interestingly, videos are extremely underrepresented in terms of the types of posts made on Facebook pages. About 56% of all posts are photos, links make up 30%, and 11% were status updates.
Only 3% of the content posted on Facebook pages is video, making it one of the least-used types of posts.
Video gives you an opportunity to tell your story within a short period of time, a commodity you don’t have a lot of when it comes to trying to engage a customer online. With video you can capture their attention and express a concrete message in less than 60 seconds.
Now that videos play automatically as viewers scroll through their newsfeeds, marketers have a chance to benefit from utilizing more video on their Facebook pages. As most marketers know, increasing engagement on Facebook is key to reaching out to your audience. The more viewers interact with the Facebook video, the more likely the video will show up on other users’ timelines.