Andrew Angus for LinkedIn: Why the State of the Union Was So Engaging
Holding an audience’s attention is never an easy task — audience members always have the option ... Read MoreCategory: Contributed Article
Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. An explainer video could be just what your startup needs to get a head start out of the gate.
There’s no better way to quickly and effectively introduce consumers to a product than with video, especially if it’s unlike anything they’ve seen before. Using a short one to two minute animated video, startups can demonstrate how a product works in a way that viewers really understand. The fact is, you have very little time to make an impression on consumers. With a video, you are more likely to get their attention and keep it.
When your business is new, people may want to know more about your company itself, not just the products. An explainer video provides a way to effectively demonstrate personality while you’re talking about your products and services. Using creative animation, fun music, or interesting characterizations, you can say a lot about what makes your company unique. You’ll be able to explain your mission and values, and why what you do is important to you and society.
Video increases the confidence of buyers. About 96% of consumers find video helpful when making a decision online, according to data from Digital Third Coast. In addition, consumers are 75% more likely to purchase a product after watching a video about it. Once a consumer has watched a video, they are more likely to have an understanding of how your product actually benefits them. This is a difficult accomplishment using just text or traditional marketing materials.
By providing valuable information to your viewers, customers develop a better understanding of the product. They are more likely to be engaged with your company and are more likely to sign up for materials to learn more. There are many popular success stories of companies that dramatically increased engagement rates after introducing an explainer video. CrazyEgg increased conversions by a whopping 64% with its explainer video. A video can incorporate all these reasons (you’ll be surprised by have much information a 60 second video can hold). When you’re just starting out and you’re trying to get your products and services out there, a video is an efficient, convenient, and fun way to deliver information to everyone. Dropbox, Jellyfish, Dollar Shave Club, and Spotify are a few startups that used video to launch their startup into high gear.
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