How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users
In a short five years, Dropbox has gone from 0 to 100 million users. That’s impressive. What’s e... Read MoreCategory: Brain Science
Happy Holidays from Switch Video! For the next 6 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great.
Seventh on the list is Media Society, a members-only community of accredited individuals who partner with Altar Identity Studios’ community of highly experienced, successful feature film producers and production companies.
Check out the video below:
This whiteboard video for Media Society is great because it shows that the whiteboard format doesn’t have to be taken so seriously. While still following the traditional guidelines and format of a whiteboard video, Media Society wanted something that better reflected their brand and messaging. We incorporated color, animated characters, lights, camera, and action!
Fun Fact: Though a hand is still “drawing” the images in this video, it is considered a whiteboard/animation hybrid. When you have characters that move on their own, independent of the hand or the scene – they become animated elements.
Consider this when looking to move ahead with your very own explainer video. Are you a fan of the whiteboard style, but not necessarily the hand? Like the idea of characters, often associated with an animated video, but want a more educational approach to the video? Ask for a hybrid between the two. Not only is such a thing possible, but combining these elements makes the video unique.
Don’t be afraid to ask about a hybrid approach for other styles. Ask about a whiteboard/motion graphic, or an animated/blackboard video. Have live action footage you want to incorporate into your animation? Send it over. The possibilities are endless with explainer videos.
12 Days of Switch Explainer Videos:
Come back tomorrow for more!
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