By Nicole Hayward-Bishop on December 19, 2014

Happy Holidays from Switch Video! For the next 5 days, we’ll be counting down some of our favorite explainer videos and discussing a few key points as to what makes these videos great.

Eighth on the list is Criag Rosenberg, a marketing and sales advisor, Co-founder of TOPO, and writer of the Funnelholic blog.

Check out the video below:

This video is a little different from most other explainer videos as it’s promoting the services of a person as opposed to a business or organization. This is a great opportunity to let the personality of the individual shine through, giving the video a rich and personal touch.

Through storytelling and appealing visuals, we explore Craig’s skills, his thought process, and his humor. It’s a soft call to action at the end – check out his blog.

Videos with general, yet useful, information are great for top of the funnel content. By having a fun, memorable, and engaging message you ensure you stay top of mind when prospects are considering their options. As this video is for an individual, it’s also a great way to connect with potential clients. Sharing a video that highlights your skills, accomplishments, and personality are a sure fire way to get noticed and make it easy for customers to know what you’re all about in 60 seconds or less. It would have taken a page, or more, of text to cover all this material.

Have you checked out our previous post about Craig Rosenberg? Spoiler: There are some silly pictures of him in it!

12 Days of Switch Explainer Videos:

  1. Altrius Capital
  2. DynAdmic
  3. Juice Mobile
  4. Global Online Academy
  5. Intermedia
  6. NetConneXion
  7. Media Society

Come back tomorrow for more!


Want to know how video can help you?

Leave a Comment

Please keep in mind that comments are moderated and rel="nofollow" is in use. So, please do not use a spammy keyword or a domain as your name, or it will be deleted. Let us have a personal and meaningful conversation instead.