It’s no secret that video is king in 2015 when it comes to online marketing, and that trend is only expected to grow in 2016 and 2017. Video is easier to capture people’s attention and keep them engaged. Forrester Research states that a one minute video has the same value as 1.8 million words and when marketers included a video in an email, the click-through rate increased by 200-300%. That’s HUGE! With approximately 100 million Internet users watching video online there’s massive marketing opportunity for business. The importance of an explainer video for your company is growing exponentially as the market continues to embrace video. What’s an explainer video? Here’s an description of what an explainer video is.
There are a variety of production companies producing animated explainer videos. At Switch Video we like to recognize not only our video animation work, but the great work of others in the industry. We’ve compiled a list of what we consider the best animated explainer videos of 2015. The list is in no particular order. Since there is so much great explainer video work being done around the world, we have decided to break the list up and show you the first half of the year now. Check back in December for our followup list for the last half of 2015.
List of the best animated explainer videos of 2015 (so far):
An effective explainer video tells a story and leaves an impression on the viewer. A well-crafted 1-2 minute video has the potential to create a big impact and can be used in marketing materials, on a website, or in presentations. The above examples are just a few of the animated explainer videos we liked based on their animation style, scriptwriting, and overall execution.
Stay tuned for our followup list to come. In the meantime, do you have any examples you like? Why not share with us.