Switch Visits Idealab
Last week Kelly and I jetted out West to Seattle and LA to meet with all kinds of exciting people an... Read MoreCategory: Explainer Video
The average email inbox is not a serene Zen garden of well-organized messages; it’s a crowded, hectic venue full of personal correspondence, special offers, and straight-up spam.
Needless to say, as a marketer, standing out in this sea of subject lines requires a creative approach.
Offering relevant, engaging copy that cuts through the clutter is a good start. But, when you also include video, a magical thing happens: Your click-through rate skyrockets.
There’s a reason why YouTube is the third-most-visited site in the world. Unlike copy, video is alive. It’s entertaining and easily digestible, and it adds value to a marketing message that’s simply beyond the power of static text and imagery. In fact, an informative 60-second video has the same value as 1.8 million words!
Here’s the catch: Not just any video will do. In order to boost your email marketing efforts, videos must be strategically crafted and placed. Embedding a sloppy, hastily constructed video at the bottom of an email won’t automatically drive the results you’re after.
Further, brands must keep in mind that the average consumer’s attention span is shrinking at an alarming rate. Anything longer than 90 seconds runs the risk of losing viewers. The faster you can deliver your message, the more effective your campaign will be.
Producing a high-quality, informative, and engaging video is just the first step, though.
For ultimate impact, consider these email marketing tips:
Engaging videos will take your email campaigns to the next level — As specialists in creating this type of effective content, Switch Video knows engaging videos will take your email campaigns to the next level.
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