Chapter Fifteen: Just Give Me A Minute

I wrote this book for companies that need to communicate with their customers and consumers and tell truly compelling stories about their products and services. And the best way I can do that is by sharing what I’ve learned about utilizing video and brain science to optimize this dialogue.

Our overall direction at Switch is to help our clients grow their businesses so they’re able to compete locally and globally. In a rapidly changing economic landscape, companies are being presented with all kinds of new challenges and we can either view these developments as scary or exciting, and I greatly prefer the latter.

My goal in sharing our experience and know how is to turn it into a model anyone can replicate to help them connect more effectively with their customers and increase sales in the process. The idea was make this easy to read, easy to act on, and backed up with real science and whenever possible, a little levity. We’ve found that humor goes a long way in the business world, as both our working and long-term memories love a good chuckle.

Lastly, I want to give a shout-out to all of you entrepreneurs out there. I feel your optimism and passion and believe that the future will be built upon people with new ideas and dreams and a burning desire to fulfill them. I, too, am a chronic entrepreneur, much to my mother’s chagrin.

Well, that’s my Sixty Seconds (at least, for now). I can’t wait to hear your story.

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